Nada Nelkovska

Strategic Partnership Development:

• Build strategic relationships with healthcare stakeholders, including healthcare providers, payers, health authorities, policymakers and patient advocacy groups.
• Collaborate with these stakeholders to identify challenges, co-create solutions, and implement innovative strategies that benefit both the healthcare system and patients.

Healthcare System Innovation:

• Act as a thought leader, working to understand the evolving healthcare landscape and anticipate trends, including regulatory changes, technological advances, and shifts in healthcare delivery models.
• Co-design and implement innovative, sustainable healthcare solutions that enhance system efficiencies and improve patient access to cutting-edge treatments.

Patient-Centric Focus:

• Ensure that patient needs and outcomes are at the core of every decision, working towards creating value for patients throughout the entire care continuum.
• Collaborate with internal teams at Roche to integrate patient insights into solutions that optimize treatment pathways and improve health outcomes.

Cross-Functional Leadership:

• Serve as a bridge between Roche's commercial, medical, market access, and regulatory teams to ensure a unified approach when addressing healthcare system challenges

Deeply understand the patient journey and collaborate with internal and external stakeholders to ensure that patients receive the right treatment at the right time. Agnostic role that includes marketing, medical and market access.

Understanding the Patient Experience:

• Mapping the patient journey from diagnosis to treatment, focusing on pain points, barriers, and opportunities for improvement.
• Engaging with patients, caregivers, and advocacy groups to gain insights into unmet needs and experiences.

Collaboration with Healthcare Stakeholders:

• Acting as a key liaison between Roche and healthcare providers, payers, patient advocacy groups, and policymakers to drive meaningful change.
• Working with cross-functional teams within Roche to align the company’s strategy with patient-centric solutions.

Implementing Innovative Solutions:

• Identifying gaps in patient care and collaborating to co-create innovative, data-driven solutions to improve the quality of care and patient outcomes.
• Leading projects that integrate Roche’s resources with the broader healthcare ecosystem to optimize treatment pathways and improve access to therapies.

Medical and Scientific Expertise:

• Serve as the medical expert for breast cancer, providing deep scientific and therapeutic knowledge to support both internal teams and external stakeholders.
• Analyze and interpret clinical data to inform strategic decision-making, therapeutic positioning, and support ongoing clinical trials and medical activities.
• Stay updated on the latest advancements in breast cancer research, treatment guidelines, and competitor activities.

Support Clinical Development and Trials:

• Collaborate with clinical operations and research teams to support ongoing and upcoming clinical trials for breast cancer therapies.
• Provide input into study design, protocol development, and ensure alignment with scientific goals and patient needs.
• Review and interpret clinical trial results, identifying opportunities to optimize future research and therapeutic strategies.

Medical Strategy Development:

• Develop and execute medical strategies for Roche’s breast cancer portfolio, aligning with the overall company objectives.
• Identify key medical insights and unmet needs in breast cancer care to guide life-cycle management.
• Collaborate with commercial, regulatory, and market access teams to ensure medical strategies are integrated into broader business plans.

Stakeholder Engagement and Relationship Building:

• Establish and maintain relationships with key opinion leaders (KOLs), oncologists, researchers, and healthcare providers in the field of breast cancer.
• Lead scientific exchange and discussions with external stakeholders to foster collaborative partnerships and keep them informed about Roche’s latest scientific developments.
• Engage with patient advocacy groups and support initiatives that improve breast cancer awareness and access to care.

Medical Information and Education:

• Provide medical and scientific support to internal teams, including marketing and market access, ensuring they have the most up-to-date and accurate information about breast cancer therapies.
• Organize and deliver medical education programs, such as advisory boards, roundtables, and training sessions for healthcare professionals.
• Contribute to the development of scientific publications, presentations, and medical materials that reflect Roche’s leadership in breast cancer treatment.

Compliance and Ethical Standards:

• Ensure all medical activities adhere to local regulatory requirements, industry standards, and Roche’s ethical guidelines.
• Provide guidance on the appropriate use of Roche’s breast cancer products in line with clinical evidence and medical best practices.
• Monitor adverse events and report them in compliance with pharmacovigilance requirements.

Cross-Functional Collaboration:

• Work closely with cross-functional teams, including market access, regulatory, marketing to ensure that the medical perspective is incorporated into the business strategy.
• Contribute to the development of value-based healthcare initiatives to ensure that breast cancer therapies are accessible to patients need.

KOL Engagement and Relationship Building:

• Establish and maintain strong relationships with key opinion leaders (KOLs), infectious disease specialists, HIV healthcare providers, and other key stakeholders (Institute for public health, PAGs)
• Facilitate scientific discussions and engage in scientific exchange to ensure KOLs are informed about the latest data, developments, and best practices in HIV treatment and care. Connection with Global ViiV team.
• Gather insights ( Ad Board or 1:1 consultancy) from KOLs regarding unmet needs in the HIV space and communicate these insights to internal teams to inform strategy and product development.

Scientific Support and Medical Education:

• Serve as a primary source of scientific expertise on ViiV’s HIV portfolio, answering scientific and clinical questions from healthcare professionals (HCPs).
• Support medical education by delivering scientific presentations, organizing advisory boards, and participating in educational events, congresses, and symposia.
• Assist in the development of scientific publications and clinical presentations to communicate new data, insights, and clinical guidelines related to HIV.
• Access to medicine to new drugs
• Successful 2 launches for 2 drugs. Best market share in Europe.

Brand Strategy and Planning:

• Develop and implement brand strategies (in neurology and psychiatry) to ensure strong market positioning and alignment with GSK’s overall business objectives.
• Conduct in-depth market research and analysis to understand market trends, customer insights, and competitive dynamics.
• Define the brand’s value proposition, positioning, and messaging, ensuring consistency across all marketing channels.
• Set clear goals and key performance indicators (KPIs) to track brand performance and identify areas for improvement.

Marketing Campaigns and Execution:

• Lead the creation and execution of integrated marketing campaigns that drive brand awareness, customer engagement, and market share growth.
• Work with creative and media agencies to develop impactful advertising
• Ensure campaigns are aligned with regulatory and compliance requirements, including legal and medical approvals.
• Collaborate with the sales team to provide marketing materials and support them in achieving brand-related sales targets.

Cross-functional Collaboration:

• Collaborate with medical, regulatory, and legal teams to ensure all marketing and promotional materials are compliant with GSK’s internal policies and industry regulations.
• Work closely with the sales team to develop training programs and ensure they have the necessary tools to communicate the brand’s value proposition effectively.
• Coordinate with supply chain and operations teams to ensure product availability and manage inventory levels for promotional activities.

Market Research and Insights:

• Conduct regular analysis of market trends, competitor activities, and customer needs to identify new opportunities and potential threats.
• Engage with healthcare professionals, key opinion leaders (KOLs), and customers to gather insights that inform brand strategy.
• Monitor brand performance through market research, customer feedback, and sales data to adjust tactics and optimize marketing efforts.

Financial Management:

• Develop and manage the brand’s budget, ensuring cost-effective allocation of resources to maximize return on investment (ROI).
• Track and report on the financial performance of the brand, including revenue, market share, and profitability metrics.
• Work with the pricing team to ensure that the brand’s pricing strategy aligns with market demand and value perception.

Product Promotion:

• Promote and detail pharmaceutical products to healthcare professionals, such as physicians, specialists, pharmacists, and healthcare institutions.
• Conduct one-on-one meetings, group presentations, and product demonstrations to provide comprehensive information on the product's benefits, usage, side effects, and dosage guidelines.
• Achieve targets by implementing strategic marketing and marketing plans.
• Identify opportunities to drive product usage in the assigned territory.

Territory Management:

• Plan and organize daily work schedules to meet targets and reach a set number of healthcare professionals.
• Segment the territory into different areas, identifying key healthcare providers and institutions to prioritize based on potential product usage.
• Maintain detailed records of customer interactions, data, and market feedback to adjust future strategies.

Building and Maintaining Relationships:

• Establish strong, trusted relationships with healthcare professionals to ensure long-term business partnerships.

Sales and Product Promotion:

• Promote Goodwill Pharma’s products (rheumatology) to healthcare professionals, including doctors, pharmacists, and medical institutions.
• Conduct product detailing to educate healthcare professionals about the clinical benefits, uses, and features of the company’s pharmaceutical products.
• Implement strategies and marketing campaigns to achieve and exceed targets in the assigned territory.

Territory Management:

• Manage and develop a designated territory to maximize opportunities and reach promotional goals.
• Plan and execute daily and weekly calls and customer visits, ensuring regular follow-ups and relationship management.
• Identify new customers and maintain strong relationships with existing clients to expand product penetration and market share.