Nadia Stefansson

• Development of annual strategy for priority brands across all 3 OUs, development of campaign/creative briefs, management of budgets, and execution of project for Publix, Costco and BJs

• Responsible for +$7MM in Shopper & eCommerce Marketing investment delivering against 40+ brand objectives across all 3 Operating Units.

• Help manage shopper engagement at retailers for executive level meetings, including JBPs and Retail Media negotiations.

• Develop shopper marketing strategy for each retailer based on unique shopper profile and across multiple markets.

• Lead internal interactions between Brand Marketing, Brand Experience, Customer Insights, and Sales.

• Maintain agency interactions including VMLY&R (general shopper), Macias (Hispanic), MSO (internal shopper), Inmar (offsite media), Neptune (media, instore), NCompass (experiential), among others.

•Lead Hispanic marketing efforts at Publix (Miami) partnering with Multicultural Marketing Team and Brand Manager POCs.

• Identify ways to measure and share back results.

• Boldly Building brands by developing external partnerships such as Café Bustelo, Kraft, Dos Equis, Coke etc. to build new partnerships and opportunities

• Complete marketing coordination for more than 25 productions nationally and in Canada including Cinderella, Charlie Brown, Hip Hop Nutcracker, Wizard of Oz
• Extensive local and national media buying and planning experience not limited to broadcast, cable, print (newspaper and magazine), outdoor and events/sponsorships (Anglo and Hispanic markets)
• Direct cross-promotions with sponsors, partners, and 3-rd party tie-ins
• Preparation of comprehensive marketing plans including local promotions and grassroots efforts.

• Understand the dynamics in the Southeast/Midwest: Miami, Atlanta and Chicago in particular, and providing insight and direction to develop marketing solutions that promote and build the ZICO brand
• Work closely with Director of Retail Marketing and Sales counterparts to establish and implement successful marketing programs, including retail tie-ins and in-store demos, to profitably increase ZICO market share
• Regularly interface with sales, as well as interface and attend meetings at ZICO's distributing partner Coca Cola, bottlers and local retail partners, to ensure that local field marketing activities align and are integrated with local sales and distribution initiatives
• Strategic coordination and execution of local event activations and sampling initiatives, reaching consumers where they live, work, play and shop
• Product seeding and developing relationships with key market influencers, ultimately leading to increased brand visibility - become the "face of ZICO" in the areas
• Identifying, assessing and negotiating local key event sponsorship and media opportunities to help drive ZICO brand awareness in local market as well as local athletic and lifestyle partners for development of co-marketing programs
• Manage regional budget of $500k
• Identifying, negotiating & managing local vendors and other external partners for execution of marketing activations.

• Manage all day-to-day marketing direction, media planning, material creation and creative services for all self-presentation.

• Manage the creative service department on all print, copy, radio, outdoor and on–site creative collateral and promotions.

• Direct cross promotions with sponsors such as Marriott, local restaurants, Mercedes etc., to help push ticket sales and brand.

• Support organizations websites as well as the new social pages on Facebook and Twitter.

• Responsible for public relations efforts for Broward Center self-presentation shows as far as press releases and credentialing.

• Report and support the Vice President of Sales and Marketing in all areas of the Marketing Department as identified.

• Manage and oversee all day-to-day marketing direction, media planning, material creation and creative services support with the companies advertising agency and in-house creative department
• Oversee all areas of consumer marketing by developing and producing all marketing, sales and sponsorship collateral for BankAtlantic Center, Florida Panthers Hockey Club, Sinatra Theatre and Incredible Ice Skating Facility
• Responsible for $2 million in cost savings since 2005 by strategically planning contract negotiations with media outlets
• Directed campaigns for the Florida Panthers with broadcast rights holders such as sweepstakes, drop-ins, on air promotions from developmental phase to legal to execution and data capture
• Directed cross promotions with sponsors such as Coke, Papa John's, Seminole Casinos etc., to help push Panthers ticket sales and brand
• Successfully prepare and administer operating budgets and marketing calendars for BankAtlantic Center and Florida Panthers Hockey Club totaling $3 million annually
• Created target marketing programs responsible for generating +$12 million in ticket sales during the 2008-09 hockey season
• Develop and administer quality database-building programs, on air promotions and e-marketing strategies with media outlets such as Sun Sentinel, Miami Herald, Palm Beach Post and local radio stations in order to increase fan base
• Assisted in the creation and ongoing support of the newly launched bankatlanticcenter.com and floridapanthers.com websites as well as implemented the new social pages on Facebook and Twitter
• Oversee the development and execution of game and concert promotions and presentations such as plaza activities, special themed games and radio station promotions
• Worked with local community outreach programs such as Rock and Wrap it Up, Cooperative Feeding, Toys 4 Tots, Operation Hockey, Right to Play Awareness Night and Breast Cancer Awareness resulting in over $500k donated annually
• Planned and assisted community events such as Face off Luncheons, Casino Nights, Golf tournaments etc
• Manage and oversee six employees from event marketing, fan development, community and database marketing
• Assisted in the initial creation, designing and ongoing marketing of Sunrise Sports and Entertainments publication division which includes: Live On Stage Magazine, Unrestricted Magazine and Panthers Insider representing $800k in annual revenue
• Responsible for strategically marketing sales and sponsorship efforts during the 2004-05 NHL work stoppage resulting in the Sports Business Journals "Stanley cup of Business" award as well as successfully retaining 88% of season ticket holders.

• Developed and implemented brand, marketing and promotional campaigns for BankAtlantic Center, Florida Panthers, Sunrise Sports and Entertainment, Sinatra Theatre, Incredible Ice, NationsRent, Canes Furniture and FRIS Vodka
• Responsible for strategic planning, budget development and media strategy on a monthly, quarterly and yearly basis
• Resulted in media savings with pre-booked rates and integral placement of advertising
• Worked with media planner and media buyer to develop value-added merchandising for clients, as well as developed, planned and executed promotions
• Worked to improve communication between client and agency at all levels through day-to-day contact
• Identified, appraised and executed new marketing strategies and opportunities
• Administered client's media communications and press releases with media outlets.