Myra Trigueno Adams
New York
Summary
Experienced with product innovation and lifecycle management to deliver market-driven solutions. Utilizes cross-functional collaboration to enhance product features and meet industry standards. Strong understanding of market trends, consumer needs, and strategic planning in product development.
Overview
12
12
years of professional experience
Work History
Product Development Advisor
EviCore by Evernorth
07.2022 - Current
- Conducted market research and analyzed competitor products for the development of unique features and functionalities.
- Coordinated with vendors for the sourcing of components necessary for prototype creation, expediting production timelines.
- Worked closely with architecture, legal, compliance, design and analytics teams to develop and launch products
- Collaborated with cross-functional teams to streamline the product development process, reducing time to market.
- Defined a clear product vision and strategy which includes a comprehensive multi-year product roadmap that aligns with the organizations goals, market trends and customer needs.
- Presented product concepts to executive management teams, securing buy-in and funding approval for further development efforts.
Account Director
Omnicom Group
03.2016 - 07.2022
- Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
- Achieved established KPIs for the organization, regional teams and individual performance by exceling in a highly matrixed role focused on customer satisfaction.
- Devised strategies to increase points of distribution, product positioning, consumer awareness, trial, conversion and user acquisition.
- Developed plans that increased market share of the Central Region by 5% through brand partnerships.
Senior Marketing Manager
PepsiCo
01.2013 - 03.2016
- Leveraged data from surveys, previous campaigns and market research to develop targeted initiatives.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
- Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
- Created brand messaging, collateral materials, customer events, promotional initiatives and product commercialization.
Education
Business Administration
Pennsylvania State University
University Park, PASkills
- Product performance metrics
- Product portfolio optimization
- Continuous improvement mindset
- Product launch planning
- Product roadmap creation
- Product lifecycle management
- Product strategy development
- Data-driven decision making
Languages
Spanish
Native or Bilingual
Timeline
Product Development Advisor
EviCore by Evernorth
07.2022 - Current
Account Director
Omnicom Group
03.2016 - 07.2022
Senior Marketing Manager
PepsiCo
01.2013 - 03.2016
Business Administration
Pennsylvania State University
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