NADIA YUN

Led design reviews and daily stand-ups to provide clear communication to stakeholders, functional team leads and executives regarding project status, resource requirements, issues, and priorities. Responsible for key program decision-making, including requirements gathering, scheduling, resource allocation, coordination of teams, and approval processes. Generated detailed reports outlining project progress, dependencies, risks, timeline schedules and budgets from inception to completion.
Partnered with TPM and Engineering to align on product development with design requirements, track progress on deliverables. Identified areas for improvement, conducted and reviewed Q&A testing of materials.

Selected Contributions:

• Successfully led multiple complex programs from start to finish
  
• Coordinated the allocation of work for Industrial Designers and CMF across multiple programs
  
• Ensured efficient working of design team members by identifying team and project needs regarding process, tools, documentation, asset management, and best practices.
  
• Collaborated with engineering teams on updates to the product specifications based on feedback from fishfood and dogfood testing for launch readiness.
  
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Produced designs that met statutory and regulatory approvals and recorded tracking logs using Software.

Orchestrated end-to-end development of hardware production for the Apple Watch Ultra, including overseeing the creative development process and assisting cross-functional teams in creating meticulous product images using a variety of intricate materials.Managed creative agencies to ensure timely delivery of assets for Apple.com, Retail, and Channel markets. Tracked and reported finances against the overall budget, ensuring adherence to budgetary constraints.Leveraged extensive experience in Computer Graphic (CG) methodologies, utilizing tools such as Maya, Nuke, After Effects, and Photoshop.Collaborated with Marcom Brand teams, Product Marketing, Industrial Design, and Product Design stakeholders to ensure compliance with guidelines. Served as the central point of contact for product imagery creation across multiple platforms.

Selected Contributions:

• Created project schedules to ensure timely delivery of assets and the smooth coordination of cross-functional teams
  
• Led Marcom internal creative reviews of all the product imagery from initial concept development through to creation QC all approved assets for accuracy and maintain the Apple high quality product standards
  
• Collaborated with marketing and advertising teams to achieve successful launch of projects.
• Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.

I was responsible for overseeing the end-to-end production of UI for consumer hardware devices, encompassing screens, packaging, and localization. By collaborating closely with UI/UX, creative production, packaging, retail and digital teams, I effectively planned, tracked, and met deadlines for both new and existing screens. Employing tools such as Sketch, Figma, and Adobe After Effects, I created tailored UI screens and videos based on agency requirements. I ensured consistent and accurate UI imagery across various platforms, including Google Store Website, Retail, YouTube, Google TV, and social media while balancing production capacity and control of scope to ensure the consistency and accuracy of UI across all creative deliverables and 3rd party partners i.e. Food Network, Spotify, Netflix, HBO etc. Lead POC for all agencies for approvals of screens for commercial use. Working closely with designers and localization teams, I maintained consistency, relevance, and accuracy of UI screens.

Selected Contributions:

• Developed the first ever comprehensive Master Playbook covering all proper UI usage and standard approaches, including creative assets, templates, and brand guidelines.
• Maintained accuracy and consistency of UI across all platforms while ensuring a quick response to changes in the industry trends and regulations globally
• Optimized production process by streamlining approval workflows for agencies, designers, localization teams, and other stakeholders.
• Served as the main point of contact for screen approvals, facilitated day-to-day production, conducted quality assurance, implemented course corrections, and ensured timely delivery
• Management and implementation of all UI screens into the Asset Library (DAMS) for Consumer Hardware Developed a UI tracking system for visibility for all invested teams that increased my efficiency by 25%
  

Identified queries for the Google Nest Hub to trigger the appropriate responses to ensure product accuracy. Responsible for TV and digital execution for new product launches. Delivered creative feedback to agencies based on brand guidelines, creative strategy, and any input from partners or internal stakeholders. Worked cross-functionally to support retail, Gstore (online), and partners for all media assets and cross-functional team approvals.Responsible for TV and digital execution for new product launches. Delivered creative feedback to agencies based on brand guidelines, creative strategy, and any input from partners or internal stakeholders. Worked cross-functionally to support retail, Gstore (online), and partners for all media assets and cross-functional team approvals.Selected Contributions:

• Designed multichannel marketing program using TV, Video, digital and social media to drive consumer sales
  
• Defined approval workflow for UI/UX assets for VUI interface product (Google Home Hub) during Q4 Holiday
  
• Managed creative agencies to launch advertising and media campaigns including integration partners: NBC Thanksgiving Day Parade, Jimmy Kimmel, Ellen DeGeneres and more
  
• Promoted brand strategy and message continuity across marketing communications within multiple campaigns
  
• Responsible for briefing agencies on upcoming topics and priorities for all Google Home products
  
• Created and managed all approvals for Google Home Hub assets including legal, partners, and marketing executives to collect feedback and secure approval by launch date
  
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

The revolutionary LARQ water bottle is the first self-cleaning bottle with instant water purification
Harnessing the power of the sun through proprietary UV-C
LED technology
Drink confidently anywhere. At a touch of a button the 280nm UV-C light neutralizes up to 99.9999% of harmful odor-causing germs
(formerly known as QUARTZ)
Selected Contributions:

• Led all marketing communications and PR Outreach for the pre and post launch campaign on Kickstarter and CES 2018
• Exceeded crowdfunding goal of $30K within the first 15 minutes and ending with $1.4M
• Market research / insights / AB Testing for campaign optimization
• Earned media coverage: Forbes, Digital Trends, Huffington Post, Product Hunt, Mashables and Refinery29 to name a few
• Managed and execution of photoshoots for marketing collateral
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Wrote and distributed press releases to increase brand visibility.
• Improved website visibility through development and implementation of SEO strategies.

Responsible for reviewing and approving incoming requests to use brand assets, UI, and trademarks for Facebook and subsidiaries including Instagram; from both internal sales, agencies and companies, globally, as well as project management of the newBrand Resource Center. Worked closely with Facebook’s legal team with high profile brands and controversial requests.

Selected Contributions:

• Strategized and executed content creation, brand and technical guidelines and updating GUI interfaces for internal portal & official brand websites.
  
• Collaborated with creative and technical colleagues to develop, test, iterate, execute, and measure business-driving ideas for specific brand needs.
  
• Managed working relationship with agencies: WireStone, TBWA, BBDO, DDB, Leo Burnett, and R/GA
  
• New Brand Site: Agency management, UI/UX, content creation, assist in backend development, and analytic integration
• Co-led the RFP and implementation of a digital asset management system (DAMS) for Facebook Inc.
  

Head of all brand permissions requests for Google Inc. and subsidiaries, for internal sales teams and external agencies and the general public. Worked with cross-functional teams to ensure all aspects of marketing communications are on brand, focused on the user, and employ best practices. Managed brand permissions; reviewed brand opportunities and worked with partners to help them make the most of the Google brand. Constantly push the boundaries on brand and digital marketing efforts and what can be done to drive leading edge efforts.Selected Contributions:

• Leveraged internal resources to maximize brand permissions workflow efficiency and efficacy for Google Inc.
  
• Results: Average time to resolve reduced by 20% with an increased resolution rate of 10%.Led the integration for Android and YouTube after the success of brand permissions for Google.
• Effectively worked cross-functionally, building relationships with several internal teams, from sales, legal, communications and media partnerships
  

Translated business unit objectives and strategies to develop brand portfolio objectives, strategies and manage business unit growth in ecommerce.Evaluated and worked cross-functionally to optimize merchandise mix, SKU’s, pricing by leveraging economies of scale. Analyzed and tracked product and results against KPI’s and financial goals. Developed 360 digital marketing campaigns across online vehicles and customer segments, both B2C / B2B. Led and executed marketing tactics to generate buzz and brand awareness through various social media & sharing platforms, consumer engagement, relationship management with non-profit organizations, magazine / online community editors, industry experts, blogger/vloggers that resulted in local and national earned media coverage.

Selected Contributions:

• Increased online sales by 73% YOY with record ROI, boosted average customer transactions by 65%, improved conversion rates from nonexistent to 3.2% by leveraging existing overstock as inventory to sell through the company ecommerce channel
  
• Developed go-to-market strategies for brick and mortar retailers and 3rd party ecommerce sites
• Modeled pricing structure for all ecommerce inventories; selling NOS products at premium rates by last chance promotions
• Developed retail merchandising POGS, planograms, product assortment mix through sales forecasting and demand planning for B2B customers such as WalMart and Petco.
• Designed brand concept for website refresh, visual merchandising, and wireframe to support both B2B online sales.
• Pioneered the company’s social media concept, strategy and implementation.

Strategic planning to drive business opportunity, tracking eCommerce trends and technologies; evaluating relevance to the organization and proposing courses of action. Preserved brand identity, voice and visuals in all marketing materials, and packaging on and offline. Technical development and operations – overall management of development prioritization, sizing, development, and implementation; as well as production planning and monitoring of the B2B systems.

Selected Contributions:

• Increased consumer engagement and brand awareness through innovative tactics generating a 1.8% conversion rate thus the increase in SEO which resulted in brand visibility above the fold.
  
• Sold into specialty retailers that attributed to 38% of net B2B sales
  
• Organic / Earned Media coverage in leading fashion magazines, beauty bloggers and industry influencers. Press Coverage
  
• Identified competitive landscape data and trend reports as benchmarks for product positioning, size, packaging, and pricing
• Designed visual fixtures and merchandising displays, shippers and POS and POP collateral, for maximum brand exposure
• Established landmark social media strategy across various social media and sharing platforms, yielding dramatic increase in SEO by leveraging creative tactics.
  
• Headed SEO/SEM focused content strategy for e-commerce platform, tracking metrics through Google Analytics.
• Created a consistent, brand accretive message for all marketing/training materials