Tatiana Gavilanes
Doral,FL
Summary
Experienced digital marketing professional with 7 years experience in Digital Marketing: programmatic trading, SEM, SEO, social media, and account management. I've worked in companies across the US and LATAM and in different industries including but not limited to Car Rentals, FMCG, Airlines, Health, Resorts, and cruise lines. I am very passionate about every aspect of digital marketing, I consider myself to be a highly detail-oriented, disciplined, and experienced team leader who is looking to contribute my skills to an ambitious organization.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Paid Media Manager
Big Rush Marketing
02.2023 - 05.2024
- Develop and implement paid search strategies to optimize campaign performance and achieve business objectives.
- Conduct keyword research and analysis to identify relevant and high-performing search terms.
- Create compelling ad copy and headlines that resonate with target audiences.
- Manage and optimize campaigns on Google Ads and Microsoft Advertising platforms.
- Monitor campaign performance metrics, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Implemented A/B testing methods to identify top-performing ads and landing pages.
- Successfully managed multiple client accounts simultaneously, ensuring consistent growth across all campaigns.
- Improved campaign performance by conducting in-depth keyword research and optimizing ad copy.
- Implemented negative keyword lists to eliminate irrelevant clicks and improve campaign efficiency.
- Managed budgets effectively to maximize results within allocated spending limits.
- Continuously monitored and adjusted campaigns to maintain optimal performance levels.
- Analyzed competitor strategy, adjusting campaigns accordingly for a competitive edge.
- Researched and analyzed industry trends to inform search marketing strategies.
- Managed search engine marketing budgets and tracked campaign performance.
- Monitored market trends and developed strategies to capitalize on potential opportunities.
Paid Media Manager
HLK
03.2021 - 02.2023
- Programmatic campaigns management (DSP and inventory management) in DV360 and Basis DSP's for a variety of channels: Audio, Video, CTV, Native and Display
- Managing Programmatic campaigns and launch process from start to finish, including strategies, recommendations proactive pacing and optimizations
- Develop and lead programmatic strategy to meet business objectives across named accounts, managing the client relationships from a programmatic perspective
- Execute and manage end to end campaign activation process and reporting on named programmatic account
- Lead data-driven optimizations; working with analytics team to provide insights with client-relevant stories to provide a full picture of advertising’s impact on business results
- Solid knowledge of Google AdWords, Bing Ads, and other paid search platforms.
- Strong understanding of SEM principles and how they apply to PPC campaigns.
- Proficiency in using analytics tools to monitor and optimize campaign
- Develop and implement paid search strategies to optimize campaign performance and achieve business objectives.
- Conduct keyword research and analysis to identify relevant and high-performing search terms.
- Create compelling ad copy and headlines that resonate with target audiences.
- Manage and optimize campaigns on Google Ads and Microsoft Advertising platforms.
- Accomplished multiple tasks within established timeframes.
Digital Marketing Manager
HealthCare Inc
04.2018 - 04.2021
- Billing Management
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space
- Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns
Senior Digital Trader
Havas Media
06.2020 - 03.2021
- Programmatic campaign management (DSP and inventory management) in DV360 and Basis DSP's for a variety of channels: Audio, Video, CTV, Native and Display
- Monitored market trends and developed strategies to capitalize on potential opportunities.
- Plan and execute direct programmatic campaigns across DSPs
- Develop strategies for audience segmentation and targeting
- Optimize campaign performance against key metrics
- Stay up-to-date with industry trends and product specifications to provide expert advice to customers and suppliers
- Ensure that all products meet the required quality and safety standards, working closely with suppliers to maintain consistent quality
- Negotiate pricing and terms with both suppliers and customers to secure favorable deals for all parties involved
- Assisting with executing campaign launches, reporting needs, monitoring/tracking campaign pacing, reporting discrepancies and campaign optimizations
- Assisting with executing campaign launches, reporting needs, monitoring/tracking campaign pacing, reporting discrepancies and campaign optimizations
- Managing Programmatic campaigns and launch process from start to finish, including strategies, recommendations proactive pacing and optimizations
- Develop and lead programmatic strategy to meet business objectives across named accounts, managing the client relationships from a programmatic perspective
Senior Search Specialist
Worldmedia Interactive
04.2015 - 02.2018
- SEM account lead for high-budgeted clients at Enterprise Rent A Car, Alamo Car Rental, National Car Rental, Resort World Bimini, Elite Island Resort
- Developed strong client relationships through consistent communication and attentive service.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Be responsible for various size PPC budgets and ensure money is being spent effectively and as scheduled
- Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification
- Assist in paid channel testing and analyzing results to increase KPI’s
- Be highly analytical with data and forecasting while exercising the ability to meet monthly and quarterly forecast
- Manage and optimize pay-per-click (PPC) campaigns across Google Ads and other platforms to drive targeted traffic and conversions.
- Interpreted clients' needs and introduced services to fit specific requirements.
- Manage budget allocations and bid strategies across platforms to maximize ROI and achieve optimal performance.
- Stay updated with the latest trends, tools, and best practices in both paid search and paid social advertising, continuously refining skills and strategies.
- Develops hypotheses and executes A/B tests to drive business decisions on creative, audience targeting, and platform capabilities
- Performs ongoing keyword discovery, expansion and optimization
- Builds reports to monitor KPIs and communicate performance trends
- Created and managed project plans, timelines and budgets.
Education
QuickBooks Course
MDCC
Compu Med College
Barbara Goleman Senior High
Skills
- Experience and proficiency with DV36, Pulse Point and TTN (Trade Desk)
- Proficient in using Facebook Ads Manager, Google Ads, and Google Analytics
- Several years experience within the field of programmatic media buying and campaign management
- High-level proficiency in Microsoft Office – Excel and PowerPoint
- Experience managing a variety of monthly budgets
- Highly organized and a self-starter attitude
- Verbal and written communication and English and Spanish
- Experience with Google Marketing Platform (SA360, DV360)
- Team Leadership
- Project Management
- Performance Management
- Marketing
- Negotiation
- Budget Control
Certification
- DV360 Certification
- Optimize Video Campaigns Certification
- Google Ads
- Google Analytics
- The Trade Desk Marketing Foundation
Timeline
Paid Media Manager
Big Rush Marketing
02.2023 - 05.2024
Paid Media Manager
HLK
03.2021 - 02.2023
Senior Digital Trader
Havas Media
06.2020 - 03.2021
Digital Marketing Manager
HealthCare Inc
04.2018 - 04.2021
Senior Search Specialist
Worldmedia Interactive
04.2015 - 02.2018
QuickBooks Course
MDCC
Compu Med College
Barbara Goleman Senior High
- DV360 Certification
- Optimize Video Campaigns Certification
- Google Ads
- Google Analytics
- The Trade Desk Marketing Foundation
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