M. RAHSAAN MCGLASHAN-POWELL
Relationship Curator
Oakland,CA
Summary
Talented Business Development Strategist offering 18 years' experience building and maintaining revenue generating, consultative relationships with clients from start ups to global brands. Decisive, adaptable and resourceful problem solver with persuasive communication style. Providing comprehensive guidance around digital content, social media, marketing and communications. An agile thinker who can effectively communicate the complex and respond in a rapidly changing and competitive landscape.
Overview
1
1
Certification
14
14
years of professional experience
Work History
Business Development Lead
Design Media
San Francisco, CA
01.2020 - 07.2020
- Increased brand awareness, website traffic and sales by implementing effective marketing campaigns and social media strategies.
- Networked among local business and community organizations to develop leads and generate business.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Developed business pipeline using cold and warm techniques.
DIRECTOR OF BUSINESS DEVELOPMENT
Youth Radio ( Now YR Media)
Oakland, CA
03.2018 - 12.2019
- Aligning with the Organization's strategic plan, established YR's Business Development department and first ever earned revenue business line Identified earned revenue sources, assessed current resource capacity, created sales plans and managed complex client relationships
- Oversaw full sales cycle, production and project implementation and managed a team of contractors and youth for the purposes of creating youth focused content for clients Consulted with internal stakeholders around the launch of a new brand, YR Media
- Developed content and social media strategy for potential clients, negotiated service contracts/licensing and executed against strategies to drive client KPIs Generated $224K in the first quarter.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
ACCOUNT DIRECTOR
PR NEWSWIRE
SAN FRANCISCO, CA
01.2011 - 01.2017
- Managed a $2.4M Peninsula/South Bay territory and team of 5 sales people in the SF office
- Created and negotiated service contracts for all customers, ranging from $20K -$500K Consulted key accounts on strategies and best practices relative to their PR/Corporate Communications, Social Media, SEO, Investor Relations and Content Marketing initiatives
- Drove double digit growth across key accounts like: Netflix, NetSuite, Sony, Epson, SAP, Robert Half International and Hotwire.
ACCOUNT EXECUTIVE
CBS
SAN FRANCISCO, CA
01.2009 - 01.2010
- Managed and grew accounts that yielded $750K in revenue for the company over a year Provided strategic counsel on design and implementation of custom digital campaigns across the CBS Digital Network to serve the specific needs of clients, including user acquisitions and ticket sales Sold the first client in CBS history into the Oakland Raiders Broadcast via the newly formed CBS/Oakland Raiders Broadcast Partnership Garnered the second largest share of revenue spent in the SF market for Mediavest Worldwide (Heineken USA) Consistently delivered results over quotas, sometimes as much as 50% Researched, developed, pitched and closed new business prospects.
ACCOUNT MANAGER
CLEAR CHANNEL
SAN FRANCISCO, CA
01.2007 - 01.2009
- Top revenue generator with monthly revenues ranging from 70K to 140K Created integrated marketing campaigns that included digital, traditional and event marketing for Fortune 1000 companies Created and managed event sponsorship for annual events including: The JVC Jazz Festival and LGBT Pride Celebration Cultivated wide range of relationships with VPs of Marketing, Directors of Marketing, Event Marketing Directors, Brand Managers, and Agency Media Buyers Managed and developed agency business with the top firms in the market including but not limited to: OMD, Initiative Media, Media Spot, Marc USA, Group M, Slosar Advertising.
ACCOUNT EXECUTIVE
CBS
SAN FRANCISCO, CA
01.2005 - 01.2007
- Developed customized integrated marketing solutions based on specific guidelines provided by the target demographic, marketing objective and budget for a number of accounts Managed “Blue Chip” direct clients as well as developing a book of direct business that was the largest in the sales organization including StubHub, Red Bull, and Imeem.
STAFFING MANAGER
ROBERT HALF INTERNATIONAL
BURBANK, CA
01.2004 - 01.2005
- Pre-screened, interviewed, evaluated and placed new recruits in a wide range of positions and industries Developed and maintained client relationships by providing quality staffing, superior customer service and effective quality control Consulted clients with regard to specific projects or general human resources needs via inter divisional coordination Documented all activity, agreements and pertinent client information according to the prescribed CRM system.
Education
Bachelor of Arts - Environmental Studies
OBERLIN COLLEGE
African American Studies
Skills
Business Developmentundefined
Certification
Miller Heiman, Complex Sales
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Consulting
Consulted with companies regarding sales, marketing and sales strategies as well as go to market strategies. Companies/organizations include:
- Innovators for Biden - Collateral creation, content distribution
- Lumen Walls BioSystems - marketing strategy, fundraising, competitive analysis,projections, budget development
Quote
When you are going through hell...keep going.
Winston Churchill
Timeline
Business Development Lead
Design Media
01.2020 - 07.2020
DIRECTOR OF BUSINESS DEVELOPMENT
Youth Radio ( Now YR Media)
03.2018 - 12.2019
ACCOUNT DIRECTOR
PR NEWSWIRE
01.2011 - 01.2017
ACCOUNT EXECUTIVE
CBS
01.2009 - 01.2010
ACCOUNT MANAGER
CLEAR CHANNEL
01.2007 - 01.2009
ACCOUNT EXECUTIVE
CBS
01.2005 - 01.2007
STAFFING MANAGER
ROBERT HALF INTERNATIONAL
01.2004 - 01.2005
African American Studies
Bachelor of Arts - Environmental Studies
OBERLIN COLLEGE
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