Muchoki Abrahams

• Directed end-to-end SEM and media buying strategies across Google, Bing, and social platforms, aligning campaign objectives with overall business goals.
• Led the development and execution of high-performing paid search and social campaigns targeting Auto, Home, Health, and Medicare insurance verticals, driving sustained growth in lead volume and quality.
• Built robust analytics and reporting pipelines in partnership with engineering teams to drive visibility and strategic decisions.
• Designed and implemented automated dashboards and reporting templates to deliver actionable insights on a weekly, monthly, and quarterly basis for cross-functional stakeholders.
• Collaborated with executive leadership on revenue forecasting, budget planning, and new market entry, contributing directly to strategic business growth initiatives.
• Recruited, mentored, and led a high-performing SEM/media buying team, significantly increasing operational efficiency, campaign profitability, and return on ad spend (ROAS).

SEM Manager | 2010 – 2012

• Supervised execution of more than 50 multi-platform SEM campaigns with a $6M+ allocated monthly budget.
• Piloted international SEM strategies to drive large-scale user acquisition.
• Led team of analysts in executing SEM strategies.
• Provided detailed performance analysis and forecasting reports for executive stakeholders.

SEM Specialist | 2009 – 2010

• Executed tactical SEM setup: keyword research, bid management, pixel tracking, and A/B ad copy testing.
• Conducted competitive landscape reviews and keyword expansion to improve performance.

Delivered regular reporting and insights to support optimization efforts and business goals.

• Managed cross-channel marketing campaigns to drive revenue and site traffic across digital and retail channels.
• Developed creative briefs and managed marketing budgets for on/off-air initiatives.
• Produced promotional events and sweepstakes to boost consumer engagement and visibility.