Mykhailo Nahirniak

· Develops, implements and executes annual and long-range merchandising plans in support of company sales objectives for growth and profitability for assigned product lines. Plans include goals, financial targets and identification of opportunities for market segment, position, and/or competitive advantage.

· Responsible for negotiation of all elements of vendor programs, including but not limited to, discounts from invoice, co-op, volume rebates, marketing funds, payment terms, exclusive models, allocations, etc. Consults with Management as needed.

· Manages manufacturer performance and relationships, assuring a high level of product quality, delivery, and margin.

· Develops action plans to improve sales and sell-thru.

• Developed customized lighting plots to meet diverse client needs and preferences.
• Contributed to sustainable event planning by implementing energy-saving strategies in lighting designs.
• Regularly evaluated new equipment options to ensure the use of cutting-edge technology in all productions.
• Collaborated with production teams to develop creative lighting solutions for live performances and installations.
• Proficient in EOS, MagicQ, ONYX, MA.

· Assist Category Manager (CM) with effective merchandising presentations in print, digital, and other marketing media.

· Analyze new pricing from vendors to ensure business profitability.

· Monitor sales of products and recommends adjustments to assortment by adding new items, discontinuing products, or suggesting stocking level adjustments accordingly.

· Support Supply Chain on vendor price protection ensuring inventory is correctly valued.

· Work with emerging vendors for product offerings to meet our market needs for product quality, service, profitability, market potential, and vendor stability.

• Supported sales staff in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
• Gained valuable experience working with lighting vendors, applying learned concepts directly into relevant work situations.
• Sorted and organized training files, spreadsheets, and reports.
• Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
• Set up in person and virtual training.