Natalie Ambrose
Stillwater
Summary
Dynamic Content Marketing Specialist with a proven track record at American Heritage Girls, Inc., enhancing engagement through strategic email campaigns and demographic-optimized content. Adept in brand storytelling and collaboration, I improved open rates by 15% while fostering innovative ideas within teams to elevate brand voice and audience connection. With a commitment to both content and interpersonal excellence, my aim is to work alongside and lead in a manner honoring to the work and the colleagues.
Overview
16
16
years of professional experience
Work History
Content Marketing Specialist
American Heritage Girls, Inc.
11.2021 - Current
- Wrote long-form articles, eblast content, scripting, and podcast show runs showcasing thought leadership in the industry.
- Tracked key performance indicators to measure success of campaigns.
- Developed email marketing campaigns that drove customer engagement and lead generation efforts. Improved organization open rates 15% over 3 years time.
- Short form and long form copy editing.
- Led brainstorming sessions with team members for generating fresh ideas while maintaining a cohesive brand voice. Refined brand voices to accurately target 2 audience demographics.
- Conducted keyword research to optimize copywriting for SEO purposes and improve organic search visibility.
- Managed external agency relationships, ensuring timely delivery of high-quality content assets.
- Monitored digital marketing trends and adapted strategies accordingly for enhanced results.
- Created customized marketing materials to increase product awareness.
- Collaborated with cross-functional teams to align content marketing efforts with company goals.
Prospective Student Recruitment Specialist
Oklahoma State Univ College of Arts & Sciences
01.2020 - 11.2021
- Developed cutting-edge web copy to market over 100 degree programs to prospective students for 24 academic colleges.
- Conceptualized, wrote, and shot promotional videos in collaboration with multimedia producer for live and virtual events with 30-200 attendees.
- Developed succinct and dynamic presentations of key program highlights. Traveled within Oklahoma to present and network with prospective students, field questions, and facilitate tours and informational meetings with prospective student parents.
- Promptly corresponded with prospective students and coordinated and conducted interviews.
- Provided exceptional student experience throughout the recruitment process, maintaining consistent communication and transparency.
Adjunct Instructor, Theatre
OSU Department of Theatre
06.2009 - 05.2020
- Managed classroom effectively to maintain a positive learning environment for all students.
- Maintained accurate records of student attendance, assignments, and grades, ensuring timely communication with stakeholders regarding academic progress.
- Monitored student progress through regular assessments, providing constructive feedback for improvement.
- Developed department's inaugural online course syllabus for pivotal introductory course to benefit department financial reports.
- Examined and graded assignments and assessments to report grades to appropriate personnel.
- Tailored lesson plans to accommodate various learning styles, resulting in better understanding for all students.
- Promoted active learning by encouraging class participation and hands-on experiences during lessons.
- Strengthened critical thinking skills through problem-solving exercises and open-ended questions.
- Developed effective syllabi to deliver courses in various formats (4-week summer short course, 8-week summer, 16-week fall and spring semester).
Adjunct Acting Instructor
Chickasaw Nation Arts Academy
06.2018 - 07.2018
- Mentored students through the audition process, resulting in numerous successful auditions for stage productions and film projects.
- Utilized innovative teaching methods, such as incorporating multimedia or alternative reading materials into lessons to maintain student attention and improve retention of concepts.
- Organized successful showcases for students to display their talents, attracting interest from local theater companies and casting directors.
- Collaborated with fellow instructors to develop specialized workshops, enhancing the curriculum and offering students unique learning opportunities.
Creative Arts Family Ministry
Sunnybrook Christian Church
01.2011 - 09.2016
- Collaborated with Family Ministry Team to develop effective ways to connect congregational families with core concepts and discipleship models and methods.
- Coordinated creative arts team through script-development, direction, technical production, and volunteer care methods.
- Conceptualized and developed pre-school worship experience for weekly delivery including developmentally appropriate music and movement, theological curricula adaptation, and Bible verse memory methods.
- Skilled at working independently and collaboratively in a team environment.
- Served on weekly Sunday morning teams to deliver high-quality Bible-based programming for 200+ families and their children.
Education
Bachelor of Arts - Communications, Theatre Emphasis
Southwestern Oklahoma State University
Weatherford, OKMaster of Arts - Theatre, Directing
Oklahoma State University
Stillwater, OKSkills
- Brand storytelling
- Content strategy development
- SEO proficiency
- Multimedia content creation
- Podcast production
- Content distribution
- Editorial planning
- Cultural awareness
- Online research
- Teamwork and collaboration
- Attention to detail
- Multitasking Abilities
- Excellent communication
- Organizational skills
- Digital asset management
Timeline
Content Marketing Specialist
American Heritage Girls, Inc.
11.2021 - Current
Prospective Student Recruitment Specialist
Oklahoma State Univ College of Arts & Sciences
01.2020 - 11.2021
Adjunct Acting Instructor
Chickasaw Nation Arts Academy
06.2018 - 07.2018
Creative Arts Family Ministry
Sunnybrook Christian Church
01.2011 - 09.2016
Adjunct Instructor, Theatre
OSU Department of Theatre
06.2009 - 05.2020
Bachelor of Arts - Communications, Theatre Emphasis
Southwestern Oklahoma State University
Master of Arts - Theatre, Directing
Oklahoma State University
Similar Profiles
Kimberly LingarKimberly Lingar
Senior Director of Finance & Commerce at American Heritage Girls, Inc.Senior Director of Finance & Commerce at American Heritage Girls, Inc.
Isabella FoxIsabella Fox
Volunteer at Church, American Heritage Girls, Boy ScoutsVolunteer at Church, American Heritage Girls, Boy Scouts
Amanda EspinosaAmanda Espinosa
Troop Coordinator at American Heritage Girls Troop SC0725Troop Coordinator at American Heritage Girls Troop SC0725