Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
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Mykhailo Tkalych

Mykhailo Tkalych

Houston,TX

Summary

Results-driven Sales and Marketing professional with a track record of exceptional productivity and efficient task completion. Specializes in strategic planning, market analysis, and revenue growth strategies. Excels in leadership, communication, and negotiation to ensure successful team collaboration and stakeholder engagement. Committed to driving company objectives with innovative solutions and a forward-thinking approach.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Chief Commercial Officer (CCO)

OpenGeeksLab
Houston, Texas
05.2017 - Current
  • Led multi-channel digital marketing initiatives, contributing to a 30% increase in customer acquisition by optimizing strategies across web, mobile, and email platforms
  • Collaborated with external vendors and internal creative and product teams to implement successful campaigns that enhanced customer engagement and retention
  • Implemented A/B testing and data-driven insights to optimize ad performance across Google Ads, Facebook Ads, and other platforms, improving key KPIs by 25%
  • Managed tracking and reporting of all marketing efforts, delivering detailed performance analysis and insights to drive campaign adjustments and future strategies.

Business Development Officer (Contract)

Studio Pod
Houston, Texas
07.2023 - 05.2024
  • Managed marketing initiatives for new customer acquisition through offline channels, including TV and radio ads, and drove increased customer engagement through strategic partnerships
  • Led campaign implementation and tracking for new paid channels, working with external partners to optimize creative assets and ensure successful campaign launches
  • Supported new channel testing by creating comprehensive performance reports, helping to increase customer retention by 15% through refined targeting and optimized messaging.

Business Development Manager

QATestLab
Zaporizhia, Ukraine
01.2017 - 03.2017
  • Managed multiple client accounts and oversaw customer acquisition campaigns for various B2B clients in the tech industry
  • Developed and implemented multi-channel marketing strategies, including digital, email, and SMS campaigns, increasing client retention and customer lifetime value by 10%
  • Conducted competitive analysis and market research to identify growth opportunities and optimize the company’s marketing approach.

Media Buyer

Together Networks Limited
Remote
11.2016 - 01.2017
  • Managed the purchase and optimization of ad placements across social media and display networks, driving a 15% increase in ROI through optimized targeting and ad creative
  • Monitored performance metrics using platforms such as Google Ads and Facebook Ads Manager, implementing data-driven strategies to improve conversion rates.

Education

Bachelor of Science - Sociology

Zaporizhzhia State University
Zaporizhzhia, Ukraine
06.2015

Skills

  • Performance Marketing
  • Google Ads
  • Facebook Ads
  • TV
  • Radio
  • Campaign Optimization
  • A/B testing
  • Creative optimization
  • Segmentation
  • Data Analysis & Reporting
  • Google Analytics
  • Internal databases
  • Reporting tools
  • Multi-Channel Marketing
  • Digital
  • Social
  • Email
  • Direct mail
  • Project Management
  • Organizational skills
  • Timelines
  • Creative processes
  • Campaign execution
  • Collaboration

Websites

Certification

  • Certified Digital Marketing Professional, Digital Marketing Institute – 08/01/18
  • HubSpot Email Marketing Certified – 03/01/19

Languages

  • English: Fluent
  • Ukrainian: Native
  • Russian: Fluent

Timeline

Business Development Officer (Contract)

Studio Pod
07.2023 - 05.2024

Chief Commercial Officer (CCO)

OpenGeeksLab
05.2017 - Current

Business Development Manager

QATestLab
01.2017 - 03.2017

Media Buyer

Together Networks Limited
11.2016 - 01.2017

Bachelor of Science - Sociology

Zaporizhzhia State University

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Mykhailo Tkalych