MUTHONI KIRIMI MWANGI
Austin,Tx
Summary
Highly skilled creative and data-driven candidate with an extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures. Innovative Marketing leader with 3+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and a decisive leader.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
LOVE AND BOAT
01.2020 - Current
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Composed daily posts for social media and helped build a corporate presence on Twitter, Facebook, and Instagram.
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Used online and offline marketing to generate leads, increase visibility, and drive sales growth.
- Created and managed marketing budgets to monitor expenditures, control costs, and increase ROI.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences and increased sales to 80%.
Director of Marketing
COMMUNICATIONS SPECIALIST | KIHARA MEDIA
05.2019 - 04.2021
- Pioneered and refined the organization's core message to ensure clarity and consistency throughout all communications and provided senior leadership with guidance on brand and messaging strategy.
- Maintained a network of internal and external contacts to regularly benchmark and remain current on future trends and developments related to government standards, industry practices, new technologies, and programs related to marketing and branding.
- Facilitated communication and dialogue with a cross-functional team of creatives on all aspects of the video production process including ideation, production, and post-production.
- Developed metrics and measured success in order to further penetrate the marketplace.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Conducted market analysis and research to identify trends and opportunities.
- Built strong relationships with industry professionals and influencers.
- Responsible for a wide variety of marketing and public relations operational duties including annual business plans, media relations, editorial press releases, and social networks.
Communications Intern
SEA INC. MEDIA
01.2017 - 03.2019
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
- Helped with photo and video production and performed visual and sound editing tasks.
- Wrote and distributed press releases and social media content for clients and company.
- Prepared social media posts and videos with eye for viral content strategies.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Developed campaigns to increase public awareness of company and engage customers.
- Built strong relationships with media outlets and communications professionals to expand personal network.
Education
Master of Arts - Communication
Suffolk University
Boston, MA06.2022
Bachelor of Arts - Public Relations
Jomo Kenyatta University of Agriculture
NAIROBI, KE05.2017
Skills
- Spearheading PR operations including press releases
- Drive brand messaging, event coverage, and positive media results
- Marketing Automation
- Direct Marketing
- Project and Strategic Planning
- Marketing and Advertising
- Branding
- Key Performance Indicators (KPIs)
- Search Engine Optimization Expertise
- Market Analysis
- Customer service: skilled in providing exceptional customer service
- Relationship Building: proven ability to build and maintain positive relationships
- Problem Solving: Strong analytical and problem solving skills, with the ability to identify issues and implement effective solutions in a timely manner
- Organization and Time Management: Excellent organizational skills, able to prioritize tasks, meet deadlines and manage multiple projects simultaneously
Certification
- CM - Certified Manager Certification
Additional Information
REFERENCES:
Available upon request.
Languages
English
Swahili
Full Professional
Timeline
Marketing Coordinator
LOVE AND BOAT
01.2020 - Current
Director of Marketing
COMMUNICATIONS SPECIALIST | KIHARA MEDIA
05.2019 - 04.2021
Communications Intern
SEA INC. MEDIA
01.2017 - 03.2019
Master of Arts - Communication
Suffolk University
Bachelor of Arts - Public Relations
Jomo Kenyatta University of Agriculture
- CM - Certified Manager Certification
Similar Profiles
Gabriela StokesGabriela Stokes
Ice Cream Scooper at Love Boat Ice CreamIce Cream Scooper at Love Boat Ice Cream
Carolyn AlsbaughCarolyn Alsbaugh
Service Writer at Sea Love Boat WorksService Writer at Sea Love Boat Works
Jonah BreuchaudJonah Breuchaud
White Water Kayak Instructor at Love Boat Paddle Co.White Water Kayak Instructor at Love Boat Paddle Co.