Myra Rivera-Alvear

• Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
• Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Collaborated with senior management to develop strategic initiatives and long term goals.
• Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
• Built high-performance teams through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes.
• Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
• Increased company growth through collaboration with sales and marketing departments.

Reported directly to MTV Tr3s General Manager, oversaw and assisted in all network, syndication and cable research operations during launch and the day-to-day operations by establishing and developing research standards, creating innovative stories as well as best practices in supporting cross-functional teams for the Hispanic youth TV Network.

Support the Vice President of Network Research on all aspects of Television Media Research that included writing departmental summaries, building and presenting detailed presentations, provide strategic advice to all network sales (New York and regional offices), Ad Sales Marketing, Public Relations and research staff on programming and competitive environment.

Successfully performed managerial duties during manager’s absence and fulfilled strict deadlines on all departmental projects. • Participated and presented to the Co-President’s of Sales, Management and Sales at weekly sales meetings. • Oversaw advertisements place in Hispanic Market Weekly from start to finish. • Updated Network Research Facts, Network Profiles for company’s website (Univision.net) and Hispanic Market information that was distributed at annual Network Upfront event. • Fullfilled and delegated Network Media Research requests to a research staff of seven. • Created and managed report templates used for current and historical information. • Train new employees and oversaw the daily responsibilities of research staff. • Conducted programming sessions that included detailed descriptions of programs and backgrounds of artists to Network Sales