Summary
Overview
Work History
Education
Skills
Certification
Interests
PROFESSIONAL ORGANIZATIONS | COMMUNITY IMPACT
Timeline
Generic

Mugdha Karve

Troy,MI

Summary

Results-driven, globally experienced strategist, driving brand eminence and growth opportunities.

  • Collaborator | Connector | Problem Solver | Leads with Agility

Professional with strong expertise in brand strategy, skilled in market analysis, consumer behavior insights, and innovative campaign development. Focused on driving impactful results through collaborative teamwork, adaptability, and strategic thinking. Known for effective communication, problem-solving abilities, and results-driven approach.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Marketing & Brand Strategy Leader

Vigilant Technology
Troy, MI
12.2023 - Current
  • Reimagined brand and marketing strategy to position Vigilant as a trusted transformation partner in the technology sector.
  • Directed integrated campaigns—including SEO, LinkedIn AI-driven content, PR, and digital—to drive visibility, strengthen market differentiation, and accelerate growth.
  • Activated new market opportunities and sharpened positioning to expand competitive advantage.
  • Aligned marketing initiatives with business goals, delivering measurable pipeline impact and stronger client engagement.

Senior Manager, Brand Strategy

Deloitte
Detroit, MI
02.2022 - 11.2023
  • Transformed Brand Strategy: Stepped in as Interim Head of Brand Strategy, providing clear vision, standardizing frameworks, and aligning cross-functional teams to drive business results.
  • Amplified Influence & Talent: Shaped communication strategies that elevated brand equity and culture, while developing future leaders through high-impact workshops.
  • Accelerated Market Leadership: Positioned Deloitte at the forefront of TMT, Cyber Risk, and AI, expanding influence and cementing its reputation as a trusted thought leader.
  • Redefined Impact: Secured industry recognition with a Bronze award for the Built for This campaign, reinforcing Deloitte’s competitive edge and market confidence.
  • Empowered businesses to gain competitive market advantage by developing market growth strategy resulting in increased awareness and brand perception.
  • I identified, evaluated, and created a bespoke brand strategy and positioning architecture for various business verticals.
  • Skillful collaborator across the marketing organization with multi-functional teams to bring the collective power of the firm.
  • Implemented an updated brand strategy process to help with a standardized adoption of the framework within the Strategy Centre of Excellence.
  • Coached marketers and experienced strategists by facilitating marketing workshops to establish and secure higher marketing effectiveness at the firm.
  • Significant accomplishments: Sector-Technology, Media and Telecommunications (TMT), Cyber, Real Estate, Marketing Excellence Brand Identity, Financial Services Industry, Deloitte Private, Deloitte Space
  • Https://www2.deloitte.com/us/en/industries/technology-media-and-telecommunications.html
  • Https://www2.deloitte.com/us/en/pages/risk/solutions/cyber-risk-services.html?icid=top_
  • Https://www2.deloitte.com/us/en/pages/careers/articles/marketing-excellence.html

Senior Brand Strategist

TILT
Detroit, MI
08.2019 - 02.2023
  • Driving Brand Strategy and Long-term Planning
  • Developed & executed foundational brand strategy by defining brand values, mission, and implementation of KPI driven brand campaigns.
  • Created award-winning brand strategy for Nemours Children’s Health, Johns Hopkins Medicine & Johns Hopkins Pediatric system.
  • Developed and implemented brand positioning, naming & identity, campaign strategy to drive business and brand growth.
  • Effectively led diverse teams to implement the messaging strategy, customer journey, and persona development leading to effective campaigns.
  • Facilitated Brand process and marketing alignment for Baker Tilly (Finance and CPA firm).
  • Led the C-suite and board presentations to better understand the brand strategy development process to gain alignment and create advocates for the strategic direction.
  • Drove Market Expansion: Developed data-driven, KPI-focused growth plans, translating them into measurable business outcomes and establishing market differentiation.
  • Advised Senior Leaders: Provided strategic counsel to senior leadership on brand development, securing alignment and advocacy at the highest organizational levels.
  • Delivered Award-Winning Campaigns: Led initiatives that earned industry recognition, including the Modern Healthcare’s 2022 Healthcare Marketing Impact Award for Nemours Children’s Health.
  • Https://www.hopkinsmedicine.org/forward
  • Https://www.nemours.org/well-beyond-medicine.html

Brand Strategist

Leo Burnett
Detroit, MI
05.2016 - 04.2018
  • Engineered Brand Growth: Developed and executed strategic marketing initiatives for Buick and ACDelco, driving competitive differentiation.
  • Amplified Consumer Engagement: Translated deep consumer insights into compelling campaigns that drove brand affinity and customer loyalty.
  • Strengthened Market Positioning: Elevated GM’s regional presence through breakthrough communication strategies and data-driven marketing execution.

Senior Brand Planning Director

Lowe Worldwide
Mumbai, India
01.2000 - 04.2015
  • Growth focused brand activation and business building initiatives
  • Account Planner for Unilever’s largest mass-market brands in India in the Skin Care and Foods category, including Lifebuoy, Breeze, Fair & Lovely, and Kissan Foods.
  • Delivered brand growth by insight led positioning, creative concept testing, competition mapping and consumer research.
  • Planned and executed in market product concepts with Amaze, a global project for Kissan Foods; collaborated with personnel from Lowe U.K. and Lowe Paris and their creative teams. Conducted consumer testing with moms and kids.
  • Coordinated with multicultural teams across India and Europe. Supervised two account executives.
  • Launched the loyalty business concept for PAYBACK India, the largest multi-brand loyalty program. Led the creative agency to deliver awareness campaigns, released contest for customer engagement, and managed customer reactions.
  • Drove business growth executed transformative strategies that fueled customer acquisition and long-term brand success.
  • Secured competitive advantage established market-defining positioning for global brands, ensuring sustained relevance and impact.
  • Managed web optimization and communication planning as per the marketing plans.
  • BRANDS EXPERIENCE: Unilever – (Skin care, Personal care, home care), Tata, Payback, Mahindra British Telecom.

Education

Master’s in Business Administration - Marketing

University of Pune
India

Bachelor’s in Food Science - undefined

Mumbai University
India

Skills

  • Brand Market Leadership: Drove transformative brand strategies, positioning companies as category leaders and accelerating growth
  • AI-Driven Marketing: Leveraged AI insights to execute high-impact campaigns and product launches with measurable results
  • Strategic Influence: Crafted messaging frameworks and content strategies that enhanced visibility and stakeholder engagement
  • Leadership led Data-Driven Decisions: Built high-performing teams and partnered with executives to align brand vision, optimize performance, and unlock new growth opportunities

Certification

Certified in AI in Marketing.

Interests

  • Exploring various forms of art, community engagement and advocacy, outdoor and adventure to nurture creativity and personal growth

PROFESSIONAL ORGANIZATIONS | COMMUNITY IMPACT

  • Palav NGO, Driving social impact through strategic community initiatives (www.palav.org)., Passionate about psychology, leadership, and cultural evolution. Committed to harnessing emotional intelligence and strategic insight to drive meaningful change.
  • MMD, Advocating for youth development and mentorship programs (https://www.mmdet.org/).

Timeline

Marketing & Brand Strategy Leader

Vigilant Technology
12.2023 - Current

Senior Manager, Brand Strategy

Deloitte
02.2022 - 11.2023

Senior Brand Strategist

TILT
08.2019 - 02.2023

Brand Strategist

Leo Burnett
05.2016 - 04.2018

Senior Brand Planning Director

Lowe Worldwide
01.2000 - 04.2015

Bachelor’s in Food Science - undefined

Mumbai University

Master’s in Business Administration - Marketing

University of Pune
Mugdha Karve