Summary
Overview
Work History
Education
Skills
Timeline
Generic
Muhammad Ahsan

Muhammad Ahsan

Sales And Marketing
Lahore,Pakistan

Summary

A Sales and Marketing team-player with a 15 years career of developing and implementing result-oriented strategies for maximum success and profitability. Diligent in building and retaining accounts by providing support and attentive service. Expertise in sales strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive rapport building.

Overview

8
8
years of post-secondary education
15
15
years of professional experience

Work History

Head of Sales & Marketing

Indus Home Ltd
08.2017 - Current
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Channel partner cultivation & Building rapport with clients.
  • Pricing strategy for various markets and product categories.
  • Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Accomplished sales goals and boosted revenue by $8560000 through product knowledge and customer relationship management during current fiscal year.
  • Reduced costs 8% through product innovation and vendor price negotiations on yarn dyed programs.

Deputy General Manager

KAM International
08.2014 - 08.2017
  • Directed all facets of the manufacturing, purchasing and marketing initiatives for the company.
  • Led a fully equipped marketing team in the development and implementation of collateral pricing strategy and sales support programs.
  • Conducting in-depth analysis on new and existing contract bids, negotiations and renewals.
  • Launched an aggressive marketing campaign to circumvent competitive pressures expanding 20% growth in sales with UK retailers.
  • Replaced cost plus pricing with value based pricing which propelled profit growth by 7% price hike.
  • Implanted a supply chain department to address sales support matters such as product quality, new product development and products’ on backorders.
  • Gathered worldwide color trends for communicating seasonal trends.
  • Successfully established a strategic partnership with retailers in UK like Tesco and Asda.
  • Regular visits to clients for maintaining rapport and bringing new opportunities with base clients.
  • Developed annual training needs assessment for team and improved efficiency.
  • Assessed supplier quality to maintain tight cost controls and maximize business operational performance.

Senior Manager Marketing

Al Rahim Textile Industries
10.2011 - 07.2014
  • P&L responsibility for 3 major retailers and institutional clients with sales of $19 Million.
  • Managed extensive exploration of Terry business in the European market.
  • Improved operational efficiencies, managed financial resources and operating expenses while maintaining budgetary constraints to ensure profitability.
  • Allocating resources with team to meet sales targets.
  • Developing new retail customers for Terry Towels.
  • Presenting business proposals to prospective clients in international markets.
  • Planning with all the operations regarding Sourcing, Product Development, Merchandising, and Production planning with the vendors.
  • Ensuring the timely and successful delivery of running orders.
  • Identified potential markets to capitalize on underserved areas.

Marketing Manager

Al Abid Silk Mills
08.2008 - 10.2011
  • Developed Cost Effective Business plans for the UK & EU Retail Market.
  • Conducted weekly conference calls with the customers on planning and the merchandising.
  • Collaborated with senior sales managers and other business development executives to create best practices initiatives.
  • Briefed senior executives on monthly projections, product launches and other marketing plans.
  • Advocated for client requirements and objectives to internal and external stakeholders.

Merchandiser

Yunus Textile Mills
06.2006 - 07.2008
  • Complete Follow-up of the order from greige (raw material) issuance till Shipment.
  • Communication with customers, local offices as well as Head office.
  • Responsible for all approvals on Strike-offs, Pre-production runs, Accessories, samples etc.
  • Fully responsible for greige calculation, processing of orders indenting of accessories.

Education

B.Sc.( Hons) Textile - Design And Merchandising

Textile Institute Of Pakistan
08.2002 - 07.2006

Master Practitioner- Neuro linguistic Programming By -

The First Institute of Dynamic Learning - USA

Certified Digital Media Marketing Specialist -

`PNY Institute

Master of Science - Design Marketing And Merchandising

Asian Institute of Fashion Design
01.2017 - Current

Skills

Order management

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Timeline

Head of Sales & Marketing

Indus Home Ltd
08.2017 - Current

Master of Science - Design Marketing And Merchandising

Asian Institute of Fashion Design
01.2017 - Current

Deputy General Manager

KAM International
08.2014 - 08.2017

Senior Manager Marketing

Al Rahim Textile Industries
10.2011 - 07.2014

Marketing Manager

Al Abid Silk Mills
08.2008 - 10.2011

Merchandiser

Yunus Textile Mills
06.2006 - 07.2008

B.Sc.( Hons) Textile - Design And Merchandising

Textile Institute Of Pakistan
08.2002 - 07.2006

Master Practitioner- Neuro linguistic Programming By -

The First Institute of Dynamic Learning - USA

Certified Digital Media Marketing Specialist -

`PNY Institute

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Muhammad AhsanSales And Marketing