Myriam Melero
Sub Director Of Operations And Marketing
San Diego,CA
Summary
Strategic and innovative Marketing and Operations Executive with 18+ years of experience in the restaurant industry, specializing in driving significant market growth and enhancing operational excellence across multi-unit operations. Expert in deploying robust marketing strategies and leading high-performance teams. Bilingual professional (English and Spanish) adept at fostering multicultural relationships and enhancing community engagement.
Overview
1
1
year of professional experience
1
1
Certification
2
2
Languages
Work History
Marketing Manager
Applebee
- Throughout my career—including my current role with Applebee as Marketing Manager —my focus has been on driving operational efficiency and bottom-line profitability, and my achievements reflect my success in those areas
- With a natural talent for identifying inefficiencies and a record of turning around underperforming operations, I offer great value to your organization.
Sub Director of Operarations and Marketing
Grupo Tomza
07.2023 - Current
- Quickly identified problem situations and skillfully resolved incidents to satisfaction of involved parties.
- Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
- Lead strategic marketing and operational efforts for 10 restaurants, managing over 550 employees.
- Launched "Flavors of New Orleans" campaign, achieving a 13% increase in sales and an 8% increase in traffic in the first week.
- Implemented a loyalty reward card, securing over 30,000 active users.
- Integrated new guest satisfaction measures using Qualtrics, enhancing customer service and operational strategies.
Education
No Degree - Storytelling
UNES University
Skills
Organizational Skills
B2C Marketing
Adobe Creative Suite
Google Analytics understanding
Product Development
Decision-Making
Budget Control
Logistics
Problem-solving abilities
Multitasking Abilities
Brand Promotion
Direct Mail Marketing
Project Planning
Client Relationship Management
Microsoft SharePoint
Social Media Marketing
Brand positioning
Success
Success in the world of sales requires perseverance, profit-driven focus, and exceptionally honed interpersonal skills. As an experienced professional with a strong history of managing branding & positioning, ROI calculations, social media marketing, product promotion, and sales & marketing, and drastically increasing revenues, I stand in a prime position to significantly contribute to your objectives as your next (Position Title).
Career
Throughout my career—including my current role with Applebee as Marketing Manager —my focus has been on driving operational efficiency and bottom-line profitability, and my achievements reflect my success in those areas. With a natural talent for identifying inefficiencies and a record of turning around underperforming operations, I offer great value to your organization.
Closing
It would be a pleasure to provide further details about my background in relation to your Position Title opportunity, and I would welcome the chance to learn more about your current and future needs. Drawing on my hands-on, charismatic leadership style and wide-ranging accomplishments, I believe that I will positively contribute to your vision and objectives. I look forward to meeting with you and learning more about your goals for this position and (Company Name). Until then, thank you for your consideration.
Sincerely
Sincerely
Enclosure
Resume
Dear
Dear Mr. or Ms. (Contact’s Last Name): or Dear Hiring Manager
Certification
Storytelling
Timeline
Storytelling
11-2023
Sub Director of Operarations and Marketing
Grupo Tomza
07.2023 - Current
Marketing Manager
Applebee
No Degree - Storytelling
UNES University