NABEEL AWADALLA
Summary
Results-driven Growth Marketer with a proven track record at Meta, enhancing campaign metrics by 15% through Salesforce Marketing Cloud optimization. Adept in project management and demand generation, I excel at collaborating with cross-functional teams to drive efficiency and boost conversion rates, showcasing strong analytical and leadership skills.
Overview
6
6
years of professional experience
Work History
Growth Marketing Analyst IV @ Meta
Tundra Technical
Menlo Park, CA
10.2024 - Current
- Digital Marketing: Improved campaign metrics by an average of 15% by optimizing Salesforce Marketing Cloud journeys, and automating the internal process.
- Demand Generation: Managed numerous Demand Gen campaigns, increasing efficiency by approximately 10% and conversion rates by approximately 17% through improved strategies and guidance.
- Project Management: Coordinated with XFN partners, including Business Partners, Analytics, Product Marketing Managers, and Directors, to ensure all campaign milestones were met on time, resulting in a near 0% campaign delay rate.
- Process Management: Worked with team members and XFN partners to identify inefficient process steps and make process improvements, resulting in an increase of 19% in campaign capacity, with an expected increase in marketing revenue of $1.3M among several teams.
Email Marketing Specialist @ Kaiser Permanente
Rose International
Oakland, CA
02.2023 - 10.2024
- Digital Marketing: Managed our email marketing channel via Eloqua to setup and execute B2B campaigns to increase customer retention, resulting in an increase of 11% in customer retention and an average increase of 8% in all email metrics
- Data: Analyzed and presented past and current campaign data to sway stakeholders and cross-functional partners to make updates to content, campaign, and automation for upcoming campaigns, resulting in an increase of 9% in conversion rates
- Project Management: Coordinated with cross-functional partners to ensure data and content delivery was handed off on time, resulting in a 0% campaign delay rate down from an average of 13% campaign delay rate amongst my team
- Process Management: Worked with XFN partners to identify bottlenecks in the campaign build process and improved processes accordingly, resulting in an increase of 21% in project efficiency
- Demand Generation: Responsible for Demand Gen campaigns targeting small business tools, leading to an increase of approximately 22% in new business tool use on the Kaiser Permanente employer portal/ dashboard.
Marketing Associate @ Meta
Magnit
Menlo Park, CA
09.2022 - 02.2023
- Campaign QA: Conducted campaign QA for all outgoing campaigns, resulting in a 0% error rate
- Process Management: Managed process organization and documentation, increasing process research efficiency by 16%
- Campaign Management: Assisted with managing upcoming campaigns and distributing amongst the team with an automation process I created, resulting in an increase in planning efficiency
Marketing Manager
Nizario's Pizza
San Francisco, CA
11.2018 - 09.2022
- Marketing Management: Led a team of five to design, schedule, and monitor campaigns using best practices, and contributed to a 33% conversion rate
- Improved campaign engagement by 25% by designing triggers and milestones for automation processes and data available in CRM
- Media Planning: Led media planning for all marketing initiatives
Marketing Campaign Manager @ Google
Continuum Global
Mountain View, CA
03.2022 - 06.2022
- Improved project efficiency by 15% by managing SLAs and timelines with Google internal tools
- Improved campaign effectiveness by 11% by providing feedback on global and local Google and YouTube designs
- Utilized past campaign data to enhance and improve campaigns
Digital Marketer
Unotifi
Houston, TX
08.2021 - 03.2022
- Managed 55 clients
- Assisted them in personalized marketing strategy for their individual needs
- Led to an average increase in ROI of 8%
- Edited and enhanced overall UX experience from copy, campaign design, and landing pages seeing an average increase of 17% in conversion rates across all accounts
- Used tools such as heat maps and campaign reports to improve and change all campaigns across multiple channels
Education
MBA -
University of Illinois Urbana-Champaign
Champaign, IL05.2026
Masters - Business Management
University of Illinois
Champaign, IL12.2022
Bachelor's Degree - Marketing
San Francisco State University
Sf, ca05.2021
Skills
- Eloqua
- Quality Assurance
- Salesforce Marketing Cloud
- Marketo
- Project Management
- Gamma
- Campaign management
- Project management
Websites
Timeline
Growth Marketing Analyst IV @ Meta
Tundra Technical
10.2024 - Current
Email Marketing Specialist @ Kaiser Permanente
Rose International
02.2023 - 10.2024
Marketing Associate @ Meta
Magnit
09.2022 - 02.2023
Marketing Campaign Manager @ Google
Continuum Global
03.2022 - 06.2022
Digital Marketer
Unotifi
08.2021 - 03.2022
Marketing Manager
Nizario's Pizza
11.2018 - 09.2022
MBA -
University of Illinois Urbana-Champaign
Masters - Business Management
University of Illinois
Bachelor's Degree - Marketing
San Francisco State University
Similar Profiles
DIVYESHKUMAR RANADIVYESHKUMAR RANA
Aircraft Maintenance Engineer at Tundra Technical Solutions / AirbusAircraft Maintenance Engineer at Tundra Technical Solutions / Airbus
Hannah BrindleyHannah Brindley
Project Cost Analyst at Tundra Technical - Bruce Power (MCR)Project Cost Analyst at Tundra Technical - Bruce Power (MCR)
Kaylee A. PurteeKaylee A. Purtee
Direct Source Recruiter at Tundra Technical SolutionsDirect Source Recruiter at Tundra Technical Solutions
Antara PednekarAntara Pednekar
Analyst, Growth & Retention Marketing APAC at IFM InvestorsAnalyst, Growth & Retention Marketing APAC at IFM Investors
Nickolas RosaNickolas Rosa
Data Analyst – Marketing / Growth at Banco Cooperativo SicrediData Analyst – Marketing / Growth at Banco Cooperativo Sicredi