Communications expert with 12+ years of experience leading global corporate and PR strategies across diverse markets. Specializes in building and protecting brand reputation, overseeing crisis communications, and managing PR agencies worldwide. Experienced in collaborating with C-suite executives to develop strategic messaging, and providing communications counsel and media training. Skilled at managing teams, executing corporate narratives, and aligning cross-functional communications strategies. Passionate about Airbnb’s mission and ready to help drive its reputation and long-term vision globally.
Overview
10
10
years of professional experience
Work History
Global PR & Communications Director
Nikki Beach Hospitality Group
05.2022 - Current
Lead all internal communications efforts, including the development and distribution of company newsletters, staff announcements, and management of LinkedIn pages, ensuring consistent messaging across platforms.
Oversee external communications, including crisis management, and serve as the point person for PR agencies across global markets in North America, Europe, and the Middle East, ensuring alignment with brand strategy.
Partner with the legal team to manage crisis communications, crafting strategic responses for clients and public-facing situations, including on social media and in media coverage.
Coordinate with C-suite executives for public-facing interviews, providing talking points, media training, and interview preparation to ensure consistent brand representation.
Collaborate closely with on-site marketing managers across 14+ properties worldwide, providing guidance on the development of location-specific PR strategies and budgets, with additional properties in development.
Draft and/or approve all press materials, including press releases, location-specific press kits, and media pitches, tailored to enhance brand visibility across global markets.
Host press trips across various properties to build direct relationships with media in target markets, ensuring they experience our properties firsthand to generate coverage that resonates with key client demographics.
Supervise all copywriting initiatives across the hospitality group’s brands, acting as the final quality control for all internal and external communication materials.
Manage and mentor a communications team, including direct oversight of a coordinator, fostering growth and ensuring the efficient execution of team objectives.
Account Director
360PRplus
10.2021 - 05.2022
Established trusted relationships with clients at F&B, travel, and lifestyle brands, including VRBO, The Glenrothes, Sweethearts Conversation Hearts, and Daily's Cocktails by providing consistent communication and exceptional service throughout the account lifecycle.
Applied trend and market knowledge to develop briefs and pitches for campaigns and launches.
Oversaw seven direct reports across various accounts.
Account Director
RVD Communications
01.2019 - 10.2021
Provided strategic and creative counsel as account lead to New York City-based restaurant, bar and lifestyle clients.
Secured press in top-tier national and regional print, digital & broadcast outlets as well as managed influencer programs.
Generated press materials and reviewed pitches, bi-weekly reports and press releases
Assisted in creation and ideation for new business proposals and attended pitch meetings.
Senior Account Executive
Creative Media Marketing
08.2017 - 12.2018
Managed day-to-day client communication for ten beauty-focused accounts including Dermalogica, La Roche-Posay, Marc Anthony True Professional, Bed Head and Solta Medical
Prepared press materials, annual plans, event recaps and project timelines.
Account Executive
ShopPR
08.2014 - 07.2017
Finalized weekly agendas, monthly reporting documents and weekly brand trackers for beauty and lifestyle brands including John Paul Mitchell Systems, SkinMedica, Weleda, Red Carpet Manicure, NuFACE, Hask and Union Square Laser Dermatology
Planned and executed client events assisting in setup/breakdown, catering coordination and compilation of event run of shows, talking points and recaps
Coordinated Instagram posting of brand content for partnerships with influencers/celebrity stylists and provided product and brand information for sponsorship opportunities
Education
Bachelor of Arts - Public Relations
Pennsylvania State University
University Park, PA
05.2014
Bachelor of Science - Marketing
Pennsylvania State University
University Park, PA
05.2014
High School Diploma -
New Canaan High School
New Canaan, CT
06.2010
Skills
Instagram
Facebook
Pinterst
Twitter
Microsoft Office
Media relations
Cision
Asana
Muck Rack
Event planning
Efficient under pressure
Exceptional attention to detail
Leadership skills
Written and verbal communication
Strategic Planning
Crisis Management
Influencer relations
Internal Communications
Media training
Timeline
Global PR & Communications Director
Nikki Beach Hospitality Group
05.2022 - Current
Account Director
360PRplus
10.2021 - 05.2022
Account Director
RVD Communications
01.2019 - 10.2021
Senior Account Executive
Creative Media Marketing
08.2017 - 12.2018
Account Executive
ShopPR
08.2014 - 07.2017
Bachelor of Arts - Public Relations
Pennsylvania State University
Bachelor of Science - Marketing
Pennsylvania State University
High School Diploma -
New Canaan High School
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