Mya Smith
Summary
Results-driven marketing professional with a degree in English (Creative Writing) and a minor in Marketing. Currently serving as a Marketing Assistant for Abilene Christian University Athletics, where strong skills in discipline, time management, and working under pressure have been honed. Excels in creating engaging game-day experiences, boosting fan engagement, and executing successful promotional campaigns. A quick learner and team-oriented individual seeking a Graduate Assistantship in College Athletics Marketing to further develop skills and contribute to innovative marketing efforts.
Overview
4
4
years of professional experience
Work History
Athletic Marketing Assistant
Abilene Christian University
07.2024 - Current
- Primary contact for volleyball and baseball
- Develop and implement marketing plans for ACU's volleyball and baseball games
- Direct all gameday production for the volleyball and baseball games, including writing game day scripts, sponsor fulfillment, and coordinating PA reads
- Lead for ACU football tailgate, including communicating with vendors and making sure they are situated in the right spots on game day
- Led and communicated with athletic interns on gamedays and during interns' assigned office hours
Athletic Marketing Intern
University of Louisiana Lafayette
01.2024 - 05.2024
- Participated in office hours once a week for 2 hours
- Helped write press releases for sports
- Brainstormed different promotions that could be used for sports
- Attend different sporting events and helped out with promotions
High School Soccer Coach
Lafayette Christian Academy
10.2023 - 02.2024
- Taught fundamentals of soccer to team participants
- Mentor youth to develop a strong work ethic
- Communicate rules and expectations to student-athletes and perform necessary corrective actions
- Educate athletes on rules, strategies, sportsmanship, and performance principles
- Develops and implements rigorous practice routines to enhance player skills and promote teamwork
- Guides athletes with encouragement and motivation to support athletic performance and overall wellbeing
NCAA Division I Student-Athlete - Defender
University of Louisiana Lafayette Soccer Team
08.2020 - 11.2023
- Devote 40 hours per week to athletics in addition to being full-time student
- Exercise strong leadership skills and practiced self-discipline on and off-field to promote positive environment
- Discuss performance and areas of improvement with coaches, taking recommendations seriously and responding with respect
- Study tapes and footage of opponents before each game for strategic planning and development
- Create culture of good sportsmanship, cooperation and responsibility among athletes and coaching staff
- Hold unofficial social gatherings for players to bond and develop camaraderie
Strategic Communications Intern
MD Anderson
06.2023 - 08.2023
- Created original content for blog posts and website articles
- Designed PowerPoint presentations, expanding on employer branding visuals
- Brainstormed topics with subject matter experts that aligned with media interests
- Wrote internal memoranda for company employees
- Maintained professionalism and efficiency while working closely with leadership
Education
Bachelor of Arts - English & Creative Writing, Minor in Marketing
University of Louisiana Lafayette
Lafayette, LA05-2024
Skills
- Strong work ethic
- Skilled team player
- Hardworking and Responsible
- Organized and Multitasked
- Dedicated and Disciplined
- Gameday Production
- Communication
- Self-motivated
- Proficient with Microsoft Excel
- Proficient with Microsoft Word
- Proficient with Photoshop
- Proficient with Outlook
Timeline
Athletic Marketing Assistant
Abilene Christian University
07.2024 - Current
Athletic Marketing Intern
University of Louisiana Lafayette
01.2024 - 05.2024
High School Soccer Coach
Lafayette Christian Academy
10.2023 - 02.2024
Strategic Communications Intern
MD Anderson
06.2023 - 08.2023
NCAA Division I Student-Athlete - Defender
University of Louisiana Lafayette Soccer Team
08.2020 - 11.2023
Bachelor of Arts - English & Creative Writing, Minor in Marketing
University of Louisiana Lafayette
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