Nadia Ferrigno

Founded and successfully operated an independent consulting business specializing in digital content strategy, cybersecurity, and B2B marketing. I provided strategic guidance to diverse clients, focusing on enhancing brand visibility and engagement through compelling online content, meticulous proofreading, and strategic B2B messaging. My expertise in cybersecurity ensured content accuracy and compliance with industry standards, contributing to client trust and satisfaction. By infusing brand personality and tone into communications, I strengthened client branding efforts and increased market impact. I maintained robust client relationships, consistently delivering high-quality solutions that met objectives and nurtured long-term partnerships.

In my role at Symantec, I spearheaded impactful initiatives, including writing online product copy, social channel copy, and creating customer-centric product copy in the voice of the brand. I led successful projects, managed breaking news programs, and drove impactful campaigns. Implementing effective SEO strategies resulted insignificant boosts in Google search engine rankings. I played a key role in migrating the Norton blog from Drupal to the AEM platform, conducting a comprehensive content audit, and shaping the future content landscape. Spearheading an "out-of-the-box" brand storytelling initiative led to the successful research and writing of the Cyberbullying eBook, distributing 23,000 hard copies to children across the United States. Collaborating closely with the Rapid Response team, I ensured comprehensive coverage of major threats in the fast-paced world of cybersecurity while leveraging my ability to humanize B2B messaging through words and tone of voice to match and enhance the brand voice.

As Co-Founder of Galaxy's Edge Explorers, I oversee the development and growth of social media platforms dedicated to Disney Parks' Star Wars: Galaxy's Edge. With our account boasting over 10k followers, I curate diverse content, including captivating photographs, engaging videos, and content visualizations, covering news on attractions, merchandise drops, and special events. Notably, I successfully introduced the Star Wars "Life Day" holiday, embraced by Disney Parks, resulting in themed merchandise and food offerings. I monitor social channels, engage with followers, and track analytics to inform content strategies, making Galaxy's Edge Explorers a trusted source for Star Wars enthusiasts worldwide.

In my role as Mac Genius Administrator at Apple Retail, I managed the repair room, ensuring the proper workflow of the repair process, assigning repairs to technicians, and overseeing customer contact and updates. I maintained ongoing supplies and tools, ordered parts as needed, and managed inventory. Addressing customer service issues independently, I utilized my in-depth knowledge of company policies and procedures. Providing support on the retail sales floor, I offered product knowledge and assistance to customers in making informed purchase decisions.