Naar Sahakian
Los Angeles,CA
Overview
4
4
years of professional experience
Work History
Talent Booking Coordinator
Insomniac Events
Los Angeles, CA
12.2023 - Current
- Curated multi-genre lineups weekly across SoCal’s largest club, Avalon, Exchange, Academy (LA), TIME (OC), NOVA and Bloom (SD), supporting 600 + shows annually.
- Built and managed talent budgets, aligning bookings to maximize ROI and event profitability.
- Analyzed ticket sales, market trends, and economic data to assess demand vs. risk and guide booking strategy.
- Managed the full booking workflow: routing and availability, offer strategy, revenue forecasting, and negotiation with agents and managers.
- Coordinated with internal departments to strategically leverage talent across our venues.
- Collaborated with marketing on creative direction, advertising strategy, and promotional activations for our upcoming events
Project Manager
Insomniac Events
Los Angeles, CA
12.2022 - Current
- Managed the creation of marketing assets & assisted in coordination for marketing campaigns across 5 Night Clubs.
- Created, analyzed and adjusted advertisement campaigns to optimize consumer targeting to maximize ticket sales.
- Assisted initiatives on creating new marketing tactics by adapting campaigns with current social media and consumer trends.
- Directed and managed marketing coordinators on brand strategy.
Marketing and Promotions Coordinator
Insomniac Events
Los Angeles, CA
12.2021 - 12.2022
- Led marketing strategy for 30+ simultaneous live shows at NOVA SD while supporting campaigns for Academy LA, Exchange LA, TIME Nightclub, and The Vanguard.
- Planned, launched, and optimized paid advertising campaigns across Facebook, Instagram, and TikTok.
- Booked and managed photo/video teams to capture weekly event media assets.
- Developed social rollout plans, content calendars, and coordinated with performing artists to maximize campaign execution.
- Produced trend-aligned media content to boost engagement and drive ticket conversions.
- Copywriting: newsletters and social media copy for ongoing promotions and announcements.
Education
Bachelors of Business Administration - Management
Loyola Marymount University
Los Angeles05.2021
Attributes
Critical Thinker - Creative - Problem Solver - Strategist
Affiliations
- Experience using Facebook,Instagram, Tik Tok and Google ads
- Club and Nightlight Promotion: hosted music shows and events at local venues for college students.
- Proficient in Microsoft Excel & Google Sheets
Timeline
Talent Booking Coordinator
Insomniac Events
12.2023 - Current
Project Manager
Insomniac Events
12.2022 - Current
Marketing and Promotions Coordinator
Insomniac Events
12.2021 - 12.2022
Bachelors of Business Administration - Management
Loyola Marymount University