Mridul Tripathi
Marketing Manager
Bengaluru,Karnataka
Summary
Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Marketing Manager
Physics Wallah
Delhi, Delhi
12.2022 - 06.2023
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Worked with graphic designers and writers to establish theme and tone for content.
Content Manager
Unacademy
Bengaluru, Karnataka
01.2020 - 11.2022
- Developed strategies to optimize website content for search engine visibility.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Managed content distribution to online channels and social media platforms.
- Held responsibility for Operations, PnL Management, Hiring, Product Feedback, Content Management, Distribution, Educator Partner Training and Team Development for the 14 Team Members and 100+ Educators
- Created effective models to grow average views from 6.71M to 12.13M over the last 12 months and average revenue from 1.46M to 6.74M over the last 12 months for the CBSE 11-12 Category in K12
- Conceptualized, launched, designed, and promoted new services in the form of free tests, Unacademy combat, and doubt solving to increase the learner acquisition by 200% in the last 12 months across K12, NEET UG and IIT JEE
Business Development Associate
Byjus
Noida, Uttar Pradesh
02.2019 - 08.2019
- Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
- Developed business pipeline using cold and warm techniques.
- Negotiated contracts and closed sales with new and existing clients.
- Verified work aligned with service levels agreed and client requirements.
Associate Software Engineer
Accenture
Hyderabad, Telangana
04.2018 - 09.2018
- Checked configuration files and logs to uncover root causes of problems.
- Teamed with business analysts to deliver high-availability solutions for mission-critical applications.
- Created successful test scripts to manage automated feature testing,
- Directed teams completing regression tests to support successful product development stages.
Education
B.Tech - Information Technology
Kalinga Institute of Industrial Technology
Bhubaneswar 04.2014 - 04.2018
Skills
Budgeting and Allocation
Certification
Learning Excel: Data Analysis
Timeline
Marketing Manager
Physics Wallah
12.2022 - 06.2023
OMCA™ Certification for Digital Marketers Test Prep
04-2022
Learning Excel: Data Analysis
09-2021
Content Manager
Unacademy
01.2020 - 11.2022
Business Development Associate
Byjus
02.2019 - 08.2019
Associate Software Engineer
Accenture
04.2018 - 09.2018
B.Tech - Information Technology
Kalinga Institute of Industrial Technology
04.2014 - 04.2018