Fnu Munazza
Business Analyst
Bridgeport,CT
Summary
Detail-oriented Business and Marketing Analyst with experience in business operations, cross-functional project support, and technology tools. Skilled in developing and supporting tools, providing enhanced user experience and documentation, collaborating across teams to enhance operational efficiency and product usability. Known for problem-solving, clear communication, and delivering results under pressure, including onsite support during high-impact business events.
Overview
4
4
years of professional experience
1
1
year of post-secondary education
Work History
Business Analyst
Crusade Technologies
07.2024 - Current
- Provided operational support by analyzing business workflows and identifying automation opportunities using advanced Excel functions, significantly improving data handling efficiency.
- Utilized JIRA to create and manage user stories, epics, and tasks, ensuring clear communication of business requirements and seamless tracking of development progress.
- Collaborated with cross-functional teams—including product, engineering, and operations—to configure internal tools and standardize operational processes. Maintained alignment through Confluence documentation and regular sprint planning sessions.
- Developed and maintained detailed process documentation, user guides, and knowledge base articles in Confluence to support onboarding and cross-functional adoption of internal tools and conference platforms.
- Participated in quality assurance (QA) and user acceptance (UA) testing of business intelligence and data integration tools, logging bugs and enhancement requests via JIRA, and collaborating with developers to resolve issues, ensuring system reliability and optimal user experience.
Marketing Analyst
DocPlace
03.2024 - 06.2024
- Collaborated with internal marketing, sales, and product teams to optimize the configuration and usage of digital tools such as HubSpot CRM, Google Analytics, and campaign dashboards for improved campaign tracking and operational reporting.
- Created user-focused documentation, training guides, and internal FAQs to support the adoption of marketing automation systems, streamline lead nurturing processes, and improve campaign execution across teams.
- Developed campaign performance reports, case studies, and insight decks to communicate outcomes, highlight best practices, and support data-driven decision-making for future campaigns.
- Provided real-time troubleshooting and platform support during campaign launches and major product releases, ensuring seamless operations, timely reporting, and minimal disruptions to performance tracking and lead flow.
- Assisted in configuring email workflows, lead scoring models, and conversion tracking within HubSpot to align with evolving marketing strategies and sales funnel goals.
Admin IT System Analyst Intern
Sacred Heart University
12.2022 - 12.2023
- Delivered both user-facing and technical support by configuring and maintaining internal platforms such as Microsoft SharePoint, Excel-based tools, and ticketing systems to meet evolving institutional and operational needs.
- Created and maintained Standard Operating Procedures (SOPs), onboarding guides, and knowledge base content to encourage consistent use of technology and improve internal workflows across departments.
- Utilized SharePoint to manage document repositories, automate approval workflows, and facilitate collaboration across teams, contributing to improved information governance and accessibility.
- Supported the IT admin team in Excel-based data tracking, including logs, access control lists, and system usage metrics, leveraging formulas and pivot tables to streamline reporting and improve accuracy.
Google Account Strategist
Regalix (Google Office)
07.2021 - 08.2022
- Leveraged targeted marketing strategies and platform tools to transform underperforming ad accounts into high-spending, goal-driven campaigns, contributing to consistent achievement of quarterly team targets.
- Acted as a liaison between internal product teams and clients to ensure optimal configuration and utilization of Google Ads platforms for campaign success.
- Conducted in-depth account performance reviews and provided user-focused recommendations to enhance platform effectiveness and client ROI.
- Delivered remote support and training to clients, promoting strategic use of advertising tools and improving overall adoption of digital campaign solutions.
Education
Master of Science - Business Analytics
Sacred Heart University
Fairfield, CT 09.2022 - 12.2023
Skills
- Business Operations & Support
- Cross-Functional Collaboration
- Process Documentation & SOP Development
- Technology Utilization & Platform Configuration
- Agile Methodologies & Sprint Planning
- User Acceptance Testing (UAT) & Quality Assurance (QA)
- Project Management Tools: JIRA
- CRM Platforms: HubSpot, Salesforce
- Data Analysis & Reporting:
Excel (Pivot Tables, VLOOKUPs)
SQL (data querying and manipulation)
Tableau, Power BI
- Marketing Tools: Google Analytics, HubSpot Marketing Automation, Email Workflows
- Documentation & Knowledge Management: SharePoint
- KPI Tracking & Performance Dashboards
- Database Management & Reporting Automation
- Case Study & Insight Report Development
- Platform Usability & Workflow Optimization
- Campaign Management & Digital Tool Support
- Technical Troubleshooting & Internal IT Support
Accomplishments
- Recognized for leadership in problem-solving and system optimization.
- Contributed to team goals through QA testing, documentation, and operational support.
- Demonstrated adaptability during system transitions and live events.
Timeline
Business Analyst
Crusade Technologies
07.2024 - Current
Marketing Analyst
DocPlace
03.2024 - 06.2024
Admin IT System Analyst Intern
Sacred Heart University
12.2022 - 12.2023
Master of Science - Business Analytics
Sacred Heart University
09.2022 - 12.2023
Google Account Strategist
Regalix (Google Office)
07.2021 - 08.2022
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