MUHAMMAD SHAROOK NASMUDEEN
Online Trading Manager
Dubai,Unites Arab Emirates
Summary
Dynamic e-commerce and retail operations leader with over 10 years of experience in high-volume digital and FMCG environments. Expertise includes online trading, fulfillment operations, vendor management, inventory planning, and enhancing customer experience. Proven success in collaborating with cross-functional and multicultural teams, effectively leading over 100 associates to improve order accuracy, delivery performance, and revenue growth. Currently based in Dubai and available for immediate opportunities across the UAE and GCC.
Overview
13
13
years of professional experience
1
1
Language
Work History
Online Trading Manager, ASDA (Walmart Gallery)
ASDA – International Retail Operations
03.2023 - 12.2025
- Operational Excellence & Revenue Growth: Managed end-to-end e-commerce operations, leading a team to ensure 100% product availability and peak pick efficiency; achieved a 15–20% increase in online revenue by optimizing substitution rates and reducing order cancellations.
- High-Performance Leadership: Communicated store targets to a cross-functional team of 100+ associates (pickers, drivers, and team leaders); fostered a culture that ranked the store in the Regional Top 20 and secured a Top 3 position for overall KPI performance.
- Fulfillment Accuracy & Customer Experience: Took hands-on ownership of Order Fulfillment Accuracy and On-Time Delivery (OTD); implemented rigorous quality checks that minimized returns and resolved customer complaints in line with strict service policies.
- Inventory & Profitability Protection: Reduced stock-outs by 22% through improved demand forecasting for 30,000 SKUs; enforced 100% loss prevention compliance via a daily driver debrief process to verify returns and prevent stock leakage.
- Utilized data-driven decision-making by monitoring reports and analyzing market trends to predict future demand and inform category strategy.
- Prepared comprehensive category reviews and management reporting (WBR/MBR/QBR) that combined quantitative data with qualitative insights for senior management.
- Omni-channel Coordination: Ensured seamless alignment between online and offline channels; managed complex staffing rosters and shift schedules to maintain service levels during seasonal peaks and major promotional events.
Foodhall Trading Manager (Store Operations Manager)
ASDA – International Retail Operations
11.2021 - 02.2023
- Responsible for managing and driving sales for the store through efficient store operations, visual merchandising, and the motivation of a team of 100+ associates.
- Communicated store targets to the team and drove sales to achieve financial objectives, delivering a 20–25% increase in daily order volumes.
- Maintained window and in-store displays to a high standard in line with merchandising guidelines and planogram compliance.
- Oversee and monitor all Point of Sale (POS) activities, including sales transactions, tracking customer orders, and managing inventory updates.
- Ensure proper loss prevention standards and compliance with cash handling, fraud, and theft prevention, including regular audits of petty cash and change floats.
- Monitor and analyze sales reports to maximize stock potential, focusing on the performance of new and core collections while reducing stock-outs by 22%.
- Oversee total inventory management, including stock availability, stock aging, and stock movement, through improved demand forecasting and replenishment.
- Manage customer complaints and take timely corrective actions in line with policy to ensure exceptional customer service delivery.
- Regularly audit store administration and carry out annual stock counts and spot checks to ensure adherence to company norms.
- Maintain staffing levels consistent with operational needs, preparing schedules and shift rosters that account for seasonal peaks and promotional events.
- Ensure the team is adequately trained in inventory management techniques such as in-bound movement of goods and receiving processes.
Sales Manager
Mukunda Foods Pvt Ltd
10.2020 - 10.2021
- Planned and executed sales activities aligned with organisational revenue targets.
- Analysed market trends and competitor activity to refine sales strategies.
- Conducted market research to support practical sales planning and forecasting.
- Built long-term client relationships and handled key negotiations independently.
- Balanced revenue growth with customer satisfaction and retention.
Business Development Manager
Volksladen Market Space Pvt Ltd
06.2018 - 10.2020
- Drove business growth through new partnerships, seller onboarding, and digital initiatives.
- Worked closely with sellers and brands across India and Middle East markets.
- Managed and executed customer acquisition and promotional campaigns.
- Tracked campaign performance and collaborated with partners to improve outcomes.
- Travelled frequently to strengthen partner relationships and business presence.
Sales Representative
Mohan Clothing Pvt Ltd (BlackBerrys)
01.2013 - 12.2014
- Worked directly with customers to understand needs and recommend suitable products.
- Achieved the highest average basket size among South Zone stores during tenure.
- Recognised multiple times as Employee of the Month for consistent performance.
- Supported visual merchandising, billing, and daily store operations.
- Improved sales through effective upselling and customer engagement.
Education
MBA - Finance & Marketing
Bangalore University
India05.2018
B.Com - Computer Applications
MG University
India07.2014
Skills
● Microsoft Excel & MS Office
CORE COMPETENCIES
- E-commerce & Online Trading Operations
- Omnichannel Retail & FMCG
- Vendor & Supplier Management
- Pricing Strategy & Online Merchandising
- Supply Chain, Fulfilment & Last-Mile Delivery
- Demand Forecasting & Inventory Planning
- Digital Marketing (SEO, Google Ads, Meta Ads)
- Analytics, KPI Tracking & Performance Reporting
- CRM & Salesforce
- Team Leadership & Workforce Planning
- Customer Experience & Retention
- Budget Control & Operational Efficiency
Timeline
Online Trading Manager, ASDA (Walmart Gallery)
ASDA – International Retail Operations
03.2023 - 12.2025
Foodhall Trading Manager (Store Operations Manager)
ASDA – International Retail Operations
11.2021 - 02.2023
Sales Manager
Mukunda Foods Pvt Ltd
10.2020 - 10.2021
Business Development Manager
Volksladen Market Space Pvt Ltd
06.2018 - 10.2020
Sales Representative
Mohan Clothing Pvt Ltd (BlackBerrys)
01.2013 - 12.2014
B.Com - Computer Applications
MG University
MBA - Finance & Marketing
Bangalore University