Mya Jacobs
Orem,UT
Summary
Dynamic and results-oriented professional renowned for expertise in influencer marketing. I specialize in orchestrating strategic influencer outreach, adeptly managing communication, negotiating contracts, and overseeing all campaign processes. Demonstrating a proven ability to foster successful collaborations, I offer a well-rounded skill set that elevates brand visibility and delivers impactful results in the ever-evolving landscape of influencer marketing.
Overview
3
3
years of professional experience
Work History
Influencer Marketing Manager
Freshly Picked
10.2022 - Current
- In charge of all commission based and flat fee influencer partnerships, as well as all gifting and PR partnerships.
- Perform outreach to between 550-750 influencers per campaign cycle/month.
- During 2023, successfully ran and managed campaigns with 950+ influencers.
- Track key performance indicators for influencers, employing data-driven methodologies to assess campaign effectiveness, audience engagement, and overall impact, ensuring continuous optimization for optimal results.
- Responsible for the management of all influencer contracts, overseeing both the drafting and efficient execution processes to establish clear and mutually beneficial terms for successful partnerships.
Social Media Manager Intern
TFI Staffing
04.2023 - 08.2023
- Responded to comments, posts, and questions from various channels.
- Researched and analyzed industry trends to inform search marketing strategies.
- Created and published content daily.
Influencer Marketing Manager
Clad And Cloth
04.2021 - 05.2022
- Successfully curated 2-4 fully curated - commission based influencer collections per month.
- Performed outreach to a total of 250+ influencers a month.
- Assisted in selecting all product that was utilized within each campaign.
- Played a pivotal role in planning and executing campaign photoshoots, ensuring the seamless implementation of each marketing initiative.
- Completed day-to-day communication with each influencer.
Education
Bachelor of Science - Digital Marketing
Utah Valley University
Orem, UT05.2024
Skills
- Communication
- Content Development
- Social Media Platforms
- Influencer Marketing
- Marketing Analytics
- Relationship Building
- KPI Tracking
- Marketing Campaign Development
- Decision-Making
- Active Listening
Timeline
Social Media Manager Intern
TFI Staffing
04.2023 - 08.2023
Influencer Marketing Manager
Freshly Picked
10.2022 - Current
Influencer Marketing Manager
Clad And Cloth
04.2021 - 05.2022
Bachelor of Science - Digital Marketing
Utah Valley University
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