Nadia Hauswirth
Phoenix,AZ
Summary
Successful Digital Marketing Specialist skilled at setting up, optimizing and maintaining multiple PPC campaigns in Google Ads and Facebook for clients nationwide. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Plays well with others!
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Paid Strategist
V Digital Services
Phoenix, AZ
07.2021 - Current
- Created content strategies for digital media.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Set up, optimize and maintain multiple PPC campaigns in Google Ads and Facebook for clients nationwide.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints..
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created social media content with innovative brand messaging to support new product launches.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
Digital Marketing Specialist
Ylopo LLC
Phoenix, AZ
10.2020 - 07.2021
- Set up, optimize and maintain multiple PPC campaigns in Google Ads and Facebook for clients nationwide.
- Analyze website traffic across multiple channels in-order-to recommend changes or make optimizations.
- Make recommendations to both the size, scale, and effectiveness of your advertising efforts to both sales staff and current and potential clients.
- Compile and complete weekly and monthly reports and communicate results to both clients and/or account managers.
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Coordinate marketing activities between the client support team and marketing
- Created social media content with innovative brand messaging to support new product launches.
Google Ads Digital Account Strategist
TTEC - Assigned To Google
Tempe, AZ
05.2019 - 10.2020
- Consistently leads company in quarterly revenue growth, 38% on average. Brought in 21 million in revenue over 17 months.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Built, implemented and updated effective SEM strategies.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Drove operational improvements which resulted in savings and improved profit margins.
- Researched keywords using Google Ads and conducted pre-submission analysis using KEI formula to determine potential value to gain most search engine traffic
Digital Sales Consultant
Realtor.com
Scottsdale , AZ
08.2018 - 03.2019
- Evaluated inventory and delivery needs, optimizing strategies to meet customer demands.
- Landed new customer accounts through a consistent combination of perseverance, dedicated cold calling and exceptional service.
- Priced out products upon the request of customers. Managed a portfolio of 250 accounts, executing daily outbound calls and contacting new and existing customers to identify products and services that address critical needs.
- Determined prospects' needs and crafted appropriate responses along with information on suitable products and services
- Computed total costs and profit requirements for customer sales to provide accurate pricing.
- Serviced existing accounts on regular basis to maximize revenue.
Executive Enrollment Counselor
HotChalk, Inc.
Phoenix, AZ
01.2013 - 07.2019
- Communicated effectively via telephone, email and in person with prospective customers.
- Assisted students from the initial call through the enrollment process and ensured they had a complete understanding of their class expectations.
- Reviewed transcripts to ensure that students met graduation or college entrance requirements and wrote letters of recommendation.
- Mentored new enrollment counselors.
- Led Company in Top 5% of enrollments.
Education
Bachelor of Science - Business And Managerial Economics
Arizona State University
Tempe, AZ12.1996
Skills
- Google Ads
- Google Measurement/Analytics
- Google Display/Video
- Content Writing
- Competitors Research
- Strategic Planning
- Relationship development
- Keyword optimization
- Ad development
- Sales expertise
- Account Management
- Branding Campaigns
- Advertising Strategy
- Keyword Research
- Social Media Marketing
Certification
- Google Ads Display Certification
- Google Ads Search Certification
- Google Ads- Measurement Certification
- Google Ads Video Certification
- Google- Shopping Ads Certification
- Google Ads Apps Certification
- Salesforce
Timeline
Senior Paid Strategist
V Digital Services
07.2021 - Current
Digital Marketing Specialist
Ylopo LLC
10.2020 - 07.2021
Google Ads Digital Account Strategist
TTEC - Assigned To Google
05.2019 - 10.2020
Digital Sales Consultant
Realtor.com
08.2018 - 03.2019
Executive Enrollment Counselor
HotChalk, Inc.
01.2013 - 07.2019
Bachelor of Science - Business And Managerial Economics
Arizona State University
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