Muhammad Omer Tayyab
Valley Stream,NY
Summary
A well-grounded and hardworking individual with a demonstrated track record of managing diverse clients from different sectors. Have a proven skill set of leading, coordinating and managing projects along with supervision of the team to support and develop an agile approach towards resolution management while working with cross functional teams.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Retail Sales Specialist
Bloomingdale's
New York, NY
11.2024 - Current
- Cross-sold products and services to increase average transaction value.
- Processed merchandise returns and exchanges for customers to refund payments, trade items, and offer store credit.
- Utilized POS system to process payments quickly and accurately.
- Promoted additional services such as loyalty programs or delivery options.
- Provided excellent customer service, resolving issues and answering queries promptly.
- Assisted with conducting merchandise stock counts and reported discrepancies to supervisor.
Social Media Manager - Part Time
APNA Brooklyn Community Center NN
New York, NY
01.2024 - 11.2024
- Developed and managed social media budgets, ensuring efficient allocation of resources for content and advertising.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Ensured compliance with company policies when publishing content online.
Group Account Lead
Viral Edge
Karachi , Pakistan
08.2022 - 09.2023
- Leading a portfolio of FMCG & corporate brand PEPSI COLA, PEPSI Co, HABIBMETRO, Blue Band, RB (Harpic, Durex, Dettol, Mortein, Naya Nazimabad, Continental Biscuits, TUC, Gala, Zeera Plus, Candi, Oreo, RB Mena Harpic, PifPaf, Finish, Vanish
- Leading multiple facets of client campaigns including insights, strategy development, project coordination and execution and maintaining records of the program and handling the payments and invoicing and closing the billing cycle.
- Reporting directly to the CEO and Important stake holders.
- Launched the digital campaign of the stronger taste PEPSI with an HTC challenge on TikTok and digital PR by carrying out extensive research before the campaign execution.
- Reporting, scheduling and coordinating meeting with stakeholders.
- Supervising and coordination with team of professionals and coaching them to develop a problem-solving approach and working towards administrative tasks and closure of projects.
- Identifying gaps in the program and taking part in key decision making to ensure smooth coordination for all stake holders.
Account Lead
Viral Edge
Karachi, Pakistan
03.2021 - 07.2022
- Managing a portfolio of FMCG & corporate brand PEPSI, HABIBMETRO, Blue Band, Ehad HealthCare, Naya Nazimabad
- Manage of client coordination for campaigns including research insights, strategy development, campaign execution, preparing minutes of the meeting.
- Launched the digital leg of the most iconic campaign of the year for PEPSI Why Not Meri Jaan with 3 song launches with reports of the campaign.
- Execution of Digital engagement and lead generation campaigns for clients.
- Coordinating the creation and execution of PR strategies with cross functional teams and ensuring team work for smooth execution.
- Scheduling and coordinating meetings with stakeholders
- Identify gaps to provide training to subordinates to ensure smooth operations of the program cycle.
Assistant Marketing Manager
International Business Products
Karachi, Pakistan
06.2018 - 02.2021
- Support the work of marketing manager and coordinate projects directed at maximizing company profits.
- Developing sales strategies backed with market research.
- Assisting the marketing manager with marketing activities across the dealer network and scheduling meetings with the dealers and stake holders.
- Draft new letters as required in conjunction with the marketing manager.
- Perform market, competitor and internal research
- Maintain strong internal relationships with dealers in order to achieve assigned sales target thus resulting in enhancing the sales revenue.
Senior Account Manager
East River
03.2017 - 05.2018
- Clients currently managed at East River (Continental Biscuits LU Wheatable/Bakeri/Candi/Zeera Plus and NTL Logistics)
- Set digital strategies for the assigned brands, considering their specific requirements
- Address client queries effectively and in a timely manner and reporting to the line manager to address important issues.
- Present social media strategies to clients
- Analyze digital campaigns success with reporting
- Completing the billing cycle and recover payments in a timely manner
- Decoding brief from marketing team on new projects
- Ensuring the communication flow effectively as well as maintaining a balanced relationship with the client.
- Timely reporting to the line manager and taking minutes of the meeting
- Effectively maintaining the flow of work between creative team and client with timely execution of tasks
Account Manager
Manhattan International
Karachi, Pakistan
12.2014 - 02.2017
- Clients managed at MIL (Reckitt Benckiser/JS Group which includes JS Bank, JS Global and JS Investments/Total Parco)
- Successfully launched JS Banks Barhna Hai Aagey 360 Degree Corporate Campaign (TVC, Radio, Print, Outdoor)
- Receiving and decoding brief from marketing team on new projects
- Supporting line manager in administrative tasks such as developing contracts for new projects.
- Conducting meetings with the client’s as well as informing them about the current work status of their projects
- Coordinating electronic and press media releases
- Recovering payments and billing the clients in a timely manner.
- Effectively maintaining the flow of work between creative team and client with timely execution of tasks
- Ensuring the communication flow effectively as well as maintaining a balanced relationship with the client
Assistant Relationship Manager
HSBC Bank
Karachi, Pakistan
01.2014 - 11.2014
- Managing a diverse portfolio of Key Multinational Corporations (MNC) Clients primarily FMCG, Shipping & Transport and information technology.
- Develop business by identifying opportunities to sell HSBC in line with the client’s business model to Increase wallet size of business (Liabilities, Advances, Trade, Remittances and Cash Management) through constant engagement and relationship building with existing customers at senior and junior level hierarchy.
- Responsible for developing and managing client relationships and delivering a suite of banking services and products to a defined portfolio of commercial clients.
- Maintain strong internal relationships with product partners in order to provide timely and efficient service to clients thus resulting in enhancing wallet share of business.
- Maintain daily performance MIS in order to ascertain potential business opportunities at product level.
- Conduct ongoing credit reviews for portfolio clients.
- Interact with Global Relationship Manager (GRM) to seek/ensure support on business prospects and wallet share
Relationship Associate
HSBC Bank
Karachi, Pakistan
05.2012 - 12.2013
- Managing portfolio comprising of more than 200 clients with a liability base of above 200 million and an asset base of 9 million.
- Generate top line revenue through existing / prospective portfolio by increasing spreads, ancillary business & FX transactions
- Responsible for developing and managing client relationships and delivering a suite of banking services and products to a defined portfolio of commercial clients.
- Identifying new business opportunities and cross-selling a range of products and services.
- Penetrate existing relationship while managing the risk parameters.
- Actively cross-sell partner products i.e., Cash Management & Trade Services to maximize customer wallet share & increase revenue
- Coordinate with Group Relationship Managers for any international customer on a regular basis for smooth flow of services.
- Actively participate in the development of and achieving set targets on a quarterly, semi-annual and annual basis for the portfolio.
- Close coordination with operations to ensure uninterrupted service to customers and to maintain high Service Quality & Customer Experience score
- Understanding client’s business and negotiates and structures facility of complex nature & transaction proposals that both cater to the client’s requirements and meet the Bank’s broader objectives
Internship
HSBC Bank
Karachi, Pakistan
01.2012 - 02.2012
- Checking and coordinating with the Relationship Managers for documentation and smooth import transactions.
- Maintaining an MIS daily for the import transactions done during the day.
- Advising clients about trade facilities and other products in trade.
- Maintaining thorough, accurate and up to date client files.
Internship
JWT
Karachi, Pakistan
05.2010 - 06.2010
- Provide prompt, courteous service to all external and internal customers
- Identify and resolve customer issues
- Assist with special projects as assigned
- Brainstorming for creative ideas and communications
Internship
Barclays Bank
Karachi, Pakistan
10.2009 - 12.2009
- Responsible for doing the screening of individuals and entities by using screening software
- Responsible to copy the reference Ids automatically generated through screening of individuals and entities over the MIS
- Review Ids using Datanomics software
- Organize document requests and compliance information for compliance examinations
Education
Master of Business Administration - Marketing
Institute of Business Management
Karachi, Pakistan12.2014
Bachelors of Commerce - Commerce
University of Karachi
Karachi, Pakistan05.2008
Skills
- Principles Of Marketing,
- Brand Management
- Marketing Management
- Sales Management
- Strategic Marketing and Planning
- Advertising
- Consumer Behavior
- Methods of Business Research
- Direct & Digital Marketing
Certification
Google Digital Garage – The Fundamentals of Digital Marketing (Credential ID 3UR5P66VG)
Timeline
Retail Sales Specialist
Bloomingdale's
11.2024 - Current
Social Media Manager - Part Time
APNA Brooklyn Community Center NN
01.2024 - 11.2024
Group Account Lead
Viral Edge
08.2022 - 09.2023
Account Lead
Viral Edge
03.2021 - 07.2022
Assistant Marketing Manager
International Business Products
06.2018 - 02.2021
Senior Account Manager
East River
03.2017 - 05.2018
Account Manager
Manhattan International
12.2014 - 02.2017
Assistant Relationship Manager
HSBC Bank
01.2014 - 11.2014
Relationship Associate
HSBC Bank
05.2012 - 12.2013
Internship
HSBC Bank
01.2012 - 02.2012
Internship
JWT
05.2010 - 06.2010
Internship
Barclays Bank
10.2009 - 12.2009
Master of Business Administration - Marketing
Institute of Business Management
Bachelors of Commerce - Commerce
University of Karachi
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