M.Shannon Andrews
Raleigh,NC
Summary
Accomplished Sales & Marketing professional with over 25-years experience. Skilled in client account management, strategy development, P&L management, long range planning, advertising & media, people leadership and driving corporate Initiatives with measurable sales results. Strength in effective corporate communication and senior leadership alignment; breaking down organizational barriers to support strategy execution.
Overview
17
17
years of professional experience
Work History
Co-Founder & Managing Partner
Katadhin Consulting
Raleigh, NC
06.2014 - Current
- Working with B2B and B2C companies and brands to drive awareness and market penetration
- Leveraging my background and relationships to deliver sales support, marketing/media planning, strategy and project management
- Lead a team creating and maintaining websites, marketing materials, loyalty & retention strategies, and social media/content creation
Managing Director - Meredith 360
Meredith Corporation
New York, NY
12.2011 - 06.2014
- Responsible for developing, selling and implementing robust, omni-channel marketing solutions across all media platforms (print, digital, mobile, social, video, broadcast, CRM) for retail centric brand teams and direct to retail for Walmart and Sam's Club while based in Bentonville, Arkansas
- Developed Meredith's first Shopper Marketing Strategy, delivering just over $5.8MM in sales in 2-yrs from a base of $0 with a robust on-going pipeline inclusive of anniversary programs
- Crated a Shopper Marketing template comprising programs for leveraging across the organization to drive sell-through to Meredith's brand portfolio, with budgets ranging from $75K to $250K
- Worked directly with brand clients such as Kraft, ConAgra, P&G, Kimberly-Clark, Colgate, General Mills and other prominent CPG/Food brands to help them build long-term customer engagement.
Senior Marketing Manager Health & Wellness/Pharmacy- Walmart & Sam's Club
Wal-Mart Stores Inc.
Bentonville, AR
08.2007 - 12.2011
- Led a team responsible for developing strategic direction, marketing and PR coordination, aligned to corporate strategies supporting the Walmart and Sam's Club H&W business unit
- Direct responsibility for the development and management of a $50MM annual marketing budget
- Drove the development of marketing strategies and execution for a $14B pharmacy Rx business unit such as the $4 prescription program
- Created marketing engagement strategies and execution plans for Prescriber Outreach, B2B and Clinics business units
- Developed a premium 52-week demo program, Health & Wellness Center - awarded the 2009 Ex Award for Best Retailtainment Event
Education
Bachelor of Business Administration -
Emory University Goizueta Business School
01-1992
Skills
- Strategic Partnerships
- Stakeholder Relations
- Business Development
- Strategic Planning
- Business Reviews (RFP)
- Sales Strategies
- Campaign Management
- Data-Driven Decision-Making
- Strategic Marketing
- Cross-Departmental Alignment
- Strategic Engagement Marketing
- Digital Marketing
- Customer Retention Strategies
- Client Relationship Management
Additional Roles
Newell Rubbermaid - Channel Marketing Manager
General Time Corporation - Sr. Product Manager
Kids II - Product Manager
TriPath Imaging - Oncology Sales Specialist
Bayer Diagnostics - Diabetes Sales Specialists
Previous Board Member - Circle of Life Hospice - Springdale, AR
Timeline
Co-Founder & Managing Partner
Katadhin Consulting
06.2014 - Current
Managing Director - Meredith 360
Meredith Corporation
12.2011 - 06.2014
Senior Marketing Manager Health & Wellness/Pharmacy- Walmart & Sam's Club
Wal-Mart Stores Inc.
08.2007 - 12.2011
Bachelor of Business Administration -
Emory University Goizueta Business School
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