Mya McCarthy
Livingston,WI
Summary
A passionate marketing professional with a B.S. in Marketing from Illinois State University, specializing in health and wellness. As a certified personal trainer and coach, I’ve helped over 50 women achieve their fitness goals through personalized, holistic approaches. Hands-on experience in content marketing includes creating engaging campaigns, managing social media platforms, crafting compelling brand stories, and building online communities that foster meaningful connections. Dedication to leveraging expertise in marketing and wellness to inspire and empower individuals globally through impactful content and education.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
Work History
Online Personal Trainer
Self Employed
Remote, IL
07.2021 - Current
- Established and spearheaded a thriving online training platform that unlocks individuals' highest selves through holistic fitness.
- Craft personalized fitness programs for over 50 women, emphasizing strength training and holistic wellness to foster mind-body-soul connections.
- Track and analyze social media and campaign performance metrics to refine strategies and maximize engagement and conversions.
- Plan and implement marketing campaigns to promote online coaching services, personalized fitness programs, and wellness initiatives, driving lead generation and client retention.
Waitress & Bartender
Sheddys Bar and Grill
Monfort, Wisconsin
05.2021 - Current
- Manage bar operations and ensure guest satisfaction
- Handled high-pressure situations with composure, maintaining excellent service standards even during busy shifts.
- Exhibited strong multitasking abilities, balancing multiple tables and orders while delivering prompt service.
- Provide exceptional customer service in a fast-paced restaurant environment.
- Built rapport with regular customers through friendly interactions and attentiveness to their preferences.
JSL FKPRO Marketing Intern
David Ricca
Remote, Illinois
01.2024 - 06.2024
- Conducted market research to identify target audiences and optimize marketing efforts.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written, video, and image content for marketing channels.
- Enhanced social media engagement through regular posting and audience interaction.
- Engaged in the foundational development of two startup companies revolutionizing the fitness industry and transforming soccer culture.
- Played a pivotal role in the back-end operations, focusing on marketing initiatives, conducting calculations of Cost Per Click (CPC), and contributing to logo design efforts.
- Contributed to shaping the trajectory of the startups, ensuring a strong foundation for growth and impact in both the fitness and soccer sectors.
Personal Trainer
Illinois State University Recreation Center
Normal , Illinois
11.2022 - 06.2024
- Developed personalized fitness programs for roughly 15 clients, focusing on strength, women's health and wellness goals
- Provide one-on-one coaching and support to women and men in their fitness journeys
- Utilize marketing strategies to promote services and attract new clients
- Adapted workout routines for special populations such as seniors or those recovering from injuries ensuring safety while still challenging their abilities.
- Expanded knowledge of industry trends by attending workshops and conferences, and applying new techniques to client programs.
Education
Bachelor of Science - Marketing
Illinois State University
Normal, IL 08.2021 - 05.2024
High School Diploma -
Iowa Grant Highschool
Livingston, WI 08.2017 - 05.2021
Skills
- Marketing strategies and brand promotion
- Social Media Marketing
- Online coaching and mentorship
- Excellent communication and interpersonal skills
- Remote business development and PR
- Growth strategy implementation
- Ambassador program management
- Content Creation
- Data Analysis
- Team collaboration
- Time Management
- Active Listening
Certification
Ace Certified Trainer
Timeline
CPR|AED|First Aid
05-2024
Digital Marketing Certification
03-2024
Digitial Marketing Simternship
03-2024
JSL FKPRO Marketing Intern
David Ricca
01.2024 - 06.2024
Microsoft Excel
12-2023
Personal Trainer
Illinois State University Recreation Center
11.2022 - 06.2024
Ace Certified Trainer
07-2022
Bachelor of Science - Marketing
Illinois State University
08.2021 - 05.2024
Online Personal Trainer
Self Employed
07.2021 - Current
Waitress & Bartender
Sheddys Bar and Grill
05.2021 - Current
High School Diploma -
Iowa Grant Highschool
08.2017 - 05.2021
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