Mustafa Ayash

Directed global team, leading logistics vision and strategic planning while driving company profitability, productivity, and stability. Designed solutions for government and civilian customers, directed global supply chain logistics network, leading Sales and Trade Lane team. Managed tenders, including critical supply chain customize solutions.

• Built world-class culture of continuous improvement – boosting performance, increasing profitability by 25%, minimizing costs by 10%, and maximizing efficiencies for clients of all sizes, ranging from mom-and-pop shops to large corporations.
• Revitalize client accounts that generate $1M+ in volume monthly, including 2 of top FMCG/Chemical client ($20M contract), by providing value stream mapping, design optimization and analytics of logistics and supply chain solutions.
• Facilitated improvements in sales outcomes by holding performance evaluations to assess team members strengths and weaknesses, and counsel on improvement strategies.
• Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity and increase sales success ratio from 1:10 to 4:10

Launched, and scaled a supply chain services consulting conglomerate, comprised of diverse senior leaders with strong focus on the strategic execution. Centered team of supply chain, logistics, and transportation experts around shared vision. Sourced and aligned resources to provide logistics consulting and solutions.

• Maintained marketplace visibility by participating in industry-related and community activities and Secured 99% safety audit rating – highest distribution center score in network.
• Motivated and Led a professional 18 Sales team, to reach annual revenue growth by 50% within 1year, including responsibly of P/L, tender management, RFI, RFQ & RFP, and delivers high reliability.
• Successfully close 3 major contracts for $9M with international organization brand name.
• Resolved existing client issues quickly to close deals and boost client satisfaction by $0.5M sales.

Recruited by the CEO to lead major commercial overhaul within the country, overseeing commercial teams of 28+ other high-profile. Led strategic redesigns, negotiated contracts, and managed P&Ls, valued at $68M+.

• Maintained high profitability after reversing account underperformance and transforming into top generator (50%) of total profits, by developing sales strategy based on market research and exceeded targets by building, directing and motivating high-performing sales team.
• Developed global key accounts and sales duties including P/L management, market development, and financial business planning.
• Led commercial division at and achieved revenue growth by 50% in 2013, 65% 2014.
• Coached sales team in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings trained and developed exceptional sales leaders and successor managers.
• Successfully secured 5 contracts value $21M.
• Achieved #1 at whole MENA region in 2014 with new historical record in ocean volume .

Designed and executed operational turnaround and cultural transformation, using analytics to optimize efficiencies, drive revenue, and expand customer base. Streamlined processes and improved productivity by leading the SOPs, and training programs that improved safety and productivity across the supply chain.

• Drove operational transformation. Prioritized efficiency, safety, and SOP compliance. Introduced strategic changes and radical efficiency improvements via route design initiatives.
• 25% revenue increase from current operation business with zero cost or investment.
• Rebuilt business and reversing account underperformance in just 9 months (goal was 2 years) and generating 300% increase in revenue and 60% in gross profits.
• Implemented business strategy and market plan with financial budget over $30M.
• Manage IT project to transform handwritten to electronic waybill to stay up to date with Global changes.
• Successfully 3 times reached to full capacity in 4 years, stopped accepting new clients to maintain level of service, and fleet had increased from 400 to 1200 Trailers.