NADA SEDKY
New York
Summary
Dynamic and results-oriented Social Media Marketing Manager with over 5 years of experience in spearheading innovative content strategies, production, and design across diverse digital platforms. Expertise includes comprehensive social media execution, from ideation and filming to meticulous editing and data-driven analytics. A strong passion for crafting compelling content that resonates with audiences, fosters engagement, and cultivates brand loyalty drives every project. Proven ability to leverage creative insights to enhance brand visibility and achieve measurable marketing objectives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Social Media Manager
MoneyLion
11.2025 - Current
- Lead end-to-end social media strategy across multiple platforms, driving growth in engagement and follower base through data-driven content.
- Developed comprehensive social media strategy to enhance online presence.
- Played a key role in elevating MoneyLion’s social media presence, achieving 50% follower growth through strategic content and community engagement.
- Increased brand awareness through development and implementation of successful social campaigns.
Social Media Marketing Manager
MoneyLion
12.2024 - Current
- Lead the end-to-end management of MoneyLion’s social media presence across IG, TT, X YT, and FB
- Partner with the product team to align social content with upcoming product launches, features, and user benefits
- Develop and execute social-first strategies aligned with brand goals, cultural trends, and platform best practices
- Collaborated on high-impact campaigns, including a strategic partnership with MrBeast to drive awareness and engagement
- Own full content production: ideation, scripting, filming, editing, graphic design, and scheduling
- Design all visual assets using Adobe Creative Suite, Canva, and CapCut
- Partner with external agencies to produce long-form YouTube content, including planning, filming, and creative direction
- Monitor performance with analytics tools, optimize based on insights, and adjust strategy accordingly
- Drive engagement and follower growth through trend-aware content, real-time posting, and creator partnerships
Content Creator & Social Media Manager
Freelance
12.2022 - Current
- Built and managed Instagram accounts for clients, owning content strategy, production, and scheduling
- Shot and edited high-performing content including Reels, TikToks, and static visuals
- Partnered with brands for sponsored content and monetization opportunities
Social Media Specialist
Nestlé
09.2021 - 07.2022
- Created and managed content calendars and visuals for various Nestlé brand accounts
- Used analytics to track KPIs and evolve content strategy based on performance
- Responded to customer inquiries and built engagement across platforms
- Conducted market and trend research to inform new campaign ideas
Social Media Team Lead
Pier 1 Imports
08.2020 - 08.2021
- Led strategy and execution of social content for key brand initiatives
- Tracked social metrics and generated performance reports for leadership
- Developed customer engagement strategies and oversaw content planning
Marketing Communications Intern
Thomson Reuters Foundation
08.2018
- Helped develop research surveys and outreach content for media projects
- Assisted with content development, accuracy review, and strategic communications
Marketing Intern
Orascom Construction
08.2019 - 11.2019
- Assisted in the development of social and print content for marketing campaigns
- Supported planning for large-scale industry events and international promotion
- Designed visuals, brochures, and other marketing collateral for Germany-based event
Education
Bachelor of Science - Marketing Communication
06.2020
Skills
- Experience with Adobe Creative Suite
- Proficient in Meta Business Suite
- Microsoft Office (Word, Excel, PowerPoint)
- Social media tools (Sprout Social, Sprinklr)
- Proficient in video editing software
- Soft Skills: Creative Thinking, Time Management, Communication, Problem Solving, Team Collaboration
Certification
Marketing Communication, Digital Marketing
Timeline
Senior Social Media Manager
MoneyLion
11.2025 - Current
Social Media Marketing Manager
MoneyLion
12.2024 - Current
Content Creator & Social Media Manager
Freelance
12.2022 - Current
Social Media Specialist
Nestlé
09.2021 - 07.2022
Social Media Team Lead
Pier 1 Imports
08.2020 - 08.2021
Marketing Intern
Orascom Construction
08.2019 - 11.2019
Marketing Communications Intern
Thomson Reuters Foundation
08.2018