Muneeba Naeem
Swedesboro,NJ
Summary
Business Manager with hands-on experience of managing $12.8m Portfolio on Amazon including Branding, Advertising, Digital Marketing, Inventory Management, Customer Service and Suppliers’ Negotiations. I possess Entrepreneurial mindset and a Go-Getter Attitude, which have helped me become maintain good relationships with suppliers globally and become market leader for 2 Product Types. Managing a 5-member cross-functional team (Supply Chain, Performance Marketing and Creatives) and strongly believe in the mantra ‘Teamwork makes the Dream Work’.
Overview
4
4
years of professional experience
Work History
Brand Manager
The AMBR Group (Formerly D1 Brands)
04.2021 - 02.2024
- Managing over 100 products’ listings on Amazon bringing about $12.8m of Annual Revenue by demonstrating ability to structure ambiguous problems like decrease in EBITDA and take actions to resolve them (ex: negotiating with supplier, lowering promotions/advertising)
- Managing advertising on Amazon, PPC Spend of $1.3m (annually) and formulating PPC Strategy to gain higher organic and sponsored ranks.
- Researching new products to increase business. Launched more than 17 new Product Variations to acquire more market share and increased Revenue Stream by $10k/month.
- Built strong relationships with suppliers globally and managed to increase profit by 29% and focusing on pricing the products optimally.
- Effectively communicating with all the cross-functional team (Supply-Chain, Performance Marketing, Creatives and Customer Service) to increase sales and Brand EBITDA along with continually improving products to meet customer’s needs
- Managed to become Market Leader for 2 Product Types (Acquired Best Seller Badge) by scheduling Deals and adopting cross-selling promotions tactics including pricing, content creation, marketing and PPC.
- Ensuring adequate Inventory levels at FBA at all time
- Carrying out Keyword Analysis on different products and making sure the listings are optimized to have a good organic ranking (SEO) on Amazon.
Junior Manager for Amazon Bath & Bedding Category
Cambridge Garments
07.2020 - 04.2021
- Devising digital marketing strategies and allocation of budgets on different campaigns on Amazon to optimize profits.
- Managed to increase sales for my category items by more than 100% in 6 months by making effective marketing strategies, analyzing advertisement cost and digital consumer buying behaviors, ensuring smooth flow of supply chain process and responding to customer queries in timely manner.
- Managing listings for over 100 products on Amazon (US & Europe) and carrying out in-depth analysis on market trends for updating titles, putting up banners, working out prices and using relevant keywords in description in order toimprove product’s ranking.
- Keeping up stock at Amazon and managing inventory from looking over production plans in Pakistan to when stock gets reached to warehouses (US & UK) and eventually dispatching them to Amazon warehouse.
Project Trainee
Indus Motors Company
02.2020 - 06.2020
- Research based project to find out the factors for the customer decline in the aftersales of Toyota.
- Secondary Research of the Pakistan’s Automotive Industry and primary research including visits to dealerships, focused groups and interviews of the customers and dealers.
Education
Bachelor of Business Administration -
Institute of Business Administration
Karachi, Pakistan01.2020
A Levels - Cambridge International
Foundation Public School
01.2016
O Levels - Cambridge International
Montessori Complex Cambridge School
01.2014
Skills
- Google Analytics
- Advertising
- Digital Marketing
- Social Media Marketing
- PPC
- Advanced skills in Microsoft Office tools
- Market research
- Business Communication
- Brand Management
Timeline
Brand Manager
The AMBR Group (Formerly D1 Brands)
04.2021 - 02.2024
Junior Manager for Amazon Bath & Bedding Category
Cambridge Garments
07.2020 - 04.2021
Project Trainee
Indus Motors Company
02.2020 - 06.2020
Bachelor of Business Administration -
Institute of Business Administration
A Levels - Cambridge International
Foundation Public School
O Levels - Cambridge International
Montessori Complex Cambridge School
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