MUHAMMAD SAJJAD BUTT
Minneola,Florida
Summary
Dynamic and results-driven finance professional with over fifteen years of experience in financial strategy, analysis, and reporting across media, logistics, and financial services sectors. Demonstrated ability to develop cost-benefit frameworks, build cash flow models, and convert complex financial data into actionable business insights. Advanced proficiency in Microsoft Excel, with a strong grasp of U.S. and Pakistani regulatory compliance frameworks, including money services business laws and legal structures. Proven expertise in Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance, ensuring operational integrity and risk mitigation within financial operations. Skilled in streamlining processes, guiding entrepreneurs on business formation, and supporting cross-border financial decision-making with a strategic mindset and entrepreneurial drive.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Founder and Managing Partner – Financial Services
Self-employed
08.2021 - Current
- Launched and scaled a self-service financial infrastructure model, optimizing cash logistics, vendor coordination, and uptime monitoring to meet regional demand for accessible financial services.
- Developed and maintained a comprehensive Money Services Business (MSB) compliance program, covering KYC (Know Your Customer), AML (Anti-Money Laundering), transaction monitoring, and state/federal audits in partnership with CPAs and legal advisors
- Evaluated and pursued acquisition opportunities in Florida's small- and mid-size business market, conducting financial due diligence and operational assessments for long-term scalability
- Led business formation, market positioning, and multi-year growth planning, establishing the company as a niche financial services provider in underserved local markets.
- Utilized digital tools for real-time transaction monitoring, ATM network analytics, and vendor communication, improving operational efficiency and client satisfaction.
- Created organization's mission and vision statements for use by employees.
- Created and monitored promotional approaches to increase sales and profit levels.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Owner
Friends Alliance
04.2016 - 11.2020
- Transformed years of manual, paper-based financial records into structured digital formats, including trial balances, ledgers, balance sheets, and profit and loss statements, establishing a formal and auditable financial system for the business.
- Conducted break-even analysis and cash flow forecasting to support operational planning and pricing strategies.
- Managed import logistics by forecasting charges related to consignments in pipeline (CIP), supporting client-side budgeting for smooth customs clearance.
- Trained and motivated employees to perform daily business functions.
- Prioritized vendor payments based on cash position and operational urgency.Led monthly reconciliations across bank accounts, client and vendor ledgers, and prepared consolidated financial reports. Developed and maintained aging schedules for accounts receivable and payable, enhancing visibility into outstanding balances and cash flow management.
- Engaged in client communications, billing resolution, and collections follow-up.
Associate Financial Analyst – Finance Department
Independent Media Corporation (Geo TV Network)
06.2008 - 12.2016
- Led the end-to-end design and execution of a network-wide Cost & Benefit Analysis (CBA) platform, enabling management to evaluate financial performance across programs, departments, time slots, and genres with real-time precision.
- Conducted monthly and quarterly CBA presentations to business unit heads and the CEO.
- Analyzed high-impact events (e.g., Ramzan, Moharram, Awards) to derive strategic insights.
- Collaborated in Developing SOPs for resource allocation, KPIs, and deviation analysis for pre- and post-project evaluations.
- Consolidated and digitized five years of historical performance data, enabling automated financial insights and trend visualization across departments and business units.
- Collaborated cross-functionally with production, sales, and marketing teams to evaluate program profitability, optimize airtime utilization, and recommend cost-control measures.
- Provided analysis in forecasting financial expectations to inform development of budget planning.
- In-depth economic analysis and co-authored detailed reports on Pakistan’s macroeconomic trends and growth outlook, highlighting their implications for the media industry, specifically Geo TV Network's strategic and financial planning.
- Collaborated with the finance team to prepare and deliver comprehensive annual financial reports for Independent Media Corporation (Geo TV Network), incorporating strategic insights and performance evaluations presented to the Chairman for executive-level decision-making.
- Helped prepare group-level cash flow models for Geo and Jang networks, incorporating optimistic, pessimistic, and most-likely scenarios to assess future funding requirements
- Contributed to the preparation and presentation of Independent Media Corporation’s (Geo TV Network) annual financial reports, including strategic summaries and performance analyses, submitted directly to the Chairman.
- Make quarterly presentations
Officer Finance
ICI Pakistan Ltd
10.2007 - 04.2008
- Processed journal entries, prepared reconciliations, and handled LC discounting in SAP
- Monitored fixed assets and prepared insurance schedules and debtor aging reports
- Collaborated with team leaders to define standards, policies and procedures to meet company revenue goals.
- Prepared monthly reconciliation of bank accounts and took corrective actions on deviations.
Research & Marketing Intern
Pakistan State Oil ( PSO)
11.2003 - 01.2004
- Conducted on-ground customer perception surveys and field research comparing PSO’s convenience store offerings with key competitors, particularly Shell Select
- Compiled insights into customer satisfaction, service gaps, and retail preferences to support strategic planning
- Assisted in preparing internal reports for retail division management focused on consumer behavior and market positioning
Education
MBA - FINANCE - Finance
Greenwich University
Pakistan04-2007
Bachelor of Engineering - Mechanical Engineering
NED University Of Engineering & Technology
Pakistan01-2003
Skills
- Financial Planning and Analysis
- Business Strategy and Operations
- Regulatory and Legal Compliance ( Pakistan & USA)
- Data Interpretation and Reporting
- Advanced Microsoft Excel (formulas, pivot tables, dashboards, data modeling)
- Problem Solving and Decision Making
- Communication and Team Collaboration
- Project and Time Management
Certification
- Professional Diploma in Project Management – Pakistan Institute of Management (PIMS)
- Advanced Microsoft Excel workshop conducted by Geo TV
- Microsoft Virtual Internship – Go-To-Market Platform
- Diploma in Web Development – Beaconhouse Informatics
Languages
English
Full Professional
Urdu
Full Professional
Hindi
Full Professional
Timeline
Founder and Managing Partner – Financial Services
Self-employed
08.2021 - Current
Owner
Friends Alliance
04.2016 - 11.2020
Associate Financial Analyst – Finance Department
Independent Media Corporation (Geo TV Network)
06.2008 - 12.2016
Officer Finance
ICI Pakistan Ltd
10.2007 - 04.2008
Research & Marketing Intern
Pakistan State Oil ( PSO)
11.2003 - 01.2004
MBA - FINANCE - Finance
Greenwich University
Bachelor of Engineering - Mechanical Engineering
NED University Of Engineering & Technology
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