Nabila Reza
Westbury,NY
Summary
Dedicated and results-oriented Data Analyst with a proven track record of leveraging data-driven insights to facilitate informed business decisions. Possesses a strong analytical mindset and proficiency in data manipulation, statistical analysis, and data visualization techniques. Experienced in extracting valuable insights from complex datasets, optimizing processes, and enhancing overall operational efficiency. Adept at communicating technical findings to both technical and non-technical stakeholders. Committed to continuous learning and staying at the forefront of data analytics tools and methodologies. Seeking to contribute expertise and drive data-driven excellence within a dynamic organization.
Overview
7
7
years of professional experience
Work History
Measurement Analyst
MergeWorld
11.2021 - Current
- Reduced the processing time for monthly reports by 55% by building 9 automated reporting dashboards
- Own and maintain Measurement and Analytics dashboards, including identifying data sources for metrics, updating reports to reflect current priorities, and troubleshooting data issues
- Designed campaign strategies based on regression analysis identifying key attributes to increase traffic and conversions; resulted in a 25% increase in conversions
- Developed and implemented customer segmentation models using unsupervised machine learning techniques, including K-Means clustering and hierarchical clustering, to identify hidden patterns and similarities among customer data, resulting in more targeted marketing strategies and improved customer engagement
- Conducted hypothesis tests on marketing data to assess the effectiveness of various marketing strategies, leading to data-driven insights that informed strategic decisions and contributed to 20% increase in ROI
Marketing Analyst
Kepler Group
01.2020 - 10.2021
- Aggregated, cleansed and combined data from 10+ data sources to create marketing dashboard for marketers and senior leadership to quickly glean insights from marketing and sales KPIs
- Utilize proprietary software and measurement solutions to act as a third-party check on marketing and CRM data for pharmaceutical client
- Analyze and report on the results of A/B tests that impact customer retention, conduct cohort analysis with respect to marketing interventions and product experiments, and identify which marketing activities and product features are driving customer retention
Marketing Analyst
NSK
06.2017 - 06.2019
- Forecasted revenue for Midwestern region by using regression analysis and optimized revenue in Python
- Built predictive models for the marketing team to identify the prospective targets for campaigns in Python and identified ($2M) revenue opportunities for one year
- Saved $78k per quarter in labor costs by introducing an automated reporting system using MS Excel macros, reducing the time it took to create reports by 29%
- Constructed a price configurator for NSK products for fast quotation that reduced quotation time by 60%
Marketing Analyst
IU Health
01.2017 - 05.2017
- Collaborated with Data Scientists to construct database in MySQL to store patients data and appointment details
- Researched and applied best practices for the design and administration of MySQL databases
Education
Master of Science - Data Analytics Graduated
Harrisburg University of Science and Technology
Bachelor of Science - Industrial Engineering
BSIE -
Purdue University
West Lafayette, INSkills
- Proficient in R, Python, MySQL, MS Excel, Tableau, Google Suite
Timeline
Measurement Analyst
MergeWorld
11.2021 - Current
Marketing Analyst
Kepler Group
01.2020 - 10.2021
Marketing Analyst
NSK
06.2017 - 06.2019
Marketing Analyst
IU Health
01.2017 - 05.2017
Master of Science - Data Analytics Graduated
Harrisburg University of Science and Technology
Bachelor of Science - Industrial Engineering
BSIE -
Purdue University
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