Nadia Borta
Williamsburg,USA
Summary
Accomplished Sales Professional with a proven track record of driving revenue growth and surpassing sales targets. Demonstrates expertise in team building, strategic planning, and persuasive communication, consistently fostering collaborative environments that lead to high performance. Recognized for strong problem-solving abilities and an analytical approach that enhances decision-making processes. Aiming to leverage these skills to contribute to an organization committed to excellence and innovation in sales.
Overview
16
16
years of professional experience
Work History
Area Assistant Director of Sales
Shamin Hotels
Williamsburg, VA
01.2023 - Current
- Directed a high-performing sales team, achieving revenue targets across multiple hotel properties, including DoubleTree by Hilton in Williamsburg, the Landing at Hampton Marina, and Renaissance Portsmouth Waterfront Hotel.
- Attained $3 million in guestroom revenue for 2024 through effective management of corporate accounts.
- Overachieved monthly, quarterly, and annual revenue targets.
- Created strategic sales proposals that surpassed quotas.
- Developed client relationships through proactive account solicitation, using diverse communication methods (phone solicitation, outside sales calls, site inspections, tradeshows, and client events).
- Scheduled meetings and coordinated materials to be distributed to attendees.
- Hired, mentored, and motivated sales professionals to service customer accounts
- Cultivated relationships with major accounts, enhancing customer satisfaction, and loyalty.
- Led initiatives to improve team efficiency and morale, resulting in increased productivity.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Forecasted sales, and established processes to achieve sales objectives and related metrics
- Modeled strong negotiation skills to close tough deals with lucrative clients.
- Implemented innovative sales strategies that drove significant revenue growth.
- Led teams of up to 12 personnel, supervising daily performance, as well as training and improvement plans
- Collaborated with numerous hotel departments to ensure excellent customer service.
Executive Sales Manager
Colonial Williamsburg Company
Williamsburg, VA
06.2018 - 01.2023
- Managed sales strategies for luxury hospitality properties, including The Williamsburg Inn and Williamsburg Lodge at Colonial Williamsburg Resort.
- Monitored market trends, competitive activities, and customer behaviors.
- Directed the SMERF, Mid-West, and Northern Virginia corporate and association market.
- Generated consistent annual sales exceeding $2.5 million with a rise of up to 25%.
- Set goals, and determine action plans to meet those goals.
- Update action plans and financial objectives quarterly
- Identify new markets, business opportunities, and increase sales
- Conduct monthly sales calls and arrange business meetings with potential clients
- Support the hotel's service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience
- Met with clients, delivered presentations, and educated them on product and service features and offerings (HB Hospitality Tradeshows, ALHI Client Events).
- Work closely with the Revenue Manager to ensure proposed rate negotiations meet the financial needs of the hotels
- Develop strong relationships with the on-property front office team to ensure working in unity and always striving to achieve the same goals
- Build and strengthen relationships with existing and new customers to enable future bookings
- Activities include sales calls, entertainment, FAM trips, trade shows, and conferences
- Manage and develop relationships with key internal and external stakeholders
- Acquiring and developing new business accounts, and preparing sales proposals for clients.
- Closely following up on all business leads within a 24-hour response timeline to clients
- Exceeded sales quotas and increased profitability through effective sales strategy, and business planning
- Facilitated business by implementing practical networking techniques.
- Attended and participated in conferences and trade shows to generate new leads, network, and drive business
- Utilized revenue management techniques to negotiate room rates and function space commitments to enhance the hotel's financial performance
- Implemented and created promotions to stimulate repeat business and attract new business
Senior Sales Manager
DoubleTree by Hilton/Interstate Hotels and Resorts
Williamsburg, VA
11.2014 - 06.2018
- Managed Government and SMERF Market segments for the hotel
- Established objectives and formulated strategies to achieve them
- Update action plans and financial objectives quarterly
- Developed strategies for entering new business arenas and boosting revenue
- Scheduled and executed monthly sales calls to maintain client engagement
- Collaborated with sales team during calls to secure new clients
- Fostered customer loyalty by delivering top-tier service excellence consistently
- Met with clients, delivering presentations, and educating them on product and service features and offerings
- Collaborated with Revenue Manager to align rate negotiations with financial objectives of hotels
- Fostered strong relationships with the on-property front office team to ensure collaboration and unity
- Evaluated supplementary training needs through data analysis and sales team interactions during property visits
- Cultivated relationships with current and prospective clients to facilitate future bookings
- Organized FAM trips, trade shows, and conferences to promote business opportunities
- Develop relationships within the community to strengthen and expand the customer base for sales opportunities (Williamsburg CVB)
- Drafted customized sales proposals tailored to client needs
- Maintained consistent 24-hour turnaround for addressing client inquiries
- Achieved a 50% growth in sales beyond the annual goal set for the Sales Department
- Developed and implemented effective plans resulting in increased profit margins
- Facilitated business by implementing practical networking techniques
Front Office Manager
Hampton Inn and Suites Central
Williamsburg, VA
06.2009 - 11.2014
- Monitored and coached new hires to enhance job responsibility comprehension
- Coached employees through day-to-day work and complex problems.
- Generated comprehensive reports aiding business leaders in strategic operational planning
- Ensured security of client information by strictly adhering to safety procedures
- Established procedures for accurate check-in and check-out processes
- Reconciled end-of-day reports to determine accurate billing and payment processing.
- Delivered performance reviews, recommending additional training or advancements.
- Evaluated customer feedback, aiding the management's enhancement strategies
- Assessed spending trends to develop personnel budgets
- Created, prepared, and delivered reports to various departments.
- Mentored employees to enhance their performance and streamline processes
- Fulfilled floating manager-on-duty responsibilities during staffing gaps
- Guided new team members in adopting the best practices for improved customer interactions.
Education
Bachelor of Law - Law
Academy of Economic Studies
MoldovaSome College (No Degree) - Sales
Gilmer Institute of Learning
Alexandria, VACertified Government Meeting Professional - Government Sales
Society of Government Meeting Professionals
Skills
- Strategic Planning
- Negotiation Skills
- Strong Sales Proficiency
- Collaborative Team Member
- Ability to motivate and lead a team
- Excellent communication and people's skills
- Ability to work calmly under pressure
- Dependable and reliable
- Extensive personal network
- Coaching and mentoring
- Sales presentation
- Multitasking abilities
- Organization and time management
- OnQ PMS Hilton System
- OnQ R&I Hilton System
- OnQ Solicitation Management
- Delphi Amadeus Salesforce
- CI/TY SFA Web
- One Yield revenue management system
- MarRFP/ MRDW
- Opera Marriott
- Opera Independent
- Advanced MS office suite
- Lead identification
- Hospitality industry
- Revenue generation
- Contract negotiation
- Client retention
- Teamwork
- Pricing strategy
- National account management
- Client relations
- Professionalism
- Sales targeting
References
- Melvin Nichols, General Manager, The Landing at Hampton Marina, Melvin.nichols@shaminhotels.com, 703-928-7794
- Jessica Schillumeit, General Manager, DoubleTree by Hilton Williamsburg, Jessica.schillumeit@shaminhotels.com, 757-509-3795
- Denise Creasman, Area Sales Manager, Shamin Hotels, denise.creasman@shaminhotels.com, 757-784-4201
- Marinos Sarantakos, General Manager, Hampton Inn and Suites Central, Marinos.sarantakos@icloud.com, 757-358-1656
Languages
- English, Fluent
- Romanian, Fluent
- Russian, Fluent
- Spanish, Medium Level
- Italian, Medium Level
Timeline
Area Assistant Director of Sales
Shamin Hotels
01.2023 - Current
Executive Sales Manager
Colonial Williamsburg Company
06.2018 - 01.2023
Senior Sales Manager
DoubleTree by Hilton/Interstate Hotels and Resorts
11.2014 - 06.2018
Front Office Manager
Hampton Inn and Suites Central
06.2009 - 11.2014
Bachelor of Law - Law
Academy of Economic Studies
Some College (No Degree) - Sales
Gilmer Institute of Learning
Certified Government Meeting Professional - Government Sales
Society of Government Meeting Professionals
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