Mylah Morales
Entrepreneur
Los Angeles,CA
Summary
Accomplished Makeup Artist with over 30 years in the beauty industry, specializing in diverse makeup techniques and special effects. Expertise in mentoring professionals, managing operations, and developing strategic business plans to drive growth. Proven ability to enhance customer experiences through relationship building and on-trend recommendations. Versatile in traditional and airbrush makeup, with a strong focus on skincare and age-minimizing techniques.
Overview
34
34
years of professional experience
Work History
Makeup Artist
Mylah Morales Beauty inc.
Los Angeles, California
01.1992 - Current
- Developed strategic business plans that enhanced company growth and market presence.
- Managed daily operations to streamline processes and improve efficiency for clients.
- Collaborated with stakeholders to identify and establish new business opportunities and partnerships.
- Led workshops to educate teams on innovative business strategies and best practices.
- Analyzed market trends to inform product development and service offerings.
- Built strong relationships with clients to enhance customer satisfaction and loyalty.
- Mentored aspiring entrepreneurs, providing guidance on business development strategies.
- Maintained relationships with key clients to secure repeat business.
- Developed business plans and strategies for new product launches.
- Negotiated contracts with customers, vendors, and partners.
- Created and implemented marketing and advertising strategies that aligned with revenue goals and supported strategic growth.
- Analyzed industry trends to identify potential opportunities for growth.
- Coordinated and managed logistics for trade shows, conferences, and workshops to ensure smooth execution.
- Led brainstorming sessions to generate innovative ideas for new ventures.
- Built a team of highly-skilled professionals to support business objectives.
- Implemented robust financial controls and reporting systems to monitor business performance.
- Oversaw daily operations, ensuring efficiency and effectiveness in all processes.
- Secured funding from investors through compelling pitches and business plans.
- Led cross-functional teams in the launch of new products and services, achieving significant market penetration.
- Expanded business operations to new markets, achieving a broader customer base.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Monitored progress by establishing plans, budgets and measuring results.
Education
High School Diploma -
Assumption College
San Lorenzo Philippines03-1989
Skills
- Airbrush makeup proficiency
- Advanced contouring techniques
- Special effects makeup
- Theatrical makeup
- Foundation application
- Eyelash extension application
- Creative application
- Editorial makeup
- Extreme makeup design
- Special occasion makeup application
- Makeup and lashes
- Discoloration cover-up
- Corrective makeup
- Beauty transformations
- Natural beauty enhancement
- Face analysis
- Makeup contouring
- Face sculpting
- Brow shaping expertise
- Eyebrow shaping
- Eyebrow styling
- Client retention techniquesques
- Age-appropriate makeup
- Makeup removal
- Customized makeup palettes
- Expert color matching
- Skin types
- Skin-tone management
- Sanitation practices
- Client consultations
- Client consulting
- Client management
- Client acquisition strategies
- Special effects
- Relationship management
- Relationship building
- Customer service
- Team building
- Presentations
- Negotiation techniques
- Creative display techniques
- Market analysis
- Product promotion
- Service promotion
- Digital marketing strategies
- Brand development
- Portfolio development
- Fashion show makeup
- Fashion editorial shoots
- Makeup trend analysis
- Professional networking
- Time management
- Problem-solving
- Critical thinking
- Attention to detail
- Mentoring others
- Makeup removal
- Customized makeup palettes
- Digital marketing strategies
- Brow shaping expertise
- Eyelash extension application
- Wedding makeup
- Eyebrow styling
- Product recommendation
- Fashion editorial shoots
- Expert color matching
- Brand development
- Skin-tone management
- Color principles
- Long-lasting makeup application
Accomplishments
Hollywood beauty awards Makeup artist
Timeline
Makeup Artist
Mylah Morales Beauty inc.
01.1992 - Current
High School Diploma -
Assumption College