Nadia Laroussi
New York,NY
Summary
Passionate and empathetic storyteller who
thrives in a fast-paced, purpose-driven
environment. Expert in bolstering business
growth through relationship building and
dedication to excellence.
Overview
8
8
years of professional experience
Work History
Director, Partnership Services
Freethink
02.2021 - Current
- First hire on the Partnership Services team; responsible for overseeing the day-to-day operations of multiple client accounts.
- Lead the Partnership Services Department. Successfully hired and manage multiple direct reports who serve as Account Managers for clients.
- Own cross-functional team communication and manage the creative workflow for to ensure initiatives are understood and completed on time/budget.
- Develop and refine processes for client accounts to increase workflow efficiencies between cross-functional teams. Successfully created and put into effect multiple new processes that have increased account profitability.
- Own the relationship with Freethink’s largest clients to foster the relationship and bring the strategic vision to life.
- Analyze metrics and present performance results to clients to showcase the value of the relationship and drive additional revenue opportunities.
Senior Account Manager
Gallery Media Group
06.2019 - 02.2020
- Managed campaigns from concept to completion that included video/photo production, experiential events, influencers, podcast, custom designed assets and social strategy. Owned internal/external communications, timelines, deliverables and expectations.
- Oversaw creative deliverables and delegated projects to internal teams to ensure initiatives were on time and key stakeholders were looped in at the right points.
- Attended all video/photo shoots, acted as the point of contact for clients. Helped facilitate and ensured shoots ran smoothly. Worked with production to book talent, locations, and vendors for video/photo shoots and experiential events.
- Proactively managed campaign budgets to help determine the best work within outlined costs. Successfully decreased production spend for video/photo shoots and events.
- Advised the Sales & Strategy Teams on best practices, processes, and benchmarks. Created documents for reference on pitches and proposals. Provided process training to account managers and reviewed work to improve performance levels.
Account Coordinator
Gallery Media Group
06.2016 - 06.2017
- Worked with Sales Managers to assist with client communications from campaign kickoff to final reporting. Managed reporting, insights, screenshots and optimizations for all partnerships throughout the life of campaigns and sent clients weekly performance updates.
- Assisted the Finance Team to resolve billing issues and confirmed actualized monthly billing numbers. Created excel charts to keep monthly revenue organized for Accounting.
Education
Bachelor of Science - Marketing And Business Management
University of South Carolina - Columbia
Columbia, SC05.2015
Skills
Technical Skills:
- Google Suite
- Google Analytics
- Basecamp
- ClickUp
- FrameIO
- Deep understanding of YouTube, TikTok, IG, Facebook and X
Soft Skills:
- Team Leadership
- Client Management
- Adaptability
- Collaboration
- Problem-Solving
Timeline
Director, Partnership Services
Freethink
02.2021 - Current
Senior Account Manager
Gallery Media Group
06.2019 - 02.2020
Account Coordinator
Gallery Media Group
06.2016 - 06.2017
Bachelor of Science - Marketing And Business Management
University of South Carolina - Columbia
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