Myriam Coleman
Belton,TX
Summary
Results-driven marketing leader with 19 years of industry experience. Specializing in driving strategic campaigns that boost sales and enhance brand visibility. Expert in marketing automation and market research, leveraging creative thinking to optimize ROI. Passionate about delivering impactful results in competitive landscapes, and building strong networks for future development.
Overview
10
10
years of professional experience
Work History
Director of Marketing
Bean Family Enterprises, Inc.
Belton, TX
09.2022 - Current
- Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
- Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
- Boosted sales by developing new product marketing strategies.
- Implemented SEO and SEM tactics to optimize visibility in search engine results pages.
- Instituted marketing automation tools and processes to increase efficiency and personalize customer communications.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Assisted executive management in developing long-term strategic plans related to growth initiatives.
- Conducted research to determine ideal markets for products and services.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Analyzed competitor products and services to gain insight into industry trends and opportunities.
- Integrated external data sources into the SharePoint platform via web services or other methods.
- Implemented security policies, permissions, groups, and content types in SharePoint.
Marketing Executive
Colten's List LLC
Belton, TX
02.2017 - 09.2022
- Developed marketing campaigns to maximize traffic.
- Promoted brand awareness through SEO and direction in attractive, user-friendly web design.
- Planned, implemented and maintained successful SEO strategies.
- Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
- Launched and managed targeted email marketing campaigns.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Created and managed budgets for social media campaigns to meet client goals.
- Utilized third-party social media management tools and social media tracking platforms for in-depth analytics.
Assistant Marketing Director
David Venus David
Austin, TX
05.2015 - 01.2017
- Created and implemented traditional marketing campaigns, working with up to five client corporations.
- Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance.
- Updated web pages and social media profiles with engaging and current content.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Managed social media accounts by composing content, engaging with followers in comments, monitoring activities and researching trends.
Education
BBA - Marketing And Business Management
Northwood University
Cedar Hill, TX05.2005
Certified Personal Trainer and Certified Nutritionist -
ISSA International Sports Science Association
07-2024
Skills
- Strategic Marketing
- Digital Advertising
- Online Presence Monitoring
- Creative Thinking
- Decision Making
- Budget management
- Marketing automation
- Brand development
- Market research
Timeline
Director of Marketing
Bean Family Enterprises, Inc.
09.2022 - Current
Marketing Executive
Colten's List LLC
02.2017 - 09.2022
Assistant Marketing Director
David Venus David
05.2015 - 01.2017
BBA - Marketing And Business Management
Northwood University
Certified Personal Trainer and Certified Nutritionist -
ISSA International Sports Science Association
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