Randy Michel
Granada Hills
Summary
I am a Solution oriented, Consultative Sales and Business Relationship Management professional with a demonstrated history of developing, maintaining and increasing a solid & loyal Customer base. Authorized to work in the US for any employer
Energetic Sales Representative offering demonstrated success identifying prospects and converting leads into customers. Superior communication skills, understanding of client needs and sales closing rates. Recognized for creativity and resourcefulness in meeting and exceeding sales, revenue, and profit goals.
Experienced with product sales and customer relationship management, ensuring alignment with business objectives. Utilizes effective communication and problem-solving strategies to achieve sales goals. Track record of leveraging market insights and collaborative skills to enhance team performance and client satisfaction.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Product Sales Specialist
Fencing Supply Group-Trex Fencing-Southern California
07.2024 - Current
- Drive new and existing business development with residential and commercial contractor accounts.
- Execute prospecting, cold calling, and lead generation strategies to expand market share.
- Provide product and technical support to contractors, distributors, and end users.
- Conduct in-person and virtual product presentations to educate and engage clients.
- Deliver on-site sales and installation support, ensuring customer satisfaction and product success.
- Manage key accounts through consistent relationship building and follow-up.
- Coordinate and represent the company at trade shows and industry events to promote brand awareness and generate leads.
Account Development Manager
PPG Industries
12.2022 - 07.2024
- Responsible for new and existing business development and account management within assigned territories.
- Partnered with a nationwide home improvement retail organization, home builders, contractors, and fabricators to increase product visibility and sales performance.
- Maintained a direct working relationship with distributor sales teams to coordinate pricing, inventory, and promotional activities.
- Cultivated and strengthened customer relationships to drive account growth, retention, and long-term loyalty.
- Analyzed market trends and competitive activity to provide actionable insights supporting product positioning and territory expansion strategies.
Business Development Specialist
E. B. BRADLEY CO.
06.2019 - 09.2022
- Led new and existing business development through a consultative sales approach within the custom building materials industry.
- Maintained direct working relationships with residential and commercial design-build contractors and fabricators to support product specification and project fulfillment.
- Responsible for expanding existing accounts, generating new leads, and managing new customer acquisitions across the territory.
- Achieved a 20% increase in customer base over a three-year period through strategic prospecting, relationship building, and market development initiatives.
Business Development Manager
Anderson Trophy Co.
09.2016 - 05.2019
- Led consultative sales, business relationship management, and marketing initiatives for a leading awards and business recognition manufacturer and distributor.
- Managed and trained the inside sales and customer service team, ensuring consistent service excellence and sales performance.
- Oversaw sales training, supervision, and process development to enhance efficiency, product knowledge, and customer satisfaction.
- Developed and maintained long-term client relationships across corporate, educational, and institutional accounts, driving repeat and referral business.
Senior Sales Consultant
ITT Educational Services, Inc.
02.2009 - 07.2016
- Conducted consultative inside and outside sales and recruiting for an established private technical college.
- Managed business relationships with students, employers, and community partners to support enrollment and placement objectives.
- Represented the college at trade shows, career fairs, and marketing events to promote programs and drive new student inquiries.
- Provided personalized career guidance and program recommendations, ensuring strong alignment between student goals and academic offerings.
Outside Sales Representative
Badger Paper Co. (Now Sierra Converting)
06.1998 - 12.2008
- Conducted consultative inside and outside sales for a flexible packaging and commercial printing converter serving the food and industrial markets.
- Provided business relationship management and technical support, ensuring product performance and customer satisfaction.
- Collaborated with clients on custom packaging solutions, material selection, and production efficiency improvements.
- Coordinated and represented the company at trade shows and industry events, enhancing brand visibility and lead generation.
- Supported sales forecasting and market analysis to identify new opportunities and maintain competitive positioning within key verticals.
Education
Some College - Business Administration And Management
Menlo College & SBA
Menlo Park, CASome College - Psychology
Santa Barbara City College
Santa Barbara, CASkills
- Experienced in business growth
- Extensive experience in client-focused selling techniques
- Business relationship management expertise
- Sales process optimization
- Long-term account development
- Cold calling expertise
- Retention strategy development
- Experienced outside sales professional
- Proficient in CRM software
- Proficient in generating leads
- Skilled in identifying potential clients
- Extensive experience in customer engagement
- B2B inside sales
- Effective presentation skills
- Sales operations support
Certification
Driver's License
Languages
Spanish
Professional Working
Links
http://linkedin.com/in/randall-michel
Timeline
Product Sales Specialist
Fencing Supply Group-Trex Fencing-Southern California
07.2024 - Current
Account Development Manager
PPG Industries
12.2022 - 07.2024
Business Development Specialist
E. B. BRADLEY CO.
06.2019 - 09.2022
Business Development Manager
Anderson Trophy Co.
09.2016 - 05.2019
Senior Sales Consultant
ITT Educational Services, Inc.
02.2009 - 07.2016
Outside Sales Representative
Badger Paper Co. (Now Sierra Converting)
06.1998 - 12.2008
Some College - Psychology
Santa Barbara City College
Some College - Business Administration And Management
Menlo College & SBA