Mykell Lucas
Columbus,Ga
Summary
Results-driven Executive Assistant and Marketing Professional with five years of experience in executive support and multi-channel marketing. Demonstrated expertise in managing calendars, coordinating communications, and enhancing operational efficiency. Proven track record in event planning, stakeholder relations, and developing strategic marketing campaigns that boost brand visibility. Highly adaptable and tech-savvy, committed to improving organizational processes and delivering impactful results.
Overview
8
8
years of professional experience
Work History
Social Media Marketing Instructor
Columbus State University- Continuing Education
Columbus, Georgia
01.2025 - Current
- Develop and teach engaging courses on social media marketing strategies, content creation, audience engagement, and digital branding
- Guide students in leveraging platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube for business growth
- Provide hands-on training in analytics, ad campaigns, and best practices for online visibility
- Stay updated on industry trends to equip students with cutting-edge digital marketing skills
Substitute Teacher
ESS
01.2025 - Current
- Company Overview: Muscogee County School District
- Delivered engaging and effective instruction across various grade levels and subjects
- Managed classroom behavior, ensuring a positive and structured learning environment
- Adapted lesson plans to meet the needs of diverse learners
- Maintained continuity of education by following teacher-provided materials and curriculum
- Communicated effectively with students, faculty, and staff to support academic success
- Muscogee County School District
Advocate/Public Relations/Marketing/Director Assistant
Valdosta Housing Authority
Valdosta, Georgia
10.2022 - 09.2024
- Drive brand innovation by identifying new market opportunities, product launches, and trends that align with brand growth objectives
- Established and nurtured relationships with key stakeholders to ensure long-term collaboration and mutual success
- Orchestrated community engagement initiatives that strengthened brand presence and built trust within target markets
- Maintain and enhance the brand's identity across all channels, ensuring consistency in messaging, tone, and visual elements through Canva
- Researching to understand industry trends, customer behavior, and competitor activities
- Adapted to changing market conditions by innovating strategies to mitigate risks and seize new opportunities
- Handled all incoming and outgoing correspondence, emails, and phone calls
- Conducted 50% of the grant research and gathered relevant information for the company's initiatives from foundations, corporations, and government agencies
- Maintained 100% accuracy in record-keeping and filing systems for documents, reports, and critical information
- Facilitated 35% of community meetings, workshops, and discussions to identify community needs, concerns, and aspirations
- Oversee social media and digital campaigns aimed at engaging donors and promoting fundraising events
- Supported 80% of community members in developing initiatives that promote self-sustainability
- Managed budgets and resources for various community projects
- Acted as a liaison between the community and external stakeholders, including government agencies and local businesses
Facilitator/Marketing Manager/Site Supervisor
Valdosta Housing Authority
Valdosta, Georgia
08.2022 - 10.2022
- Designed and launched approximately 55% of marketing campaigns for community activities and events, increasing community engagement
- Developed and executed quarterly program plans, including training workshops for volunteers, community recruitment initiatives, and support groups
- Successfully facilitated 100% of quarterly career readiness programs for Resident Services, supporting workforce development
- Increased case management and record-keeping efficiency by 38%, streamlining operations and improving service delivery
Site Supervisor
Valdosta Housing Authority
Valdosta, Georgia
05.2021 - 07.2022
- Oversaw daily site operations, ensuring smooth workflow and adherence to safety standards
- Proactively addressed client concerns, ensuring satisfaction and fostering loyalty through exceptional communication and service
- Coordinated resource allocation, managing materials, equipment, and personnel effectively
- Facilitated community outreach, boosting resident and partner participation by 65%
- Resolved on-site challenges, implementing solutions to maintain operational efficiency
Advocate
Valdosta Housing Authority
Valdosta, Georgia
01.2021
- Certified Advocate: Monitored and counseled youth to support educational achievement, social development, and family well-being
- Lead Youth Mentor, I AM Royal Inc.: Established strong rapport with youth, providing mentorship, guidance, and support for personal growth
- Developed individualized action plans and support strategies tailored to each resident's unique needs and goals
- Facilitated 30% of communication between youth, families, schools, and community organizations to ensure cohesive support networks
- Maintained 85% accuracy in confidential records of interactions and progress
- Collaborated with 70% of community partners, organizations, and stakeholders to advocate for systemic changes and improvements
- Lead, mentor, and manage the team, providing training and professional development
Advertising Intern
Valdosta State University
Valdosta, Georgia
08.2017 - 05.2019
- Created social media marketing campaigns utilizing various social media platforms and marketing tools that increased student engagement on campus by approximately 30%
- Developed student-based creative print and digital advertising
- Delivered compelling presentations, proposals, and pitches to prospective clients, securing high-value contracts worth
- Performed cold calling sales, negotiation, strategizing, and networking
Education
Bachelor of Administration - Business Marketing
Valdosta State University
Valdosta, Georgia12-2021
Skills
- Targeted Advertising Initiatives
- Social media marketing
- Team leadership
- Marketing
- Social Development
- Consulting
- Recruitment
- Sales Analytics
- Service-Oriented Communication
- Creativity
- Networking Skills
- Communication Skills
- Attention to Detail
- Passionate
- Self-motivation
- Hospitality
- Branding
- Human resources
Achievements And Awards
- 100+ community service hours: Enactus-VSU
- Community Service Chair: Enactus-VSU
- Fundraiser Chair: SISTUH Inc.-VSU
- Community Service Chair: SISTUHS Inc.-VSU
- Community Outreach: Valdosta Housing Authority
- Servant First Award, 09/01/24, Valdosta Housing Authority
- Brick Layer Award, 09/01/24, Valdosta Housing Authority
- Vice President: I Am Royal Inc. Nonprofit
Accomplishments
- Met Goals of Getting the Jobs Plus Grant at Valdosta Housing Authority
Timeline
Social Media Marketing Instructor
Columbus State University- Continuing Education
01.2025 - Current
Substitute Teacher
ESS
01.2025 - Current
Advocate/Public Relations/Marketing/Director Assistant
Valdosta Housing Authority
10.2022 - 09.2024
Facilitator/Marketing Manager/Site Supervisor
Valdosta Housing Authority
08.2022 - 10.2022
Site Supervisor
Valdosta Housing Authority
05.2021 - 07.2022
Advocate
Valdosta Housing Authority
01.2021
Advertising Intern
Valdosta State University
08.2017 - 05.2019
Bachelor of Administration - Business Marketing
Valdosta State University
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