Muhammad Ismail Abdullah
Spring,TX
Summary
Results-driven Amazon Marketplace Marketing Specialist with over 3 years of experience working within Amazon's Wholesale and Private Label models. Proficient in optimizing product listings, managing PPC campaigns, and leveraging marketplace analytics to drive sales and brand visibility. Possesses extensive knowledge of Amazon Marketplace dynamics and a proven track record of achieving measurable results in revenue growth and customer acquisition.
Overview
3
3
years of professional experience
Work History
Team Lead Amazon Marketplace
Tilli Consulting (Innovative Supply Chain & Co.)
06.2022 - 02.2024
- Managed Multifaceted Amazon Marketplace Operations. Oversaw all aspects of Amazon Marketplace operations for 30+ wholesale and private label accounts. This included leading a team of 6 professionals, coordinating marketing initiatives, procurement strategies, and overall business operations to drive sales and maximize profitability.
- Led Team in Strategy Development and Execution. Directed the team in developing and executing comprehensive strategies to achieve sales targets and business objectives. This involved analyzing market trends, identifying growth opportunities, and implementing innovative approaches to enhance product visibility and customer engagement on the Amazon platform.
- Implemented Robust Procurement Processes. Established and optimized procurement processes to ensure timely and cost-effective sourcing of products for resale on Amazon. This included vendor selection, negotiation of terms, and inventory management to maintain adequate stock levels and meet customer demand across multiple accounts.
- Coordinated Marketing Initiatives. Collaborated with internal and external stakeholders to coordinate marketing initiatives aimed at driving traffic and sales on Amazon. This included developing promotional campaigns, optimizing product listings, and leveraging advertising opportunities to enhance brand visibility and maximize conversion rates.
- Provided Mentorship and Guidance: Provided mentorship, guidance, and performance feedback to team members to foster their professional growth and development. This involved setting clear expectations, delegating tasks effectively, and providing support to ensure team success in meeting and exceeding performance targets.
Marketplace Specialist: Amazon
Tilli Consulting (Innovative Supply Chain & Co.)
07.2021 - 05.2022
- Developed Comprehensive Amazon Marketplace Optimization Strategy. Formulated and executed detailed optimization plans to elevate product visibility and drive sales on Amazon. This involved refining product titles, descriptions, and back-end keywords for improved search rankings, as well as conducting thorough competitor and product research to identify market trends and opportunities.
- Managed and Optimized PPC Campaigns. Oversaw the daily management and optimization of PPC campaigns on Amazon, including sponsored product, sponsored brand, and sponsored display ads. Continuously monitored campaign performance, conducted keyword research, and refined targeting to maximize ROI and drive conversions. Implemented daily, weekly, and monthly PPC management routines to ensure campaign success.
- Established Vendor Relations for Expanded Product Offerings. Initiated and nurtured relationships with brands to secure advantageous pricing agreements and expand product catalog offerings. This involved proactively reaching out to potential vendors, negotiating terms, and onboarding new partners to increase SKU variety and competitiveness on the Amazon platform.
- Managed FBA Account and Inventory. Oversaw Amazon FBA accounts and managed inventory logistics to ensure seamless order fulfillment and customer satisfaction. This included setting up FBA inventory shipping plans, coordinating bulk sheet file uploads, and implementing weekly store and listing management protocols to maintain accurate product information and inventory levels.
Education
BBA - Supply Chain Management (Procurement Specialist)
University of Houston
Houston, TX12.2022
Certification - Meta Ads Certified
Udemy
Skills
- Proficient in Amazon Marketplace Management, including Seller Central and Vendor Central platforms for listing optimization, inventory, and order management Bilingual in Urdu, Hindi and English
- Strong Analytical Skills
- Prioritization of team involvement
- Adaptability in work environment
- Efficient Communication of material via slides, face to face, and virtual
- Skilled in Amazon PPC Advertising, managing sponsored product, brand, and display ads to maximize ROI
- Ability to demonstrate Leadership in various scenarios
- Comprehensive background in business management
- Interpersonal skills
- Strong retention of information
- Effective engagement of Clientele
- Promotional planning
- Proficiency in Microsoft Office, Excel, Word
- Effective communicator collaborating across departments to align marketing efforts with business goals
- Client account management
- Perceptiveness
- Sales development
- Certified Meta (Facebook and Instagram) Ads Expert
Timeline
Team Lead Amazon Marketplace
Tilli Consulting (Innovative Supply Chain & Co.)
06.2022 - 02.2024
Marketplace Specialist: Amazon
Tilli Consulting (Innovative Supply Chain & Co.)
07.2021 - 05.2022
BBA - Supply Chain Management (Procurement Specialist)
University of Houston
Certification - Meta Ads Certified
Udemy
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