Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Timeline
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Muhammad Tariq Khatri

Muhammad Tariq Khatri

Karachi

Summary

Seasoned commercial leader with 30+ years in rice exports and agri-commodities, driving growth across global markets. Expert in export strategy, pricing, sourcing, and supply chain optimization. Proven ability to scale businesses and lead high-performing teams, with full P&L ownership. Trusted for securing long-term partnerships, and unlocking new market opportunities.

Overview

35
35
years of professional experience

Work History

Rice and Commodities (Local & Exports)
01.2020 - Current
  • Oversee all aspects of international rice and commodities exports, managing end-to-end operations from sourcing to delivery.
  • Cultivate and maintain strong relationships with farmers, brokers, and clients to ensure competitive pricing and high-quality product offerings.
  • Lead strategic market research to determine optimal pricing strategies, considering raw material rates, processing costs, freight, and profit margins.

Executive Director Marketing

Garibsons (Pvt) Ltd.
01.2007 - 01.2019
  • Led marketing and business development at Garibsons, launching the flagship “Mughal” brand across Karachi’s GTs, LMTs, and IMTs while expanding international market share.
  • Negotiated competitive freight rates with shipping companies and partnered with top contractors for quality packaging and product rollouts.
  • Executed successful product launches and brand-building campaigns, including the company’s first corporate video and refreshed marketing collateral.
  • Identified and developed new export markets, securing long-term partnerships and expanding the global distribution network.
  • Managed cross-functional teams to align sales, production, and operations with strategic KPIs, ensuring smooth execution and business growth.

General Manager Marketing

Matco Rice Processing (Pvt) Ltd.
01.2000 - 01.2006
  • Led marketing and product development efforts to expand Matco’s portfolio, including the successful diversification into spices and related products.
  • Conducted market research and profitability analysis to create a long-term business strategy, ultimately laying the groundwork for Matco’s transition into a public company.
  • Coordinated international business development efforts by attending key trade shows and exhibitions to secure new clients and market opportunities.
  • Managed customer relations, ensuring excellent service standards and fostering loyalty.
  • Enhanced the company's market presence through the creation of engaging visuals and marketing campaigns.

Marketing Manager Exports

National Foods Ltd.
01.1991 - 01.1999
  • Focused on export marketing, managing shipping schedules, freight forwarding, and logistics in line with customer requirements.
  • Developed and nurtured relationships with new international distributors and clients to expand market reach.
  • Conducted product research to identify new diversification opportunities, helping to increase the company’s portfolio of export products.

Education

Master of Business Administration - MBA

University of the East
Manila, Philippines

Skills

  • Strategic business development
  • International trade and export operations
  • Market expansion and diversification
  • Brand development and marketing strategy
  • Cross-functional leadership and team management
  • ISO 9001:2000, ISO 22000:2005, HACCP, BRC
  • Supplier and vendor relationship management
  • Multilingual: Urdu, English, Memoni, Gujarati, Punjabi, Sindhi

Accomplishments

  • Successfully established and grew the basmati rice business over the tenure of 12 years at Garibsons. Exported 4 vessels of basmati rice and ensured brand credibility globally.
  • Introduced new product lines at Matco, including spices, pulses etc
  • Built a robust global network of suppliers, vendors, and clients, fostering long-term relationships and securing advantageous business terms for both Matco and Garibsons.
  • Led a team that consistently met sales KPIs and achieved operational targets, optimizing productivity and efficiency across departments.

Timeline

Rice and Commodities (Local & Exports)
01.2020 - Current

Executive Director Marketing

Garibsons (Pvt) Ltd.
01.2007 - 01.2019

General Manager Marketing

Matco Rice Processing (Pvt) Ltd.
01.2000 - 01.2006

Marketing Manager Exports

National Foods Ltd.
01.1991 - 01.1999

Master of Business Administration - MBA

University of the East

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Muhammad Tariq Khatri