Nabila Nabila
Boston
Summary
Business Strategy & Analytics professional with 8+ years driving B2B/B2C business growth and 3 years in Business Analyst and Data Analysis roles. Experienced in strategic planning, process optimization, and business intelligence across Manufacturing, IT Consulting, Trading, and Banking industries. Skilled in BI tools, data visualization, and transforming complex data into actionable insights that improve performance and support decision-making. Currently pursuing a Master’s in Analytics at Northeastern University, strengthening expertise in predictive analytics, data storytelling, and digital transformation. Passionate about aligning data, technology, and strategy to drive measurable business outcomes. Open to roles in Business Analyst, Business Process Analyst, Business Intelligence, and Data Analyst positions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
AI Lead- ITS
Northeastern University
09.2023 - Current
- Provide direct support to faculty and students with classroom and online learning technologies.
- Supervise and guide fellow Instructional Assistants (IAs) during shifts, ensuring smooth operations and effective teamwork.
- Set up and troubleshoot audio-visual (AV) equipment, software applications, and Learning Management System (LMS) tools such as Canvas and Zoom.
- Assist at the ITS Help Desk by answering technical questions, logging issues, and escalating more complex problems to the appropriate ITS staff.
- Use ServiceNow to document, track, and manage support tickets, ensuring accurate records and timely resolution of technical issues.
- Maintain clear and detailed logs of incidents and recurring problems; communicate trends to ITS leadership for further analysis.
- Provide informal training and mentorship to IAs and end-users, promoting technical knowledge and self-service where appropriate.
- Communicate clearly, professionally, and courteously with faculty, students, and ITS staff to ensure quality user support.
Business Operations Analyst
M.A Inc
04.2025 - 09.2025
- Track overall performance (appointments, revenue, service trends) to optimize scheduling and resource allocation.
- Analyze operating costs and recommend strategies to enhance profitability.
- Address client inquiries and feedback proactively.
- Monitor online reviews (Google, Yelp, Instagram) and develop improvement plans.
- Implement follow-up processes to boost retention and foster.
- Measure and report on social media and advertising campaign performance.
- Assist with customer segmentation, targeted promotions, and loyalty programs.
- Leverage platforms such as Google Analytics, Meta Business Suite, and Power BI to identify market trends.
- Design and deliver interactive dashboards and reports to support strategic decision-making.
- Use R, Python, and Power BI for data analysis, automation, and uncovering growth opportunities.
Student Mentor (Global Pathways)
Northeastern University
01.2025 - 04.2025
- Provide support and guidance to international students to help them adjust to academic, cultural, and social life at Northeastern University.
- Support incoming international graduate students as they transition to college life at Northeastern and adapt to American culture.
- Foster engagement with the Northeastern community.
- Improve resource awareness and utilization.
- Conduct one-on-one and group mentoring sessions to address mentee questions and concerns.
- Assist mentees with understanding campus resources, academic expectations, and cultural norms.
- Participate in training sessions and workshops to enhance mentoring skills and intercultural communication.
- Collaborate with the Office of Global Services to organize and support events aimed at fostering community engagement and student success.
- Maintain regular communication with mentees, track their progress, and provide timely feedback to program coordinators.
- Serve as a liaison between mentees and university services, ensuring students are aware of available support systems.
- Promote inclusivity and a welcoming environment for all mentees.
Social Media Specialist (Freelance)
Upwork
09.2021 - 12.2024
- Create, curate, and publish engaging content on various platforms (Instagram, LinkedIn, Facebook, TikTok, X/Twitter).
- Manage social media accounts and monitor trends using Meta Business Suite, Hootsuite, and Buffer to optimize performance.
- Engage with the audience, respond to comments/messages, and build community.
- Track and analyze campaign performance with Google Analytics, Meta Insights, and LinkedIn Analytics to improve strategies.
- Collaborate with clients to align content with brand goals.
- Conduct marketing analytics using Google Analytics, SEMrush, and Tableau/Excel to measure ROI, identify growth opportunities, and provide data-driven recommendations tailored to client objectives.
- Design and edit creative content using Canva, Adobe Creative Suite (Photoshop, Illustrator), and CapCut.
IT Service CX Instructional Assistance
Northeastern University
12.2023 - 03.2024
- Familiarized myself with audiovisual technology in the classroom, course content, assignments, and class activities.
- Participated in IA training sessions at the start of the semester.
- Attended course meetings and responded promptly to emails from the instructor and IT services.
- Served as a moderator between in-person students and the remote instructor, accommodating the instructor’s requirements flexibly.
- Assisted and supported students promptly, providing timely feedback to the instructor on technology and coordination issues.
- Reported audiovisual equipment issues to IT services promptly and ensured follow-through.
Business Analyst Consultant
Lithan EduClaaS
07.2022 - 09.2023
- Delivered data-driven insights to enhance recruitment and student placement strategies through the use of Power BI, Analytics CRM, and other business intelligence tools.
- Partnered with the Head of Talent to analyze market trends and develop go-to-market strategies for digital capability expansion and organizational growth.
- Conducted market research on emerging technologies to support strategic planning and talent development initiatives.
- Acted as a liaison between stakeholders to gather business requirements, design solutions, and improve end-to-end placement operations.
- Developed and maintained dashboards and analytical reports for leadership to track KPIs and optimize performance metrics.
- Led process improvement initiatives, identifying workflow inefficiencies and implementing automation and digital solutions to increase operational efficiency.
- Collaborated cross-functionally to design and implement data-driven recruitment systems, improving partner engagement and productivity.
- Identified and pursued business development opportunities to expand the organization’s network and enhance student placement outcomes.
Business & Growth Strategy Manager
Asian Technology Solutions
08.2020 - 07.2022
- Developed and executed growth strategies to expand client portfolios across the APAC region, resulting in increased revenue and strengthened market positioning.
- Conducted business and financial analysis to evaluate new market opportunities, optimize pricing models, and support data-driven decision-making.
- Collaborated with cross-functional teams to design and implement go-to-market strategies for new technology services and recruitment solutions.
- Leveraged Power BI and analytics tools to generate insights on business performance, recruitment pipelines, and market trends.
- Acted as a Business Analyst by gathering requirements from clients and internal stakeholders to design scalable digital solutions for recruitment and HR processes.
- Led process improvement initiatives, streamlining operations in business development, client engagement, and candidate placement workflows.
- Built and maintained dashboards and performance reports for executive leadership to monitor KPIs, sales growth, and marketing ROI.
- Partnered with external vendors and clients to strengthen partnerships, negotiate contracts, and ensure service excellence.
- Supported leadership in forecasting, budgeting, and performance analysis, contributing to the company’s strategic planning process.
- Managed team performance and training, ensuring alignment with business goals and continuous capability development.
Business Analyst
BYYD
07.2020 - 07.2021
- Acted as the key bridge between clients (including global brands and digital agencies) and internal teams, gathering and analyzing business requirements to deliver tailored digital advertising solutions.
- Conducted market and competitor research to support strategic business decisions and identify new opportunities for growth and product positioning.
- Designed and implemented data-driven strategies to improve lead generation and client engagement using platforms such as Google, LinkedIn, and Sales Navigator.
- Created business process documentation and workflow diagrams to visualize sales and delivery processes, identifying inefficiencies and recommending optimizations.
- Developed performance dashboards and reports using CRM tools to track KPIs, pipeline activities, and campaign outcomes; presented findings to the Development Director for strategic planning.
- Collaborated cross-functionally with marketing, product, and customer success teams to ensure alignment of services with client expectations and business objectives.
- Supported product development by defining user stories and functional specifications based on client feedback and market demands.
- Conducted stakeholder interviews and maintained traceability matrices to ensure all client and business requirements were addressed through to project completion.
- Monitored campaign analytics, evaluated A/B testing results, and provided optimization strategies to improve campaign performance and ROI.
- Streamlined business development processes by analyzing historical performance data and implementing best practices for increased efficiency and client satisfaction.
Growth Strategy and Market Analyst B2B
Altech Japan
03.2020 - 07.2020
- Conducted market research and competitive analysis on emerging B2B technology trends and regional industry movements to identify potential partnership and expansion opportunities.
- Supported the development of growth strategies by analyzing client segments, sales pipelines, and market entry feasibility for Japan–Indonesia business operations.
- Gathered and analyzed business intelligence data to evaluate performance metrics and recommend data-driven improvements to marketing and sales teams.
- Collaborated with cross-border teams in Japan and Indonesia to align go-to-market strategies and localize business solutions for target clients.
- Prepared financial and market performance reports using Excel and analytics tools to support leadership decision-making.
- Assisted in building client acquisition models and forecasts to optimize sales conversion rates and customer retention.
- Contributed to the creation of marketing materials and presentations for potential B2B partners, investors, and internal stakeholders.
- Monitored key competitors and industry trends, generating actionable insights that informed strategic planning and product positioning.
Chief Institutional Relationship and Market Research B2B
Yamaha Music
03.2019 - 03.2020
- Led institutional partnerships and B2B client relationship management, strengthening collaboration with schools, universities, music academies, and corporate partners.
- Developed and executed strategic growth initiatives to expand Yamaha’s presence in the education and enterprise sectors, increasing institutional sales and brand visibility.
- Conducted comprehensive market research on customer behavior, competitor activities, and emerging trends to guide business strategy and product positioning.
- Collaborated with the marketing and product teams to design data-driven campaigns and outreach programs, improving client engagement and conversion rates.
- Managed key accounts and long-term contracts, ensuring customer satisfaction and continuous business renewal.
- Produced analytical reports and dashboards using Power BI and Excel to track KPIs, market performance, and client portfolio growth.
- Partnered with regional and global teams to identify new business opportunities and tailor product offerings to local market needs.
- Oversaw B2B negotiations, proposals, and partnership agreements, ensuring alignment with company goals and compliance standards.
- Trained and mentored sales and marketing teams on relationship management and data utilization, enhancing organizational capability.
- Presented market intelligence insights and strategic recommendations to executive leadership for long-term planning and decision-making.
Education
Master Professional Studies in Analytics - Analytics, Evidence-Based Management
Northeastern University
01.2025
BA in Business Management - Finance, Human Resources and Marketing
Ikopin University
01.2015
Skills
- Hard skills:
- R, Python, SQL, Tableau, Power BI, Prompt Engineering, Business Development, Sales Campaigns, Talent Management, Lead Generation, Office Administration, Full-Cycle Recruitment, Marketing, Project Management, Social Media Management, Strategic Planning, Public Relations, Customer Service, CRM (Customer Relationship Management), ServiceNow, AI Agent
- Soft Skills:
- Leadership, Teamwork, Adaptability, Emotional Intelligence, Communication, Problem Solving, Time Management, Negotiations, Creativity, Multi-tasking, Attention to Detail, Decision Making, Diversity Awareness, Talent and Student Management
Certification
- Project Management Foundations: Requirements.
- Requirements Elicitation for Business Analysis: Stakeholder Conversations Requirements Elicitation for Business Analysis: Stakeholder Conversations.
AWARDS AND ACCOMPLISHMENTS
Academic Excellence Awards Northeastern University, 2024., CPS Leaders and Scholars Awards Northeastern University, 2023-2025., Telkom Indonesia Project Aslan Technology Solutions, 2021., Kakegawa Project Plano Acoustic Campaign with JW Marriott Hotel and other five-star hotels In Jakarta Yamaha Music, 2020.
Activities
- Attend the business forum and data science forum.
- Networking Event.
- Startup community events.
- Play badminton.
- Videography and Content Creation.
Professional Innovation
Successfully introduced and implemented B2B strategies in the market for the first time at Yamaha Music Indonesia, creating a new business innovation that expanded 828 sales. Sold musical instruments and audio equipment, coordinated with third parties, calculated margins, and developed marketing and sales budgets. Conducted market research, created targeted campaigns, and organized exhibitions to drive brand awareness and sales.
Awards
- Academic Excellence Awards, Northeastern University, 2024
- CPS Leaders and Scholars Awards, Northeastern University, 2023-2025
- Telkom Indonesia Project, Aslan Technology Solutions, 2021
- Kakegawa Project, Plano Acoustic Campaign with JW Marriott Hotel and other five-star hotels, Jakarta, 2020
Training
- Career and Development AI and Prompt Engineering Training, Northeastern University, 2025
- AI agent Nanda, MIT, 2025
- Mentor Global Pathway Training, Northeastern University, 2025
- Instructional Assistants Training, Northeastern University, 2024
- Agile Management Training, Lithan EduClaaS, Singapore, 2023
- Career Coaching Training, Lithan EduClaaS, Singapore, 2022
- Power BI Training, Lithan EduClaaS, Singapore, 2022
Languages
Indonesian
Native or Bilingual
English
Full Professional
Timeline
Business Operations Analyst
M.A Inc
04.2025 - 09.2025
Student Mentor (Global Pathways)
Northeastern University
01.2025 - 04.2025
IT Service CX Instructional Assistance
Northeastern University
12.2023 - 03.2024
AI Lead- ITS
Northeastern University
09.2023 - Current
Business Analyst Consultant
Lithan EduClaaS
07.2022 - 09.2023
Social Media Specialist (Freelance)
Upwork
09.2021 - 12.2024
Business & Growth Strategy Manager
Asian Technology Solutions
08.2020 - 07.2022
Business Analyst
BYYD
07.2020 - 07.2021
Growth Strategy and Market Analyst B2B
Altech Japan
03.2020 - 07.2020
Chief Institutional Relationship and Market Research B2B
Yamaha Music
03.2019 - 03.2020
Master Professional Studies in Analytics - Analytics, Evidence-Based Management
Northeastern University
BA in Business Management - Finance, Human Resources and Marketing
Ikopin University