MRINAL C.
New York,NY
Summary
Marketing professional with a proven track record at Ixigo.com, achieving a 30% increase in user engagement through data-driven strategies. Expertise in email marketing and Google Analytics, with a focus on crafting impactful campaigns. Strong collaborator dedicated to enhancing user experiences and driving results through digital tools.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Assistant Manager - Growth & Performance Marketing
Ixigo.com
02.2019 - 01.2024
- Executed comprehensive digital and brand marketing campaigns across Google, Facebook, Instagram, and Apple Search.
- Optimized customer lifecycle management using email, push notifications, in-app messages, and web strategies.
- Engineered data-driven strategies, enhancing user engagement by 30% through tools like Google Analytics and Segment.
- Designed targeted campaigns via email, WhatsApp, SMS, and push notifications to drive conversions.
- Contributed to UI/UX enhancements for app and website to improve user experience.
- Managed monthly marketing budgets to maximize revenue and return on investment.
- Developed annual marketing plans with competitive analysis to guide strategic decisions.
- Created promotional coupons and led above-the-line and below-the-line branding initiatives.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
Senior Associate - Business Development & Operations
Urban Company
01.2017 - 02.2018
- Led city operations for Mumbai, including task allocation, performance tracking, and customer escalations
- Conducted root cause analyses to address service issues and improved customer satisfaction through strategic interventions
- Streamlined office operations by effectively monitoring and addressing client correspondence and data communications.
Editor
Derek Times
01.2015 - 08.2017
- Supervised editorial process for university's official publication, ensuring high standards.
- Coordinated team of writers to produce content on market trends, student achievements, and campus events.
- Edited articles for clarity and quality to facilitate timely publication.
Director
Synapz Marketing Club
03.2014 - 05.2017
- Collaborated with peers to organize marketing events, workshops, and competitions
- Enhanced practical learning in marketing strategies
Executive Director
Sahara - A Helping Hand for Women Empowerment
02.2015 - 09.2016
- Organized skill-building workshops to empower widows and underprivileged women, focusing on financial independence and self-sufficiency
- Collaborated with local businesses and NGOs to provide employment opportunities for women in need
- Conducted awareness campaigns to educate women about their legal rights, financial literacy, and healthcare access
- Facilitated community meetings to address challenges faced by women and advocated for solutions to improve their quality of life
- Raised funds through community events to support vocational training programs and provide essential resources for women
Market Research Intern
Zebronics India
05.2015 - 07.2015
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Compiled reports summarizing research results for management review.
- Evaluated digital presence by product, service or brand to help define digital strategies.
Education
Master of Science (MS) - Digital Marketing & Media
Yeshiva University
New York, New York01.2026
Master of Business Administration (MBA) - Marketing
Lovely Professional University
Punjab, India01-2018
Bachelor of Business Administration - Marketing
Lovely Professional University
Punjab, India08.2015
Skills
- CleverTap and HubSpot skills
- Marketing automation expertise
- Proficient in Meta and Google advertising
- Omnichannel strategy development
- Data-driven SEO and Digital strategies
- Creative writing proficiency
- A/B Testing & Optimization
- Customer Journey Mapping
- User experience design
- Tag Management (Google Tag Manager, Tealium)
- Digital communication oversight
- Social media engagement
Contacts
+1-917-577-9967, mrinal8874@gmail.com, https://www.linkedin.com/in/mrinalc-52415466/
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Certification
- Google Analytics Individual Qualification
- Google Ads Search Certification
- Google Ads AI-Powered Performance Ads Certification
- Email Marketing Certification
- Social Media Marketing Certification
Timeline
Assistant Manager - Growth & Performance Marketing
Ixigo.com
02.2019 - 01.2024
Senior Associate - Business Development & Operations
Urban Company
01.2017 - 02.2018
Market Research Intern
Zebronics India
05.2015 - 07.2015
Executive Director
Sahara - A Helping Hand for Women Empowerment
02.2015 - 09.2016
Editor
Derek Times
01.2015 - 08.2017
Director
Synapz Marketing Club
03.2014 - 05.2017
Master of Science (MS) - Digital Marketing & Media
Yeshiva University
Master of Business Administration (MBA) - Marketing
Lovely Professional University
Bachelor of Business Administration - Marketing
Lovely Professional University
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