Muneeb Imran
Lahore,Pakistan
Summary
Results-oriented Commercial Finance Business Partner with extensive experience leading initiatives that optimize pricing strategies and improve profitability. Proven track record in developing benchmarking models and conducting profitability analyses to support strategic business decisions and drive growth across regional markets.
Overview
1
1
Certification
14
14
years of professional experience
Work History
Commercial Finance Manager-MENA
British American Tobacoo
Lahore, Pakistan
05.2026 - Current
- Led commercial finance initiatives across MENA markets, delivering strategic financial insights for sustainable growth.
- Managed pricing governance, evaluating strategies and recommending actions that optimized net turnover and gross margin.
- Prepared commercial pricing simulations and scenario analyses that informed pricing decisions while balancing profitability with competitiveness.
- Conducted SKU-level value chain analysis, providing visibility on profitability and identifying margin enhancement opportunities.
- Performed monthly variance analysis, comparing actual results with business plan, delivering insights to support area growth.
- Developed comprehensive industry benchmarking models to enable informed strategic decisions by commercial leadership.
- Oversaw regional commercial risk register, identifying key risks and tracking mitigation plans to ensure timely management.
- Partnered cross-functionally with marketing, supply chain, and finance teams to drive data-driven decision making.
Commercial Finance Lead-NKA
Coca Cola Icecek Pakistan
Lahore, Pakistan
04.2022 - 04.2026
- Managed national key account portfolio, driving 10% of overall business volume and ensuring profitable growth.
- Acted as strategic partner for commercial and sales teams, delivering financial insights for customer strategy.
- Conducted profitability analysis by customer and channel, identifying key drivers of revenue margins to inform strategic decisions.
- Developed and implemented profitability frameworks to assess performance against financial plans.
- Performed financial reviews with stakeholders, providing actionable recommendations that enhanced profitability outcomes.
- Built financial models to evaluate promotional effectiveness, pricing strategies, and trade spend efficiency.
- Collaborated with commercial teams to enhance revenue management practices and financial discipline.
- Developed dashboards and tools to track sales performance, profitability trends, and business KPIs for informed decision-making.
Internal Auditor
Coca Cola Icecek
Lahore, Pakistan
01.2020 - 03.2022
- Performed internal audits of financial and departmental operations across CCI countries, developing risk assessments, and conducting process walkthroughs for compliance with documented processes.
- Recommended improvements to internal controls and eliminated identified risks during audit engagements.
- Collaborated with management to address and mitigate all major risks.
- Assisted departments in developing remediation plans and resolved deficiencies identified during walkthroughs.
- Enhance and protect organizational value by providing risk-based and objective assurance, advice on internal controls and process.
- Business Partner with functions and assist them to accomplish their objectives by bringing a systematic, disciplined approach to evaluate and improve the effectiveness of risk management, control, and governance processes.
Revenue Management Analyst
Coca Cola Icecek
Lahore, Pakistan
10.2017 - 12.2019
- Implement strategic revenue plan, leveraging analytics, to support profit contribution improvement and revenue share growth targets in key segments and markets of responsibility.
- Developed financial models to analyze channel and customer profitability, supporting data-driven decision-making.
- Partnered with Director Sales, Regional Commercial heads to drive profitable growth.
- Reconciled strategic business plan targets (volume, NSR) and communicated gaps with actionable gap-closing proposals.
- Tracked and evaluated sales team performance against key business indicators, identifying concerns and proposing actionable plans.
- Drive operational improvements through discount rationalization which resulted in savings and improved profit margins.
- Prepare dashboards for analyzing territory-wise trade benefit and sharing of information with key stakeholders along with corrective measures.
- Develop strong working relationships with corporate and field personnel and address field queries.
Finance Specialist
Coca Cola Icecek
Faisalabad, Pakistan
04.2013 - 09.2017
- Formulated financial data and analysis to support risk management, providing actionable recommendations to management.
- Analyzed financial statements against forecasts to prepare high-level variance analysis.
- Prepared content for financial and business metric reporting, ensuring clarity and accuracy in information presented.
- Leveraged analytical models to assist with month-end closing cycle.
- Reviewed and submitted financial documentation and reports, aligning them with business financial goals and objectives.
- Prepared responses to auditor, regulator, and investor inquiries.
- Extracted data from SAP and MIS systems to prepare and reconcile information.
- Performed analysis of key drivers to support decision-making processes. such as Net Sales Revenue, Discounts, MOH and OPEX's against business plan.
Education
FCCA - Audit and Accounts
ACCA
Lahore, Pakistan12-2012
Bachelor's - Business and Information Technology: Accounting and Finance
University of The Punjab
Lahore, Pakistan01-2011
Skills
- Commercial pricing governance
- Pricing analysis
- Profitability analysis
- Financial modeling
- Revenue forecasting
- Risk management
Languages
- Urdu
- English
Personal Information
Title: Professional Accountant
Systems Acquaintance
- SAP
- MS Office
- BPC
Certification
- IASSC Certified Lean Six Sigma Yellow Belt professional
Timeline
Commercial Finance Manager-MENA
British American Tobacoo
05.2026 - Current
Commercial Finance Lead-NKA
Coca Cola Icecek Pakistan
04.2022 - 04.2026
Internal Auditor
Coca Cola Icecek
01.2020 - 03.2022
Revenue Management Analyst
Coca Cola Icecek
10.2017 - 12.2019
Finance Specialist
Coca Cola Icecek
04.2013 - 09.2017
FCCA - Audit and Accounts
ACCA
Bachelor's - Business and Information Technology: Accounting and Finance
University of The Punjab