NADER BALADY
ACCOUNT & CHANNEL MANAGER
LOS ANGELES,CA
Summary
20 years of expertise in IT sales and engineering, delivering modern infrastructure and security solutions across cloud, hybrid, and on-prem environments. I specialize in IaaS, SASE, and other as-a-service models that drive business agility, including SD-WAN, Firewall-as-a-Service (FWaaS), Secure Web Gateways (SWG), Cloud Access Security Brokers (CASB), and Zero Trust Network Access (ZTNA). With a strong foundation in both technical engineering and strategic sales, I help clients align technology investments with real-world outcomes.
Overview
20
20
years of professional experience
Work History
Account Executive
Tech Standard Solutions
07.2024 - Current
- Closed over 200% of annual quota in year one as the sole Account Executive at a rapidly growing VAR/MSP, leading end-to-end sales efforts across key strategic accounts.
- Helped launch the managed services division, introducing new recurring revenue through bundled infrastructure, support, and compliance offerings.
- Delivered enterprise solutions across aerospace, media, and entertainment, including cloud storage, DR, and data protection.
- Built tailored sales playbooks targeting Engineering, Creative Ops, and Procurement roles within Fortune 1000 organizations.
- Expanded deal scope by aligning staffing and security services with core infrastructure needs.
- Managed high-volume pipelines with strong forecasting accuracy and cross-functional collaboration.
Account Executive
GPL Technologies
01.2022 - 07.2024
- Consistently exceeded quota (20%+ over target) while executing vendor-aligned strategies in cloud, security, and backup modernization.
- Grew monthly recurring revenue by over 30% by combining managed services with compliance and architecture reviews.
- Closed multiple large-scale wins by positioning channel-driven delivery as part of broader technology transformation.
- Re-engaged stalled accounts and converted them into high-value rollouts, achieving 3x growth in select verticals.
- Drove adoption of co-selling frameworks that expanded vendor footprint across media, healthcare, and enterprise tech.
West Coast Channel Manager
Spectra Logic
10.2019 - 01.2022
- Ranked in the top 5% of channel managers company-wide; earned President’s Club honors both years.
- Managed a 13-state territory of 50+ VARs through QBRs, enablement programs, and joint business planning.
- Improved partner sales velocity by 40% by introducing campaign toolkits, performance scorecards, and technical workshops.
- Delivered high-impact training and real-time sales support to boost partner deal closure rates.
- Collaborated across marketing and product teams to create field-ready content and outbound programs.
National Account Executive
ICS Analytics
01.2016 - 10.2019
- Managed enterprise accounts in healthcare, government, and finance, growing account value and retention year over year.
- Delivered cloud-based contact center and automation platforms with 99.99% uptime and full compliance alignment.
- Increased renewal rates and deal size by over 25% through consultative discovery and tailored solution design.
- Led cross-functional implementation efforts to ensure seamless migrations with zero unplanned downtime.
- Developed industry-specific sales motions aligned with audit and regulatory requirements.
Senior Support Engineer and Project Manager
NICE Systems
11.2011 - 01.2016
- Served as the primary customer-facing engineer for Fortune 100 clients, leading implementations and ongoing support in mission-critical environments.
- Coordinated overnight system rollouts and upgrades with zero production downtime, ensuring seamless continuity for global users.
- Maintained 99.99% uptime across enterprise deployments by proactively managing configurations and resolving escalations.
- Supported healthcare and insurance clients through regulatory audits by aligning environments with security and compliance standards.
- Led training sessions for internal staff members, boosting their technical knowledge and skills in key areas of expertise.
- Delivered exceptional customer service by addressing user inquiries promptly and professionally.
IT Help Desk Manager
U.S. Department of Energy
Golden, Colorado
02.2010 - 11.2011
- Led a team of engineers, ensuring timely resolution of technical issues and maintaining a 15-minute SLA for troubleshooting across multiple platforms.
- Conducted performance evaluations and ensured employees met/exceeded their KPIs through leadership and mentorship.
- Oversaw the management of asset checkout, imaging, and inventory processes, ensuring smooth system operations for all DOE employees.
- Administered and maintained VOIP systems, thin client, network configurations, and Active Directory permissions, ensuring high availability and security.
- Troubleshot and resolved a wide range of IT-related issues, including hardware, software, and VMs, ensuring business continuity.
- Collaborated with cross-functional teams to improve IT infrastructure and support operations across the department.
Senior Support Engineer and Test Release Manager
DIRECTV
Denver, Colorado
05.2007 - 02.2010
- Maintained escalation queues and resolved incidents related to order management, billing systems, and Directv.com platforms.
- Tracked incident closures and collaborated with project management teams to implement break fixes and system upgrades.
- Led test environment coordination for software version control and defect management.
- Worked closely with Change Management to ensure seamless integration of fixes into production.
- Provided leadership and technical guidance to the support team in troubleshooting complex issues.
Help Desk Support Engineer
DIRECTV
El Segundo, California
08.2005 - 05.2007
- Delivered first-line IT support to 500+ employees, resolving issues across hardware, software, and network systems.
- Administered Active Directory accounts, including user provisioning, access control, and group policy updates.
- Diagnosed and resolved technical problems ranging from printer malfunctions to application errors and password resets.
- Facilitated IT incident bridges to coordinate real-time issue resolution across teams.
- Escalated complex cases to Tier II support with detailed documentation to ensure swift and accurate fixes.
Education
Some College (No Degree) - Psychology
Moorpark College
Moorpark, CASome College (No Degree) - Kinesiology
University of Arizona
Tucson, AZSkills
Partner Development & Enablement
undefinedWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
“To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.”
Patricia Fripp
Timeline
Account Executive
Tech Standard Solutions
07.2024 - Current
Account Executive
GPL Technologies
01.2022 - 07.2024
West Coast Channel Manager
Spectra Logic
10.2019 - 01.2022
National Account Executive
ICS Analytics
01.2016 - 10.2019
Senior Support Engineer and Project Manager
NICE Systems
11.2011 - 01.2016
IT Help Desk Manager
U.S. Department of Energy
02.2010 - 11.2011
Senior Support Engineer and Test Release Manager
DIRECTV
05.2007 - 02.2010
Help Desk Support Engineer
DIRECTV
08.2005 - 05.2007
Some College (No Degree) - Psychology
Moorpark College
Some College (No Degree) - Kinesiology
University of Arizona
Leadership And Influence
- Frequently mentored junior reps and new channel managers, helping ramp productivity and confidence early
- Led regional mapping initiatives that expanded sales coverage and drove a measurable increase in closed-won deals
- Co-created partner playbooks and outbound campaign templates alongside marketing to ensure unified, high-impact messaging
- Trained cross-functional teams to align sales incentives, SPIFFs, and channel objectives across departments
- Championed pricing model changes that unlocked new growth in the SMB segment and improved partner win rates.
Tools And Platforms
Salesforce | HubSpot | MS Office Suite | NICE InContact | Workforce Optimization | Robotic Process Automation | AWS | Azure | GCP | Veeam | Rubrik | Commvault | Cohesity | Spectra Logic | Qumulo | Pure Storage | TrueNAS | EditShare | Scale Logic | SNS | Dell Technologies | Hewlett Packard Enterprise (HPE) | SuperMicro | AVID | Arista | Cisco | Fortinet | Palo Alto Networks | Sophos | NVIDIA | Intel | AMD
Leadership And Influence
- Frequently mentored junior reps and new channel managers; developed regional mapping strategy that increased sales touchpoints and closed-won deals.
- Created partner playbooks and co-designed outbound campaign templates with marketing.
- Regularly trained and supported cross-functional teams to align messaging, SPIFFs, and channel objectives.
- Advocated for pricing model changes that helped secure more small and mid-market customers.
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