Mrinalini Vijayan
Carmel,IN
Summary
Accomplished strategic leader with 15+ years of experience in market intelligence, research, strategy and business development. Proven track record of problem-solving through advanced data analysis and long-term strategic planning. Collaborative with relentless work ethic. Seeking to leverage my expertise in leading cross-functional teams and executing large-scale go-to-market projects.
Overview
21
21
years of professional experience
Work History
Market Research Manager
Allegion
02.2023 - 02.2025
- Directed market segmentation study for Americas’ residential business resulting in the creation of 6 consumer segments and identification of target segments accounting for ~47% of the overall market
- Developed the vision and structure of a 6-step process for improving new product development and achieved buy-in from key stakeholders
- Collaborated with marketing, design and product teams to develop a product idea across 5 iterations that resulted in the creation of 4 new product concepts with customer approval ratings of 60%+ for 3 concepts
- Directed a 16-member cross-functional K-12 strategy team that interviewed ~120 customers across the US to identify key unmet needs/issues and potential acquisition targets in the education space
- Led 15+ primary market research projects allocating $250,000+ budgets for commercial and residential teams, delivering insights, and developing new processes to drive innovation
Global Market & Competitive Intelligence Manager
Allegion
06.2019 - 01.2023
- Presented workshops to a team of 25 executive leaders utilizing scenario planning to showcase the impact of channel consolidation in the security industry resulting in the creation of 4 potential scenarios and strategies to mitigate them
- Facilitated 15 Long Range Plans (LRPs) workshops to team of 10+ executive leaders across 3 Business Units, to streamline strategies
- Led quarterly market intelligence briefings to executive leadership & investor relations teams in preparation for earnings releases
- Deployed advanced competitive analysis tools, including war gaming, patent analysis, and problem-solving workshops, to improve Allegion’s understanding of the competitive landscape
- Supervised and onboarded Market Intelligence Analysts and Interns overseeing career development, distribution of market intelligence in PowerBI, and competitive earnings analysis
- Directed market intelligence budget of ~$450,000 and managed external research suppliers to ensure superior service, quality, and ROI
Market Intelligence Manager
Allegion
10.2015 - 05.2019
- Created continuous market forecasting process and delivered quarterly market forecasts to CEO, CFO and sales leaders which provided guidance for annual sales targets for Allegion’s US business units
- Developed tech adoption models to understand the impact of IoT and smart homes on residential and commercial markets, helping identify underserved markets for Allegion to focus on
- Improved Allegion’s market size models and socialized them to maintain a single source of truth for market data that was communicated externally and internally
- Identified business development opportunities, business segments, and threats and provided insights on trends, including market, industry, economic, channel, and competitive landscape
- Monitored and presented competitors’ analysis, identifying key strategies and potential impact
International Business Development Manager
Delta Faucet Company
03.2012 - 10.2015
- Supervised teams to execute go-to-market strategy initiatives for international expansion in the Caribbean, Mexico, and Latin America, transforming the region and leading to increased profits
- Created and managed the strategies for 5-year Long Range Plans executed across 20+ projects
- Executed revision of business model for Puerto Rico by transitioning to new agencies and outsourcing warehouse management with minimal impact on sales and 60% reduction in costs
- Launched Act-On marketing automation tool to improve e-marketing efforts in Brazil, which was implemented company-wide
- Managed concept and launch event for new entry into the Indian market, increasing leads and brand awareness
Assistant International Business Development Manager
Delta Faucet Company
10.2010 - 03.2012
- Created a global tradeshow strategy for Delta to ensure consistency in the brand messaging across key markets, resulting in a 50% cost savings
- Directed the team responsible for evaluating the potential of the South Korean faucet market and creating market entry strategy
- Produced and executed Long-Range Planning processes and concepts for Brazil, GCC, Mexico and Asia Pacific as part of the international expansion strategy in emerging economies
- Developed and implemented the process and tool utilized by the international division for managing million-dollar global projects, improving cross-functional collaboration, demand forecasting, and lead time
New Product Development | Finance & Business Development Intern
Hill-Rom Holdings, Inc.
07.2009 - 05.2010
- Communicate with the finance and business development teams to support new product development and M&A activities
- Defined R&D metrics and created a model to measure and track performance
- Created due diligence playbook to guide teams through the M&A process and improve training
Planning & Analysis Group Intern
Ashland, Inc.
05.2008 - 07.2008
- Designed financial model to evaluate joint ventures and estimate impact on Ashland’s financial statements
- Collaborated with cross functional teams to prepare preliminary valuations of three potential acquisition targets in North America, Europe, and China for management review
- Analyzed costs and benefits of consolidating production across two plants to reach 8% ROI goal
Marketing Executive, South American Operations
Crompton Greaves Ltd, International Division
07.2004 - 06.2007
- Partnered with suppliers to develop a low-cost brand for price sensitive customers in South America, which increased sales revenue by 15%
- Interfaced with cross functional teams to implement the division’s ERP software (SAP), which identified and resolved order processing bottlenecks and reduced cycle time by 50%
- Oversaw distribution of $500,000 in exports across South America
Education
Master of Business Administration - Strategy & Finance
Bachelor of Engineering - Electrical Engineering
Skills
- Team Leadership
- Teamwork & Collaboration
- Pricing Analysis
- Product Development
- Strategic Planning
- Advanced Data Analysis
- SPSS, R, PowerBI
- Trend analysis
- Pricing strategy
- Consumer insights
- Survey design
- Customer segmentation
Timeline
Market Research Manager - Allegion
02.2023 - 02.2025
Global Market & Competitive Intelligence Manager - Allegion
06.2019 - 01.2023
Market Intelligence Manager - Allegion
10.2015 - 05.2019
International Business Development Manager - Delta Faucet Company
03.2012 - 10.2015
Assistant International Business Development Manager - Delta Faucet Company
10.2010 - 03.2012
New Product Development | Finance & Business Development Intern - Hill-Rom Holdings, Inc.
07.2009 - 05.2010
Planning & Analysis Group Intern - Ashland, Inc.
05.2008 - 07.2008
Marketing Executive, South American Operations - Crompton Greaves Ltd, International Division
07.2004 - 06.2007
V.J.T.I. Mumbai University - Bachelor of Engineering, Electrical Engineering
Indiana University, Kelley School of Business - Master of Business Administration, Strategy & Finance