Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic
Murali Krishna Yerramsetty

Murali Krishna Yerramsetty

MANAGER| BUSINESS ANALYTICS
Hatfield,PA

Summary

Proactive analytics professional with 17+ years of experience, including 13+ years supporting Pharmaceuticals/Life Sciences. Expert in leading commercial analytics teams for the US market, focusing on Targeting & Segmentation, SFE/SFO, Data Management, Call Planning, Territory Deployment, and Brand Performance. Strong client partner, driving strategic projects and solutions for business impact, and skilled in all aspects of project management from scope and estimation to scheduling and delivery.

Overview

17
17
years of professional experience
4
4
years of post-secondary education
4
4
Certifications

Work History

Manager, Business Analytics

GSK
07.2024 - 03.2025
  • Drive business performance by leveraging analytics to identify key opportunities and inform commercial strategies.
  • Oversee offshore vendor teams to deliver key performance assessments and analytics, supporting brand strategy and decision-making for the brand performance team in the specialty therapeutic area
  • Collaborate with cross-functional teams including Marketing, Sales, Customer Experience, Finance, and Technology to align business insights with strategic initiatives.
  • Develop and automate tools to generate and present insights, enhancing brand and field leadership visibility into potential opportunities.
  • Leveraged extensive experience with IQVIA Source of Business, APLD claims, Komodo claims, DDD,SP data to inform data-driven decisions.
  • Partner with Commercial Data Strategy teams to ensure data availability and integrity for Business Analytics
  • Act as a strategic consultant and advisor to brand teams, providing analytical support for HCP segmentation and patient opportunity identification.
  • Create compelling storyboards to communicate data-driven insights that influence business decisions.

Senior Manager

Genpact LLC
01.2012 - 07.2024
  • Led commercial analytics across multiple therapeutic areas—primarily Oncology, as well as Primary Care, Women’s Health, and Hospital & Specialty—ensuring adherence to established guidelines and protocols.
  • Oversaw key projects in sales force sizing, targeting and segmentation, call planning methodologies, territory vacancy management, and representative placement that has delivered client business impact of ~215 MM.
  • Leveraged extensive experience with IQVIA claims, GPO claims, DDD, HCOS, Xponent to inform data-driven decisions.
  • Developed a prioritization algorithm and strategy at the HCP level for multi-tumor treaters, enabling sales reps to focus on high-impact tumors.
  • Guided the evolution of HCP targeting and segmentation, from basic claims data deciling to sophisticated predictive models for oncology launches and ongoing initiatives.
  • Led the development of a Predictive Subnational Optimization tool, providing primary care leadership with analytical insights for optimal investment and promotion strategies at territory, district, and regional levels.
  • Drove key account management and sales team restructuring efforts, ensuring proper talent placement and alignment with business needs.
  • Hired and cultivated high-performing teams, delivering superior analytical solutions that met and exceeded client objectives

Consultant

Capgemini
08.2009 - 01.2012
  • Support data analytics for Assurant Health Insurance application across multiple plan types.
  • Maintain data processing workflows, including pricing, system data, and plan management.
  • Run SAS programs on Mainframes to load and analyze DB2 data.
  • Contribute to Sun Life’s Data Masking Project, securing test environments and implementing enterprise-wide masking solutions

Senior Software Engineer

IBM
05.2009 - 08.2009
  • Supported and maintained the Report Management Information Network application, ensuring access to trouble ticket and inventory data
  • Developed and tested SAS codes for upgrading from SAS 6.1.2 to SAS 9.1.3, while identifying and fixing bugs.

SAS Programmer

Kairoleaf Analytics PVT LTD
11.2007 - 04.2009
  • Identified key revenue and non-revenue customers using predictive models to forecast churn, and extracted data from Oracle for ETL processing with SAS DI Studio
  • Transformed and loaded data into DDS, performing data validation, aggregation, and automation of jobs using IBM Spectrum LSF
  • Conducted testing, identified bugs, and ensured job scheduling and job functionality

Education

Bachelor of Technology - Electrical & Electronics Engineering

Jawaharlal Nehru Technological University
Hyderabad, India
09.2000 - 04.2004

Skills

Business Performance Analytics

Segmentation Analysis

SFE SFO

SAS SAS BI SQL

Power BI

Leadership and Teamwork

Cross functional Team Collaboration

Certification

Machine Learning - Data Science, Mind map Consulting, 11/01/19

Accomplishments

  • Lead critical projects that has delivered client business impact of ~300 MM in the last 12 years
  • Genpact 'Championship Award Winner' for outstanding contribution towards generating Business Impact
  • 'Special Achievement Award' from Merck Client in 2013, 2015 - 2018 for outstanding commitment, contributions and leadership to the Oncology, Women's Health, Primary Care and Hospital & Specialty Salesforce projects.
  • Actively part of the Genpact Healthcare & Life Science team's Excellence Program which was aimed to provide a platform for all-round and continuous development for key team members and thereby also achieving team's goals

Timeline

Manager, Business Analytics

GSK
07.2024 - 03.2025

Senior Manager

Genpact LLC
01.2012 - 07.2024

Consultant

Capgemini
08.2009 - 01.2012

Senior Software Engineer

IBM
05.2009 - 08.2009

SAS Programmer

Kairoleaf Analytics PVT LTD
11.2007 - 04.2009

Bachelor of Technology - Electrical & Electronics Engineering

Jawaharlal Nehru Technological University
09.2000 - 04.2004

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Murali Krishna YerramsettyMANAGER| BUSINESS ANALYTICS