Naama Sireni
Yardley,PA
Summary
Performance-driven Vice President with 10 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
14
14
years of professional experience
Work History
VP Revenue
Lambda Solutions
04.2018 - Current
- Proven ownership of revenue growth in companies with sub $10 million in Annual Recurring Revenue (ARR), showcasing my history of successful business expansion
- As a true leader, I excel at inspiring and motivating high-performing sales teams, encompassing growth, sales, and business development units
- I have a deep understanding of creating demand for enterprise software, experience of building a GTM from scratch, and testing different models to find one that works
- As an adept Sales leader, I have hands-on experience in managing larger, complex enterprise clients, with a focus on six-figure Annual Contract Values (ACVS)
- I bring experience of building a business development function and driving pipeline through content and events
- I have a proven ability to take charge of Profit and Loss (P&L) responsibilities
- With experience in edtech within hospitality, healthcare, education (higher ed and K-12), and corporate sectors, I bring a diverse perspective
- Proficient in developing and presenting high-level reports to boards, encompassing revenue growth, marketing effectiveness, and sales pipeline metrics.
- Implemented cost-saving measures by conducting thorough financial analysis and identifying areas of inefficiency within the organization.
- Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales.
Director of Sales
Lambda Solutions
02.2016 - 04.2018
- Lead and oversee all aspects of the sales department as the Director of Sales at Lambda Solutions
- Negotiate contracts to secure new accounts
- Collaborate with other departments, such as marketing and customer success, to align sales efforts with overall company goals
- Analyze market trends and gather competitive intelligence to inform strategic decision-making
- Continuously evaluate and improve sales processes for optimization
- Drive efficiency and effectiveness in sales initiatives
- Play a crucial role in driving revenue growth, expanding market presence, and ensuring long-term success and profitability for Lambda Solutions
- Develop and implement sales strategies to meet revenue targets and achieve business objectives
- Manage the sales team, providing guidance, training, and support for their success
- Identify new business opportunities and cultivate relationships with potential clients.
- Managed team of sales representatives, providing guidance, coaching and support.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Director of Services & Operations
Lambda Solutions
06.2015 - 02.2016
- Lead and oversee service delivery operations to ensure high-quality and efficient service provision
- Develop and implement strategic plans to optimize service delivery processes and enhance customer satisfaction
- Manage and mentor service teams, providing guidance and support to drive performance and achieve operational goals
- Collaborate with cross-functional teams to align service delivery efforts with company objectives and customer needs
- Drive continuous improvement initiatives to streamline processes, increase efficiency, and reduce costs
- Ensure compliance with service level agreements (SLAs), industry standards, and regulatory requirements
- Serve as a primary point of contact for escalated customer issues, providing timely resolution and maintaining customer relationships
- Foster a culture of teamwork, accountability, and excellence within the service and operations teams
- Provide regular reports and updates to senior management on service performance, operational efficiency, and customer satisfaction metrics.
- Ensured compliance with industry standards and regulations by conducting regular audits and assessments of departmental processes.
- Hired, developed, motivated and retained top talent.
Director of Operations
Lambda Solutions
04.2014 - 06.2015
- Provide strategic leadership to ensure efficient and effective service delivery and optimize operational processes
- Drive client satisfaction through effective management of teams and enhance overall operational excellence
- Oversee day-to-day operations, including resource allocation, workflow management, and performance monitoring
- Implemented Zendesk as the customer-facing ticketing system to streamline ticket management and improve response times
- Analyze service performance metrics and customer feedback to identify areas for improvement and implement corrective actions
- Collaborate with cross-functional teams to align operational efforts with company objectives and goals
- Develop and implement strategies to improve productivity, quality, and cost-effectiveness
- Identify areas for process improvement and lead initiatives to streamline operations and enhance efficiency
- Monitor key performance indicators (KPIs) to track progress and identify areas for improvement
- Foster a culture of continuous improvement and innovation within the operations team
- Ensure compliance with regulatory requirements and company policies
- Serve as a key liaison between senior management and operational teams, providing regular updates and insights on operational performance and challenges.
- Analyzed customer feedback and identified areas for improvement to drive business success.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Mentor
Beedie School of Business
01.2020 - 01.2022
- Provide guidance and support to students enrolled in the Beedie School of Business
- Share industry insights, professional experiences, and career advice with mentees
- Assist students in setting academic and career goals, and develop action plans to achieve them
- Offer constructive feedback and encouragement to help mentees overcome challenges and reach their full potential
- Facilitate networking opportunities and connect mentees with relevant industry professionals and resources
- Serve as a role model by exemplifying professionalism, integrity, and dedication to personal and professional growth
- Participate in mentorship program events, workshops, and activities organized by the Beedie School of Business
- Maintain regular communication and engagement with mentees to provide ongoing support and guidance
- Collaborate with faculty and staff to ensure the success and effectiveness of the mentorship program.
- Monitored mentee performance consistently, identifying areas of improvement and adjusting mentorship approaches accordingly.
- Helped students develop organizational, time management and study skills.
Director of Services & Operations
Old Navy
01.2011 - 04.2014
- Lead and oversee service and operational activities within the Old Navy
- Ensure exceptional customer service by coaching and developing the service team
- Monitor and maintain operational standards, including cleanliness, organization, and safety
- Train and onboard new team members on service and operational procedures
- Foster a positive and inclusive work environment that promotes teamwork and accountability
- Manage inventory processes, including receiving, stocking, and replenishment
- Implement and enforce company policies and procedures to ensure compliance and operational efficiency
- Resolve customer issues and complaints in a timely and professional manner
- Conduct regular audits and assessments to identify areas for improvement and implement corrective actions
- Collaborate with cross-functional teams to align operational efforts with company objectives and goals.
- Ensured compliance with industry standards and regulations by conducting regular audits and assessments of departmental processes.
- Hired, developed, motivated and retained top talent.
Bid Support Manager
IBM
01.2010 - 01.2011
- Collaborate with sales, solution architects, and subject matter experts to develop competitive bids
- Ensure compliance with bid requirements, including proposal formatting and submission deadlines
- Manage bid repository to maintain accurate bid documents and templates
- Coordinate with internal stakeholders to review and approve bid terms and conditions
- Serve as a liaison between bid team and external partners or subcontractors.
Education
Master of Business Administration - Internation business (MSc)
Oxford Brooks University
12.2012
Bachelor of Business Administration -
Oxford Brooks University
12.2011
Skills
- Leadership
- Strategic Planning
- Problem-solving
- Communication
- Proven track record of driving revenue growth and establishing successful business initiatives
- Extensive experience in mentoring and guiding students to achieve academic and career goals
- Strong background in managing service and operational activities, ensuring exceptional customer service and operational efficiency
- Skilled in bid support management, collaborating with cross-functional teams to develop competitive bids and ensure compliance with bid requirements
- Program Management
- Portfolio Management
- Human Resource Information System HRIS
- MIssion and Vision
References
Available upon request
Languages
English
Native or Bilingual
Hebrew
Professional Working
Timeline
Mentor
Beedie School of Business
01.2020 - 01.2022
VP Revenue
Lambda Solutions
04.2018 - Current
Director of Sales
Lambda Solutions
02.2016 - 04.2018
Director of Services & Operations
Lambda Solutions
06.2015 - 02.2016
Director of Operations
Lambda Solutions
04.2014 - 06.2015
Director of Services & Operations
Old Navy
01.2011 - 04.2014
Bid Support Manager
IBM
01.2010 - 01.2011
Master of Business Administration - Internation business (MSc)
Oxford Brooks University
Bachelor of Business Administration -
Oxford Brooks University
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