Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Muqerem Jasmine Sina

New York,NY

Summary

Strategic talent manager and producer with a strong track record of driving brand growth, partnerships, and content development for high-profile clients across sports and media. Proven ability to lead cross-functional initiatives, negotiate high-value deals, and manage complex talent portfolios. Known for delivering measurable results, scaling emerging voices, and aligning talent with long-term business objectives.

Overview

6
6
years of professional experience

Work History

Talent Manager

SMAC Entertainment
01.2021 - Current
  • Represent a portfolio of high-profile talent across sports, media, and entertainment, including Michael Strahan, Diana Flores, Emma Hayes, Tony Gonzalez, and Stefon Diggs.
  • Lead strategy across talent verticals including brand partnerships, speaking engagements, content production, and long-term career development.
  • Spearheaded and negotiated 50+ brand deals with top-tier companies including UGG, ASICS, AT&T, Gatorade, Crown Royal, and Domino’s; secured 30+ speaking engagements with Fortune 500 clients such as Aflac, EA Sports, and Smarsh.
  • Produced episodes of The $100,000 Pyramid for ABC, managing host Michael Strahan on-set and contributing to creative execution and behind-the-scenes production—marking first official producer credit.
  • Directed global brand strategy for Diana Flores, quarterback and captain of Mexico’s National Flag Football Team; secured her historic ambassadorship with Under Armour and major campaigns with Oakley, Forbes, and GQ; instrumental in her rise as the global face of flag football ahead of the 2028 Olympics.
  • Currently managing off-field brand and media initiatives for U.S. Women’s National Soccer Team Head Coach Emma Hayes, and lifestyle positioning for NFL star Stefon Diggs, including campaigns with ASICS and UGG.
  • Support and manage acting, hosting, and partnership opportunities for Tony Gonzalez, including Amazon’s Thursday Night Football, scripted projects, and deals with DraftKings and Gillette.
  • Began as executive assistant to Michael Strahan; promoted rapidly due to demonstrated success in talent management, strategic foresight, and producing results in high-pressure, high-visibility roles.

Director of Basketball Operations

Bucknell University
05.2019 - 09.2020


  • Facilitated effective communication between players and coaching staff, resolving conflicts and promoting a positive team culture.
  • Coordinated team travel arrangements, ensuring seamless logistics for players, coaching staff, and supporting personnel.
  • Managed budgets for basketball operations, ensuring efficient allocation of resources and financial stability.
  • Streamlined administrative processes to improve workflow efficiency and support staff productivity.
  • Organized community outreach events involving players and coaches, strengthening ties with local organizations and enhancing the program''s reputation within the community.

Education

Master of Arts - Sports Management

St. John's University
Jamaica, NY
05-2019

Bachelor of Science - Economics

Binghamton University
Binghamton, NY
05-2014

Skills

  • Client management
  • Problem-solving
  • Multitasking
  • Excellent communication
  • Adaptability and flexibility
  • Decision-making
  • Client relationship building
  • Teamwork and collaboration

Languages

English
Native or Bilingual
Spanish
Professional Working

Timeline

Talent Manager

SMAC Entertainment
01.2021 - Current

Director of Basketball Operations

Bucknell University
05.2019 - 09.2020

Master of Arts - Sports Management

St. John's University

Bachelor of Science - Economics

Binghamton University

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