NADEVIA (DEE) RICHARDSON

• Oversee business budget planning and administration, accounting functions, purchasing, and financial needs.
• Fulfilled customer shipping needs by completing all purchase orders and customer invoices.
• Researched trends and current innovations to determine competition and develop competitive pricing points.
• Create, test and brand container candle product in preparation of release for sale.

Track and accurately report campaign performance metrics while managing lead lists, landing pages, and customized forms that drive campaign initiatives. Build and send multiple emails weekly using HubSpot and CRM systems to target key segments and increase sales. Streamline marketing processes by devising and executing solutions that conserve time and effort, improve audience engagement, and integrate up-to-date technologies that enhance capabilities. Support data migration, launch, and post-deployment of Salesforce launch. Facilitate easy navigation of HS marketing database by serving as department’s subject matter expert. Provide marketing automation expertise and tools to support cross-sell program goals. Onboard new Automation Specialists.

• Met MQL targets, drove partner channel sales program growth, increased same-store sales at 12%YOY, automated customer onboarding, and launched faith-based clients by working with market managers to deploy high-quality, measurable lead generation campaigns.
• Executed email reputation repair plan to reestablish email deliverability to target leads by developing strategy, management, and documentation plan.
• Saved team ~170+ hours per year in communications and enhanced reporting efficiency by working with team to implement coding system for all email and webinar types.
• Collaborated as part of team to hire new Marketing Automation Specialist and subsequently onboarded and trained new hire, strengthening crucial skills and acclimating specialist to environment to encourage success.
• Drove 21.5% increase in direct sales by successfully leading integration of new webinar software from Zoom to GoToWebinar.
• Optimized time and day selection to send emails to audience segments and easily make changes to email templates, CTA wording, and email destination by creating and managing A/B test tracking resulting in improved open and click rates.
• Increased regular open rates by 2.2% and click rates by 2.9% by innovating workflow that moved unengaged prospects to drip campaign.

Orchestrated production schedule and timelines for all marketing deliverables while swiftly building and launching campaigns, delivering precise performance metrics. Utilized list management techniques to clean and match incoming lead lists from third parties and trade shows, effectively elevating marketing database quality. Monitored, analyzed, and reported on distributed sales lead lifecycles.

• Produced database that tracked development of MQLs to customers prior to HubSpot integration and subsequently held sole responsibility for data migration to HubSpot platform to efficiently scale marketing operations.
• Leveraged HubSpot and internal CRM and conducted online research to augment email list by 15K.
• Ideated new procedure for scrubbing and matching acquired lists, along with eliminating duplicate records, to elevate quality and integrity of data.

• Organized third-party invoices from A/R through A/P, compiled and distributed reconciliation reports, and used creativity to represent data visually for easy digestibility, all using advanced Excel techniques, including complex formulas and pivot tables.
• Liaised with cross-functional departments and regional management to reduce financial variances and reporting inconsistencies effectively reducing company debt by $2.9 million of $3 million debt to income ratio, facilitating seamless conversion without sacrificing integrity of financial reporting system.